News Amazon adds real-time AI chat to audio shopping with “Join the chat” Amazon turns passive product listening into interactive AI conversations, letting shoppers ask questions and get real-time answers mid-audio
News Apple reframes health data as signal, not noise in new iPhone and Apple Watch campaign Apple’s latest campaign shifts the wellness narrative from advice overload to personal data clarity
News Omnicom and Google launch AI system to critique ads before they go live Learn how Omnicom and Google’s AI creative intelligence system improves ad performance before campaigns go live.
News Airwallex taps football culture with Arsenal and Spike Lee to reframe B2B finance Spike Lee and Arsenal help Airwallex make cross-border finance relatable for modern marketers
Guides What does success look like in AI search? New KPIs marketers need Why rankings no longer define visibility and what marketers should measure instead
News McDonald’s France turns everyday moments into brand storytelling with TBWA\Paris How a simple emoji twist reframes family marketing in a fragmented world
News Marc Jacobs bets on microdrama content with “The Scene” to turn fashion into episodic entertainment A scripted Manhattan chase for a Met Gala invite signals a bigger shift toward episodic branded entertainment
Lists 18 best marketing campaigns of all time that marketers can learn from From viral moments to brand movements, what the best campaigns teach modern marketers
Guides What is topical authority in 2026 and how to build it fast Why owning a topic now beats chasing keywords in AI search
Lists 17 celebrity marketing campaigns to know What 17 brand collaborations reveal about modern influence, culture, and conversion
content marketing Burger King taps Star Wars fandom to power its latest brand turnaround play A closer look at Burger King’s Star Wars campaign and what it signals for brand strategy
News Target turns Pokémon’s 30th anniversary into a creator-led retail campaign What marketers can learn from fandom-first merchandising and social storytelling
Lists Inside Starbucks’ most iconic global IP brand collaborations How Starbucks is scaling IP collaborations into experiential retail and cultural relevance
content marketing Vaseline is sponsoring nipples and somehow it makes perfect marketing sense What marketers can learn from turning overlooked user hacks into brand ownership
News Dentsu revamps dentsu.connect for agentic AI marketing workflows Dentsu bets on agentic AI to unify data, workflows, and decision-making
Reports AI is pushing CMOs into full growth accountability mode according to Forrester report Forrester’s latest report shows how AI is shifting CMOs from campaign execution to enterprise-level growth leadership
martech Social proof stacking: how PR, content, and paid growth shape AI-era visibility Why visibility today depends on stacking PR, content, and engagement signals
Reports Why Reddit is becoming the most valuable visibility channel in the LLM era From AI citations to community-driven discovery, why brands are rethinking search and how tools like Engain fit in
News TikTok pulls AI remix setting after creator backlash A short-lived AI meme tool sparked confusion, creator backlash, and bigger questions about content control on TikTok
News WPP integrates Google Earth AI into marketing workflows to bridge digital and physical behavior New Earth AI integration lets brands predict real-world demand and local behavior at scale
News Adobe launches CX Enterprise to operationalize agentic AI for customer experience orchestration A new agentic AI platform aims to turn fragmented marketing workflows into coordinated, goal-driven systems
News Google phases out DSA as AI Max exits beta for Search campaigns What marketers need to know about the forced upgrade to AI-driven search automation
Lists 13 emotional marketing campaigns that prove storytelling still wins From Google to Thai Life Insurance, discover emotional campaigns that show why storytelling still wins in marketing
content marketing Vaseline’s “Love hurts” campaign turns everyday rituals into brand storytelling that scales Why Vaseline’s latest campaign shows the power of shared memory, creator influence, and human-centered branding
News Sanrio launches Sanrio Games to bring character IP into global gaming ecosystem Sanrio launches Sanrio Games to expand its IP into gaming
