martech AI creators are scaling faster than humans according to data from Humanz AI-generated creators are producing content at a scale humans can’t match
Lists 13 IP brand campaigns that show how modern marketing blends entertainment, product, and experience How brands are turning entertainment IP into products, experiences, and behavior-driven marketing
news Starbucks brews up experiential fandom with Harry Potter across Asia Pacific How Starbucks is blending pop culture, merchandise, and in-store experience to win younger consumers
news Anthropic launches Claude Design to turn AI into a collaborative design partner Anthropic bets on AI-native design workflows for marketers, product teams, and founders
Content Marketing Pinterest takes on doomscrolling with new brand campaign pushing offline life As social media scrutiny grows, Pinterest repositions itself around real-world action
Reports Localized content is becoming the new battleground for AI search visibility according to Lokalise study New data shows why multilingual strategy is now central to AI discoverability
news Canva bets on agentic AI with Canva AI 2.0 to anchor workplace workflows Canva’s latest update moves beyond design, introducing agentic AI workflows for modern marketing teams
Influencer Marketing Instagram leans into Reels culture in Thailand with first local campaign push Instagram’s Thailand campaign shows how Meta is using Reels and local creators to boost engagement
Reports AI Overviews are changing how search works and marketers need a new playbook New Semrush data reveals how AI Overviews are shifting search intent, clicks, and visibility for marketers
Content Marketing Vaseline turns viral beauty hacks into products with ‘Originals’ creator-led strategy Turning creator-led beauty hacks into products signals a shift from trend validation to community-driven innovation
news Visa backs BTS ARIRANG tour to turn fandom into a global payments engine How Visa is embedding payments into fandom, travel, and live entertainment
news YouTube doubles down on live engagement and monetisation with new gifting and ad controls New features aim to protect live engagement while expanding real-time monetisation
news Skechers expands Apo Nattawin’s role to APAC The brand expands its ambassador playbook, using Apo’s regional influence to unify campaigns across Southeast Asia
martech 7 ways to increase your chances of being cited by AI search Why ranking is no longer enough and how marketers can win visibility in AI answers
news Hada Labo taps MEOVV’s ANNA as APAC ambassador with Gen Z-driven campaign push A Gen Z-led campaign blending idol culture with minimalist skincare positioning
news OpenAI eyes US$100B raise at US$830B valuation OpenAI is reportedly in talks to raise US$100B to fund its AI ambitions. Here’s what that means for marketers and the broader AI ecosystem.
news Vaseline turns a scam trope into a trust engine with WhatsApp authentication in Nigeria Unilever taps local insight and messaging platforms to tackle fake beauty products at scale
Reports Southeast Asia gaming market hits US$6.6B according to Ampverse's playbook Ampverse’s latest report shows why gaming in Southeast Asia is now a culture-led growth channel that brands can’t afford to ignore
Public Relations Founder-led PR: turning executives into thought leaders in 2026 As AI floods content channels, founder voices become the new signal of credibility
news Clear targets hair loss apathy in Turkey with “Scalp before skin” campaign Unilever reframes scalp care as prevention, not cosmetic fix
Reports TikTok is becoming Gen Z’s scholarship search engine A new study reveals how TikTok is influencing scholarship discovery, trust, and decision-making
news M&M’S x Marvel turns purchases into gameplay across APAC markets Mars leans into purchase-linked gaming as a performance channel for regional engagement
news Coca-Cola leans into fan emotion with “Uncanned Emotions” World Cup campaign The brand shifts from hype to human storytelling as it builds momentum for FIFA World Cup 2026
news Ray-Ban taps BLACKPINK’s Jennie as global brand ambassador A strategic move as global brands double down on K-pop influence and Asian market relevance
news Picsart launches open creator monetization program to reward performance over followers The AI design platform bets on engagement, not audience size, to power creator income
