Technology

A beginner’s guide to building relationships with journalists

Good relationships with journalists benefit your brand's image. PR expert from Seedstars Michaela Villaroman shares proven strategies for success.

Content Marketing

TikTok's ad revenue is massive - here's exactly how much it will grow

TikTok advertising has been booming despite a slowdown in the US market. Find out how the platform wins consumers' hearts and what makes its ads stand out.

Tools

10 social media management tools for businesses of all sizes

Social media is an essential tool for any business, but managing it is another thing altogether. Here are some management platforms to help you save time and money.

Martech

Three tech media monitoring tools for businesses

Gone are the days of manually scouring the web for mentions of your brand. Here are our picks of media monitoring software to help streamline your PR tasks.

Martech

What's predictive analytics in marketing going to be like in 2023?

It's often thought that one of the most important applications of AI is its use in predictive analytics. But is this the case?

Content Marketing

Elon drama aside, marketers can still learn from pros on Twitter

Twitter may have entered a new era of chaos, but it's still a treasure trove of marketing insights from top personalities in the industry. Here are five to follow.

News

EU targets tech giants, wants broader rules on companies' market power

EU antitrust laws have been criticized in recent years for being inadequate, especially in relation to U.S. tech giants' merger deals and market power.

News

Can tech rewrite us wrong? TBWA calls for a healthier tech-human balance

Technology has transformed the way we communicate, work, and see the world. Although there are clear benefits, we should also beware the risks.

News

TikTok's influence on US millennials' food purchasing behaviors

TikTok is great for entertainment, but a new survey shows just how powerful it is to convert millennials to customers.

Martech

Why your business should invest in AI chatbots

AI chatbots are maturing, making them an essential tool for businesses. Here's why.

Martech

Here’s the technology marketing toolkit your business needs today

If you are looking for a Martech stack that covers all the basics, look no further. Here are the fundamental tools that make up a technology marketing toolkit.

News

IAB and IAB Tech Lab collaborate on new privacy framework

IAB and IAB Tech Lab recently announced a new contractual framework for unifying compliance across state privacy laws. Will this do more good than harm?

Content Marketing

Here's how YouTube's algorithm and privacy policy affect marketers

Over the past few years, data privacy has been an extremely important issue. Understand YouTube’s privacy policy for your next video marketing campaign.

Technology

AI can produce prize-winning art, but it still can’t compete with human creativity

The creative industry has been up in arms recently about AI-generated art and how it poses a risk to the livelihoods of artists. Joseph Early weighs in.

Guides

Everything you need to know about the Creative Commons licenses

Protect your work and business by understanding the different types of Creative Commons licenses and learning where CC media can be used.

Content Marketing

Responsible digital marketing in Europe that's GDPR-compliant: A guide

Digital marketing practices vary across the world, but businesses intending to market within Europe ought to ensure their practices are GDPR-compliant. Here's how.

Tools

Up your SEO game with these five free keyword tools

Getting better SEO doesn't require spending a lot of money - here are five free tools we've curated for SMEs and startups.

Case Studies

A Tech History of Gen Z: The Digital Generation

Gen Z, the youngest consumer demographic, has been surrounded by technology since birth, and their upbringing undoubtedly will impact marketers' approach in the future.

News

Brands remove the Facebook login option. What does this mean for businesses?

Big brands have removed an option to sign on their website with a Facebook account amid rising privacy concerns. Find out what this change means for businesses.

News

What you need to know about Meta Connect

Meta is hosting its Meta Connect on October 11, and we believe they will also reveal their latest VR headset there too.

News

Internet companies complain about Apple’s privacy update – here’s what you need to know

The iOS 14.5 policy update has decreased the growth of essentially all major social media platforms within the past year.

Content Marketing

Three gaming ad campaigns that played out well

A fun game can do wonders for your brand. Check out how famous brands boosted customer engagement by launching their own games.

Technology

18 awesome apps for freelance writers in 2022

Freelance work has never been easier than it is in 2022. There is a wide range of free and wonderful apps to simplify your work. Here are some of our favorites.

News

What marketers need to know about the latest Metaverse trends

The growth of the metaverse is nothing less than sensational in 2022. There's no better time than now for brands to get serious about their opportunities.

Martech

MarTech stack deep dive: Remarketing for eCommerce

Have you ever browsed for products online and seen the same results in an ad on your social media? That's remarketing, and this is how it works.