News Shopee’s 9.9 campaign turns “shopping personality” into a pop duet moment Shopee’s 9.9 campaign uses a jingle rewrite and two artist personas to frame shopping as identity, supported by themed promo days.
News L.O.L. Surprise! marks 10 years with a music festival-themed takeover A yearlong music festival theme brings artist-inspired dolls, YouTube content, and a live Lollapalooza moment to L.O.L. Surprise!’s 10th year.
News Nissan refreshes its “Tell Them a Heisman Sent You” ads with YouTube-first episodes Nissan’s Heisman campaign moves to YouTube-first episodes with 30-second TV cutdowns, signaling how sports ads are adapting to long-form viewing habits.
News Domino’s bets on dark comedy and portability to sell its new “Domino” pizza Domino’s is marketing its one-person “Domino” pizza with dark comedy ads and a promo that swaps competitor receipts for free pizza, up to $1M.
News Tiger Beer’s “inner tiger” campaign reframes courage as everyday bravery Tiger Beer’s new campaign treats courage as everyday behaviour, using a tiger metaphor and a Southeast Asia insight to shape global brand storytelling.
News LADOR brings BTS’s Jimin to a Korean culture fest booth, and fans showed up ready to smell-test LADOR’s Osaka booth featured BTS’s Jimin visuals and scent trials, with new hair oils and mists selling out day one.
News Hershey’s taps KATSEYE’s “Pinky Up” to sell a little luxury to Gen Z Hershey’s ties new Creme Bars to KATSEYE’s “Pinky Up,” using a gesture-led ad and broad media plan to frame indulgence as affordable luxury.
News Airbnb turns JENNIE’s music video villa into a bookable fan experience A three-night JENNIE-linked stay in Begur, Spain, priced at $1,011/night. It signals how travel brands are packaging pop culture into bookable
News Huda Beauty taps Cardi B for its Ultra Snatched Easy Bake drop Huda Beauty partners with Cardi B on Ultra Snatched, adding pink-and-lilac Easy Bake powders and a story-led campaign designed for social and retail.
News L.O.L. Surprise! marks 10 years with a music festival-themed takeover A yearlong music festival theme brings artist-inspired dolls, YouTube content, and a live Lollapalooza moment to L.O.L. Surprise!’s 10th year.
News Why Dr. Squatch is betting $1M on an IShowSpeed-style “speedrun” moment Dr. Squatch puts $1M into prizes with IShowSpeed, using IRL briefcase hunts, social missions, and Walmart QR codes to drive participation.
News Jennie’s adidas Originals debut is built for the “main character” era Jennie’s first adidas Originals collection shows how fandom, identity, and camera-ready styling shape modern fashion marketing.
News Cadbury extends Premier League club deals as fan-led confectionery tie-ins grow Cadbury renews deals with Arsenal, Liverpool and Spurs for four years, tying fan access to community work as collaborations rise.
News Chinese animated film ‘Niu Lai’ turns “so bad it’s good” into a global meme Niu Lai crossed 45M yuan ($6.7M) after going viral for rough animation. The meme spread into merch, institutions, and overseas screenings.
News LFC renews Google Pixel deal as Google Gemini joins as consumer AI partner Liverpool FC expands its Google partnership as Gemini becomes consumer AI partner, tying matchday planning and fan insights to social-first content formats.
News Snoop Dogg’s Dr. Bombay and Deel are hiring a $10,000-a-month ice cream taster Dr. Bombay and Deel are hiring a remote ice cream taste tester for $10,000 a month. A look at why “dream jobs” travel online.
News Can a fan-designed AI kit become Manchester City’s next collector classic? Manchester City and PUMA used AI prompts, ratings, and voting to select a third kit design, showing how co-creation can reshape product launches.
News Stan’s new “Enter the Chat” push bets on the group chat, not the catalog Stan’s new brand platform ties entertainment and sport to the social moments after watching, as Australia’s streaming market gets more crowded.
News Starbucks brings Martha Stewart into PSL meme culture (and onto TV) Starbucks puts Martha Stewart at the center of its PSL return, combining social-first videos with a UGC-heavy TV spot and pop culture cues.
News Chrysler’s Pacifica campaign turns “STFU” into a family in-joke Chrysler links STFU, FML and more to 2027 Pacifica features, using digital spots to position the minivan as a practical co-pilot for parents.
News Norwegian’s “this or that” ads use small travel annoyances to sell choice Norwegian’s 10-film campaign uses simple “this or that” choices and warm humour to build preference, paired with broad channel bursts.
News Old Navy shifts to denim-led marketing after summer traffic miss Old Navy refocuses on denim after a summer traffic miss, citing improved August momentum and a Cardi B campaign as it heads into fall.
News Beefeater brings back “Virtual Insanity” vibes to sell the case for 0.0 gin Beefeater’s Beefeater 0.0 spot taps “Virtual Insanity” nostalgia to position moderation as aspiration, as Pernod Ricard looks to innovation
News maurices spotlights in-store styling in new “Sophie Has a Stylist” campaign maurices centers its in-store styling service in a new campaign, signaling a shift toward service differentiation in value retail.
News Jin and Gucci’s “Primavera” campaign leans into Renaissance portrait energy Gucci places Jin in Renaissance-style portraits for “Primavera,” using stillness and recognition cues that map to fandom behavior and luxury positioning.
