Earlier today, ContentGrow and Cision (NYSE: CISN) — a global PR and earned media software company and services provider — announced a formal partnership to bolster Cision PR Newswire’s content operation in Asia.
ContentGrow is a managed freelancer marketplace and workflow app for international content teams. It helps SMEs and large enterprises alike (brands, marcomms agencies, publishers, etc) scale content production while mitigating fixed overhead costs and common administrative headaches.
Cision PR Newswire is well-known around the world as the top press release distribution tool and service provider for SMEs and blue-chip brands. Its network includes more than 4,000 websites, nearly 3,000 media outlets, and more than 550 news content systems.
The network also includes PR Newswire for Journalists, an exclusive, media-only community with over 20,000 email subscribers. PR Newswire’s editorial staff services help clients achieve their goals with tools to upload, manage, and distribute releases and multimedia.
Cision PR Newswire in Asia will utilize ContentGrow’s marketplace and talent vetting service to match professional, project-appropriate freelance PR writers with inbound projects from its clients. It will use the app to keep its production workflow organized and streamline cross-border payments to talent in Asia Pacific and beyond.
PR Newswire was established in 1954 to empower businesses seeking to electronically send press releases to news organizations. It soon grew to be one of the largest and most successful PR distribution players in the world.
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