Prowly's Berenika Teter on understanding your target audience As a content manager for PR and media relations software Prowly, Teter unpacks content creation strategies that tend to work wonders for her team.
29 smart B2B content marketing examples and success stories It’s never a bad time to refresh your marketing game. Learn from the best by checking these B2B content marketing examples.
How consulting giant Capgemini used simple storytelling to reach millions Capgemini made the right choice. Rather than sponsoring a professional golfer, the firm doubled down on storytelling.