News Guenther Steiner fronts Amex and Sky Sports F1 social-first campaign Amex and Sky Media team up on a Sky Sports F1 series with Guenther Steiner at Chicken George, aimed at driving Amex Business Card
News Fanta brings Beyblade X fandom offline with a Hong Kong tournament Fanta taps Beyblade X’s Hong Kong resurgence with a COKE+ receipt-to-entry tournament, plus pop-ups, sampling, and a creator-led finale.
News Fanta uses AI to build “Fanta’s haunted universe” for Halloween Fanta debuts four original horror characters and a trailer made with GRAiL, signaling a shift from collabs to brand-owned Halloween IP.
News Dr Pepper returns to Fansville with AI-driven personalization at scale Dr Pepper’s ninth Fansville season uses AI, data, and modular creative to localize ads across 50 markets and improve sales lift and iROAS.
News Jin’s $9,900 Gucci jacket sellout shows how fandom commerce works Jin’s $9,900 Gucci jacket reportedly sold out across Europe in under a day. What it signals about fandom commerce and drop-like scarcity.
News MINISO × LISA brings its first global pop-up to Bangkok’s ICONSIAM MINISO’s LISA pop-up debuts at ICONSIAM Sept 1–24 with blind boxes, apparel, and timed entry, showing how retail can mirror fandom rituals.
News Has adidas found a repeatable way to bottle Liverpool’s “Anfield effect”? adidas and Liverpool launch “Feel the Anfield effect” with a third kit, lifestyle line, and a revamped global store focused on speed and
News Fans are getting “help me say it right” energy from Jimin and Gemini Google’s Gemini campaign with BTS’ Jimin spotlights AI for translating emotion, plus Sphere visuals and personalized BTS playlists to deepen
News Go younjung becomes Tiffany & Co. ambassador in new campaign slate Tiffany selected Go Youn Jung as ambassador across key collections, pairing heritage jewelry with a modern image and fan-driven visibility.
News Deel taps Arsenal’s global fan culture to explain “global teams” Deel’s Arsenal film uses a squad-assembly story to simplify cross-border team coordination and broaden B2B messaging beyond product talk.
News Giordano to roll out “Giordano 2.0” brand revamp in Hong Kong and Singapore Giordano plans “Giordano 2.0” in Hong Kong and Singapore, adding new websites and upgrading stores as online penetration lags benchmarks.
News Theo James and David Beckham front Stella Artois x Netflix “The gentlemen’s serve” Stella Artois and Netflix tie The Gentlemen S2 to a five-step pouring ritual, with films, social content, and limited-edition chalices.
News Glico and SM Cinema bring Pocky’s 60th anniversary moment to Cebu Glico and SM Cinema renew for a third year, keep Pocky exclusive, and use Cebu to signal a broader push beyond Metro Manila.
News Instagram’s “First draft” feature targets the awkward part of making Reels Instagram adds First draft to auto-trim pauses and clips into a reversible starting edit. It could shorten review cycles for brand social teams.
News Cathay’s “Most Fun Per km²” campaign turns Hong Kong into a creator map Cathay expands a creator-led Hong Kong campaign across Oceania, using TikTok and an Instagram grid-as-map while linking content to fares.
News Strava’s “Soft Summer” leans into strength, recovery, and community Strava’s Strength experience adds muscle maps, shareables, and integrations, backed by a Carl Radke event that spotlights recovery culture.
News Mofusand returns to Starbucks Singapore with market-only collectables Starbucks Singapore brings back Mofusand with market-only merch, blind boxes, and Rewards bundles, using exclusivity to drive repeat discovery.
News McDonald’s taps Xbox fandom with “Side Missions” game-inspired menu McDonald’s UK and Ireland teams with Xbox on game-inspired menu items plus MyMcDonald’s Rewards that unlock in-game cosmetics and items.
News Is Farmers Insurance’s all-pink brand refresh resonating with consumers? Farmers’ pink brand shift lifted ad awareness, with stronger gains among 18–34s. Consideration moved in that segment more than overall.
News Fanta teases “Haunted Universe” as a long-term Halloween platform Fanta’s Haunted Universe adds original characters, collectibles, and creator storytelling as the brand scales its Halloween push across 50 markets.
News NEREUS puts a motion-sickness brand on IndyCar’s new Washington, D.C. race Vanda makes NEREUS the primary sponsor of IndyCar’s No. 47 for the inaugural Washington, D.C. Freedom 250, built for broadcast visibility.
News Snickers’ “hangry troll” ad taps a very real sports-fan mood in Australia Snickers’ Australian ad turns hangry sports fans into a troll, with TV, Kayo, MCG, outdoor and Twitch placements signalling sharper local
News Nuuly bets on microdramas with a 12-episode social series Nuuly’s fall campaign is a 12-episode microdrama on TikTok, Instagram, and YouTube, testing entertainment-first storytelling over direct conversion.
News Four interactive BTS experiences land inside the Gemini app Google brings four BTS experiences into Gemini, from emoji song quizzes to Korean phrases. A look at how fandom utility can teach AI habits.
News Ann Taylor returns with “This Is Ann” and a New York Fashion Week pop-up Ann Taylor’s “This Is Ann” campaign pairs NYC-shot ads with a NYFW pop-up and Substack content, signaling a brand reset after years of quieter
