Martech The evolution of press release distribution: what lies ahead? Explore the current landscape and the transformative trends shaping the future of press release distribution.
Media Hang Seng Bank takes a musical turn against fraud with anti-scam concert and campaign Through the power of music and local fame, Hang Seng Bank's "Fraud Charts" campaign educates on scam prevention.
Public Relations Avoid these common press release mistakes for better media reach Discover the common blunders businesses make with press release and how to avoid them.
News IBM lays off marcom staff in alignment with tech industry trends Amid a string of tech layoffs, IBM's strategy includes significant AI upskilling and a vision to maintain workforce levels through strategic adjustments.
Media Breaking down barriers on down syndrome: 'Assume I Can' campaign This World Down Syndrome Day, the "Assume I Can" campaign launched by CoorDown and NDSS aims to dismantle prejudices and celebrate the capabilities of individuals with Down Syndrome.
Martech Podcasting boom: strategies for brands in Asia The rapid expansion of podcasting in Asia presents new opportunities and challenges for brands considering entering the space.
Martech How B2B brands are winning with influencer marketing campaigns Even traditional B2B brands are seeing unprecedented success with targeted influencer campaigns, proving the high ROI of such strategies.
Global press release distribution: challenges and tips Explore essential strategies and practical tips to navigate the complexities of global press release distribution.
Martech How digital marketers can thrive post-cookie deprecation The strategic roadmap for digital marketers to adapt to the evolving landscape, focusing on first-party data, AI, and privacy-preserving technologies.
Content Marketing From A to Z: Changi Airport's mystery destination contest Participants can win weekly flights to mystery cities and a grand prize of flights to any of the 26 destinations in the "Travel A to Z" campaign.
Public Relations Press release distribution: selecting the best channel for success Discover the best channels for distributing your press release and learn how choosing the right one can significantly enhance its success. Gain insights into audience targeting, content fit, and engagement potential for optimal impact.
News Hyatt Hotel Corporations appoints Tammy Ng to lead marketing in Asia Pacific as VP Hyatt Hotel Corporations names Tammy Ng as VP of marketing for its APAC operations, focusing on communications, brand marketing, loyalty, and digital strategies.
Public Relations How to craft press releases that stand out Discover the crucial steps to create a press release that not only informs but also captivates the audience.
Content Marketing The surge of consumer spending in Ramadan 2023: insights for marketers in SEA 2024 Explore how the significant increase in consumer spending during Ramadan 2023 in Southeast Asia offers valuable lessons for marketers in 2024.
Public Relations The art of writing compelling headlines for your press releases Discover essential tips and examples for writing effective press release headlines that capture attention and drive engagement.
Public Relations B2B press release strategies: types, applications, and success stories Explore the various types of press releases, their specific uses, and real-world examples from leading brands that showcase their impact.
Content Marketing Adapting to disruption: SEA's digital marketing shifts in 2024 As Google phases out third-party cookies, SEA marketers pivot towards AI-enhanced personalization and data-driven insights to maintain a competitive edge and forge deeper customer connections.
News Beyoncé launches Cécred haircare with Bretman Rock as ambassador Global star Beyoncé introduces Cécred, her haircare line, naming Bretman Rock as the brand's face.
News Bidmath opens e-commerce Lab for retail media management in APAC and the Middle East Explore Bidmath's e-commerce lab, aimed at improving digital retail media with marketplace analytics and strategy development in Asia Pacific and the Middle East.
Media StrawberryFrog welcomes new executive creative director: a look into the future of Movement Thinking™ With a focus on Movement Thinking™, Nick Sonderup's role at StrawberryFrog aims to deepen the firm's connection with cultural and community movements.
Public Relations Maximize your reach: how press release distribution amplifies your message Discover how leveraging press release distribution services can boost your brand's visibility and authority.
Martech Ad-Shield secures $2 million to combat adblock challenges for publishers Ad-Shield announces a $2 million pre-series A funding led by Shorooq Partners, targeting adblock recovery for publishers.
Media The Sentosa lantern festival: a case study in crisis communication Over 2000 attendees left frustrated at Sentosa's lantern event, highlighting the importance of crisis planning and clear, timely communication in preserving brand trust.
Martech Synup enhances local SEO capabilities with OptimoRank acquisition Synup's acquisition of OptimoRank aims to address gaps in local SEO, offering businesses tools for improved search rankings.
Reports Exploring Taylor Swift's popularity in Singapore: insights from YouGov's latest report With Taylor Swift's upcoming The Eras Tour, the report sheds light on Gen Z's leading role in concert attendance, reflecting current trends in music consumption.
