Martech When AI fails in public: what brand trust really costs AI glitches are making headlines—and costing brands more than money
News Your weekly Grip: The hottest news in AI, content, and strategy Catch up on the latest in AI, martech, and viral campaigns—all in one smart, snappy weekly recap.
Martech Marketers push back on AI ad platforms: What's driving the shift? Transparency concerns and diminishing returns are pushing brands to rethink their AI ad platform investments.
Content Marketing OpenAI makes ChatGPT Plus free for students: what marketers can learn What B2B marketers can learn from OpenAI's strategic move to capture the student demographic.
Martech Claude vs ChatGPT vs Gemini: picking the best AI for marketers Five leading AI models compared for content creation, research, and campaign strategy.
Martech Must-have marketing tools for remote teams in 2025 Remote marketing isn’t just a trend—it’s the future. These tools will keep you efficient and secure wherever you work.
Martech AI goes practical at SXSW 2025: here’s what marketers should take away AI dominated the conversation at SXSW 2025—here’s what it means for your marketing strategy
Martech Trump’s tariffs will raise AI costs—here’s why marketers should care As tariffs hit AI infrastructure, marketers face rising costs and shifting global strategies.
Content Marketing Marketing under Trump’s new tariff policies As the world reacts to sweeping U.S. import tariffs, smart brands are adjusting their campaigns, supply chains, and customer comms.
Martech Exploring the impact of AI on marketing careers: threats and opportunities Explore how the rise of artificial intelligence is transforming the landscape of marketing jobs, presenting both challenges and opportunities for professionals.
Martech Gen Z is over it: Tubi's report reveals what’s really driving streaming engagement Tubi's new trend report shows why audiences want fewer subscriptions, better ads, and more relevant content.
Martech AI is hot in Southeast Asia—but most sellers still aren’t using it Most online sellers in Southeast Asia say they understand AI—but only a fraction are using it. Lazada and Kantar's report explores the reason behind this phenomenon.
Content Marketing How Duolingo built the internet’s favorite marketing monster Duolingo’s green mascot is more than a meme—here’s what B2B marketers can learn from its viral strategy.
Content Marketing TikTok’s US drama isn’t over—what marketers need to know The deal to save TikTok just fell apart—here’s what brands should prepare for while the clock keeps ticking
Content Marketing Marketing to women in 2025 Marketing to women in 2025 requires more than just empowerment messaging. Learn how to avoid stereotypes and connect authentically with female consumers.
Content Marketing Gen Z content strategy: why the 8-second rule is only half the story The truth about how value perception—not attention span—drives Gen Z's digital engagement
Martech AI agents: what marketers need to know How marketing teams are leveraging AI agents to drive efficiency and discover new opportunities.
Content Marketing Teen restrictions are changing influencer marketing: here's how to adapt As platforms prioritize teen safety, brands need new approaches to maintain their influence.
Martech 7 AI tools to build your marketing dream team Discover the top 7 AI tools that are essential for each role in your marketing dream team.
Martech Meta introduces AI comment generator: what marketers need to know Meta's new Instagram feature uses AI to suggest comments. Learn what this means for your marketing strategy.
Content Marketing Reaching Gen Z through self-care: brand strategies that actually work Inside the four core values driving Gen Z's wellness purchases and how brands can authentically connect with this key demographic.
Martech Marketing after dark: navigating TikTok's new bedtime boundaries The marketer's guide to thriving amid TikTok's evolving digital wellness initiatives.
Reports Brands Gen Zs love and hate According to one study, companies that are genuinely driven by social impact tend to get the most love from Gen Z.
Content Marketing What brands can learn from McDonald's Ramadan campaign in Indonesia McDonald's Ramadan campaign in Indonesia captures the spirit of family meals and cultural values. Find out why Ramadan is crucial for businesses and how brands are engaging customers.
Martech How Gen Z feels about AI-generated content Discover how Gen Z really feels about AI-generated content, with case studies of brands getting it right and wrong, plus strategies to win this US$360B market.
