News Trip.com turns Hong Kong MTR walls into a tongue-in-cheek art gallery Trip.com turns Hong Kong MTR ads into a playful art gallery, using classical sculptures to spotlight travel planning frustrations and booking services.
News Tesla's flying Roadster sparks jokes from Volvo, Razer and 9 more brands Tesla's airborne Roadster inspired 11 brand reactions, from Volvo's grounded response to Razer's flying gaming mouse.
News Martha Stewart speaks cat in PrettyLitter's new campaign Martha Stewart and Purrcy bring humor to Raindrop's PrettyLitter campaign, connecting a familiar cat-owner relationship with pet health.
News e.l.f. takes Power Grip beauty into ZEPETO's avatar culture e.l.f. brings Power Grip-inspired beauty into ZEPETO, turning avatar makeovers into a shareable social experience.
News Martha Stewart gives Bandolier a personal spin on phone accessories Martha Stewart co-designs Bandolier phone cases, wallets and a garden-inspired tote, turning her everyday organization habits into accessories.
News Hello Kitty and F1 Academy bring fan playground to Las Vegas Hello Kitty returns to F1 Academy's Las Vegas finale with cafes, crafts, character appearances and merchandise for November 19–21.
News KPop Demon Hunters brings four songs into Toca Boca World Toca Boca World brings KPop Demon Hunters songs and HUNTR/X-inspired fashion into its October 27 crossover with Netflix.
News Canadian Tire turns 50% women's sport pledge into a fandom push Canadian Tire turns its 50% women's sport sponsorship milestone into a national campaign featuring elite athletes and a push for more fans.
News Income Insurance turns three orange dots into stories of resilience Income Insurance and Leo Singapore use real policyholder films and three orange dots to shift the focus from policies to the people they protect.
News Skechers brings SEVENTEEN's drawings into its Moves with You campaign DK, Seungkwan and Dino add personal drawings to Skechers apparel and footwear as the brand deepens its K-pop ambassador strategy.
News LISA x HEYTEA brings Thai mango sticky rice to global fans LISA and HEYTEA launch a mango sticky rice drink with illustrated packaging and collectible merch, connecting Thai flavors with global fandom.
News Taobao turns Zhang Linghe fandom into a Double 11 treasure hunt Taobao's Double 11 campaign with Zhang Linghe offers fan videos, app rewards and city activations across five Asian markets.
News Sprite brings Nikola Jokić and Anthony Edwards into global basketball campaign Sprite teams with Nikola Jokić and Anthony Edwards for a global basketball campaign with collectible cans and fan experiences.
News ATEEZ's MIGHTEEZ rock-star pop-up sells out reservations in five minutes ATEEZ and LINE FRIENDS bring MIGHTEEZ to a rock-star-themed pop-up, with five-minute reservation sellout and exclusive collectibles.
News LE SSERAFIM turns K-drama recommendations into Rakuten Viki's Pass It On campaign LE SSERAFIM stars in Rakuten Viki's Pass It On campaign, sharing drama recommendations through a global ad and curated watchlist.
News Hello Kitty Black Series and ATEEZ turn K-pop fandom into a Tokyo collectible pop-up ATEEZ and Hello Kitty Black Series bring collectible figures, fashion and a signed display to a Tokyo pop-up from October 16 to 25.
News LG SIGNATURE puts John Mayer and Leslie Bibb at Guggenheim gala LG SIGNATURE used music, food and design at the Guggenheim to introduce its premium appliance collections to cultural tastemakers.
News Gen Z games for nine hours a week, challenging brands' attention assumptions Gameloft and GWI research explores Gen Z gaming habits, ad disruption and why brands need to earn attention through participation.
News Brett Goldstein brings Roy Kent energy to Amazon's Alexa+ campaign Brett Goldstein's familiar comic persona helps Amazon turn an Alexa+ product demonstration into an awkward family-visit joke.
News Zendaya rewears her Odyssey look at Louis Vuitton's Paris Fashion Week show Zendaya restyled her Odyssey premiere jacket for Louis Vuitton's Paris show, giving a couture piece another moment in the spotlight.
News Jang Wonyoung gives Tommy Jeans' Fall 2026 Americana a K-pop twist The IVE star mixes tartan, denim and puffers in a seasonal campaign built around modern interpretations of American prep.
News Zendaya turns action hero in On's new sportswear film Zendaya and Law Roach bring action cinema to On's second co-created collection, blending sportswear, storytelling and fashion.
News Rick and Morty bring mutant moustaches to Movember's 2026 campaign Movember teams with Rick and Morty and comedians for a 2026 campaign encouraging friends to take action for men's health.
News Starbucks and bubly turn the 'basic fall girl' meme into a $20 Halloween kit Starbucks and bubly package the basic fall girl meme into a $20 Walmart-exclusive Halloween kit with drinks, a scarf, witch hat and more.
News MyMacca’s points can now unlock World of Warcraft game time and cosmetics McDonald’s Australia lets MyMacca’s members redeem points for WoW game time, cosmetics, or a pet, with limited stock and claim deadlines.
