News Sprite’s “Living Tracklist” campaign turns hip-hop debate into brand media Sprite’s “Living Tracklist” uses Genius, QR-linked packaging, and social video to keep hip-hop debate active across channels.
News Doritos Loaded pairs Gordon Ramsay and George Russell in new F1 ad Doritos Loaded’s new ad with Gordon Ramsay and George Russell ties a fictional stunt to eight recipes and F1 fan-zone food trucks.
News Blue Moon brings back talking oranges with Colin Jost in new ad Blue Moon’s new spot brings back the talking oranges with Colin Jost, scaling the orange garnish cue across social, OTT, and TV.
News Subway Singapore uses live match “subs” to trigger BOGO vouchers Subway Singapore links football substitutions to Instagram Story DMs, rewarding fast responders with BOGO vouchers and leaning into second-screen
News L'Oréal Paris ties its ‘90s products to Prime Video’s “Elle” prequel The beauty brand is integrating period-appropriate products into the series
News Chery’s Winter Care Campaign offers free checks for Australian drivers Chery’s Winter Care Campaign runs July 1 to Aug 14 in Australia, bundling a free 28-point check and software updates to drive service visits.
News MINISO expands YOYO merch with a global Toy Story 5 collection A 100+ SKU drop plus pop-ups in Asia, China, Australia, and New York shows how IP launches can drive footfall and deepen owned-character equity.
News Lululemon apologises after Great Wall event sparks drum controversy Lululemon apologised on Weibo after backlash over a drum at a Great Wall yoga event. A case study in cultural diligence and brand risk planning.
News Canva enters its anime era with emotional campaign about creativity and community Canva Japan's first animated brand campaign uses anime, music, and emotional storytelling to show how creativity can help communities reconnect
News Canva rolls out Indonesia AI brand campaign featuring King Nassar Canva’s Indonesia campaign spotlights AI for reports, lesson plans, and small business marketing, backed by TV, digital, and OOH distribution.
News Expedia Group leans on creators and Ken to reach Gen Z travelers Expedia partnered with IShowSpeed and used Ken in Super Bowl creative, showing how creators and cultural IP can support travel planning and booking.
News Samsung brings Galaxy devices into Spider-Man: Brand New Day with interactive Spidey Tracker campaign Samsung turns Spider-Man into a real-world fan experience through Galaxy-powered storytelling and interactive IP marketing
News The Macallan targets Gen Z with “Drink of a Generation” social campaign The Macallan’s new social campaign ties Sherry Oak 25 and 30 to milestone moments, aiming to drive ultra-premium demand amid spirits declines.
News Burn Boot Camp names Marshmello as equity and creative partner Burn Boot Camp brings Marshmello into equity and creative roles, turning playlists into a weekly member ritual and a repeatable content format.
News 24/7 FITNESS rolls out “Ready for challenge” brand push in Hong Kong 24/7 FITNESS reframes its Hong Kong marketing around “Ready for challenge,” linking brand film storytelling to billing transparency and club tech
News MG rolls out “Thinking EV? Think MG” campaign across Australia MG expands EV brand-building in Australia with a multi-channel campaign, as data suggests marketing influences a meaningful share of EV
News NBPA launches Plyrs Untd to manage NBA players’ NIL rights for brands Plyrs Untd will manage NBA players’ NIL rights and package licensing, content, and experiences, reshaping how brands structure athlete deals.
News Coach rolls out &Coach, an always-on Gen Z storytelling platform Coach is positioning &Coach as a long-running, social-first series built with Gen Z collaborators and celebrity voices, shifting from fixed campaigns to many personal narratives anchored in identity and transition.
News Durex taps Sean Solo to front its premium Durex 001 push in MY and SG Durex names Sean Solo as Durex 001 ambassador, pairing six films with “Room 001” experiences and a 24-hour Shopee livestream in MY and SG.
News Pinterest and SM Entertainment bring K-pop comeback visuals to Pinterest boards Pinterest and SM Entertainment created official Hearts2Hearts boards for Lemon Tang, aiming to turn K-pop visuals into saves, planning, and lifestyle inspiration.
News GYG Singapore ties World Cup wins to app offers, giveaways, and bingo rewards GYG links World Cup wins to one-day app deals, a bingo reward loop, and a JSSL camp partnership, with KPIs tied to loyalty.
