News The Cat in the Hat invades 3 Roblox games before Warner Bros. film Warner Bros adds Cat in the Hat experiences to three Roblox games, betting on playful collectibles ahead of the November film.
News McDonald’s turns 6 sauces into Halloween face paint kits McDonald’s UK blends Halloween makeup, creator tutorials and a limited-edition giveaway to put its familiar sauces into social feeds.
News KPop Demon Hunters brings the stage to UK toy retail Netflix and The Entertainer bring interactive K-pop photo moments and licensed merchandise to a six-month space at Birmingham's Bullring.
News Build-A-Bear brings tiny Hard Rock Cafe merch to London Build-A-Bear enters Hard Rock Cafe Piccadilly Circus on October 26, with mini tees, hoodies and collector pins for plush companions.
News Wise taps Mikey Bustos and Sima Taparia for 2 diaspora ads Mikey Bustos and Sima Taparia star in separate Wise ads that use family humor to make remittances feel relevant to U.S. diaspora viewers.
News LEGO and Daft Punk revive Alive 2007 with fan-built pyramid set A fan-created Alive 2007 stage model is entering development as LEGO pairs Daft Punk's imagery with a new campaign film.
News Apple Music turns Fred again..'s sound into a new brand identity Apple Music worked with Fred again.. and NEST Acoustics to create Made by Sound, a visual identity generated from real sound vibrations.
News Uber Taxi turns 99% off rides into a Hollywood Zakoshi comedy sketch Uber Taxi uses Hollywood Zakoshi's exaggerated comedy to make a 99% first-ride offer memorable in Japan.
News Chris Hemsworth turns Archie Rose expansion into an action-film joke Chris Hemsworth stars in Archie Rose’s action-comedy campaign as the distiller expands globally with new whisky bottles and brand identity.
News Speedo's Anti-Run Club crashes Toronto marathon Speedo brought an Anti-Run Club to the Toronto Waterfront Marathon, using swimwear, playful signs and outdoor placements to make a case for swimming.
News Eggo brings KPop Demon Hunters' Golden to the breakfast aisle Eggo turns Netflix's KPop Demon Hunters song Golden into hotteok-inspired waffles, bringing a $3.69 fandom crossover to grocery aisles.
News MONOPOLY GO brings KPop Demon Hunters and Ghostbusters into Monster Mash MONOPOLY GO brings HUNTR/X music and Ghostbusters missions into its Monster Mash season, with collectible rewards and community designs.
News Lamborghini turns 200 organ transport missions into an emotional brand film Lamborghini and Dentsu Creative Italy turn more than 200 emergency organ transport missions into an emotional branded film.
News Hay Day recruits Yvette Fielding for a Halloween ghost hunt Hay Day brings Most Haunted's Yvette Fielding to a real English farm for a ghost hunt that introduces its Halloween Red Revenant character.
News True Religion and Baby Phat bring Love Island stars into Y2K revival Two Y2K fashion brands pair reality-TV talent with a behind-the-scenes campaign and an October 27 drop of low-rise denim and pink styles.
News Magic: The Gathering turns KPop Demon Hunters into seven collectible cards Magic: The Gathering brings KPop Demon Hunters to Secret Lair with seven collectible cards, themed artwork and foil editions.
News Netflix and Walmart turn KPop Demon Hunters fandom into an NYC night market Netflix and Walmart's free HUNTR/X Night Market brought KPop Demon Hunters to NYC with charms, ramen, photo booths and collectibles.
News TREASURE trio HYUNHAYO turns coffee runs into ZUS ambassadorship The coffee chain's new TREASURE ambassadors follow a Kuala Lumpur store visit, free drink vouchers and a teaser-led reveal.
News KPop Demon Hunters brings HUNTR/X into Netflix House Netflix brings HUNTR/X, Derpy Tiger and immersive challenges to Dallas and Philadelphia with KPop Demon Hunters experiences opening in November.
News Caitlin Clark and Cookie Monster bake the GOAT cookie for Xfinity Xfinity uses Clark's off-court love of baking and a Sesame Street favorite to make internet connectivity part of a familiar home activity.
News Spider-Man draws 1,500 fans to Sydney pop-up celebrating Brand New Day Sony Pictures Television and Organic brought Spider-Man fandom to Sydney's Circular Quay with games, prizes and exclusive merchandise.
News KPop Demon Hunters turns $20 Target tech into fan collectibles Target's Heyday brings KPop Demon Hunters to $20 tech accessories, from headphones to speakers, with gaming products due November 8.
News BAPE and Stray Kids bring BABY MILO and SKZOO to Seoul BAPE and Stray Kids return with BABY MILO and SKZOO collectibles, a Seoul store takeover and October 2026 gift-with-purchase drops.
News BTS turns Singapore into a month-long ARIRANG fan experience HYBE and Singapore Tourism Board bring BTS THE CITY ARIRANG to landmarks, attractions and nightlife across Singapore this December.
News SEVENTEEN's Mingyu puts Calvin Klein's fall outerwear in the K-pop spotlight SEVENTEEN's Mingyu stars in Calvin Klein's Fall 2026 outerwear campaign, pairing puffers, corduroy and relaxed denim.
