Reports Social media sees decline in engagement – except TikTok Although TikTok sees less posting by users, it's interestingly the one that has seen the most engagement compared to others.
Spotlight Will ChatGPT replace humans in PR? Q&A with Arun Sudhaman C2 Media asked Arun Sudhaman the tough question we've been asking a lot, and here's what he has to say.
Technology Tips for finding the right chatbot for your enterprise Looking for the best chatbot for your enterprise? Here are some tips to find the right chatbots and learn how they can benefit your small business or enterprise.
News Instagram to end live shopping feature in March, pivots to ads instead After removing the Shop tab, Instagram is now ditching live shopping, raising questions about the future of social commerce on the platform.
Technology On ChatGPT and innovation: Artemis Indonesia's approach to new technologies AI is meant to help humanity instead of threatening them. Here's how Artemis Indonesia is using ChatGPT in their business.
Content Marketing The role of personalization in modern marketing technology Consumers are getting ever more demanding, and personalization is the key to capturing and retaining audience interest.
Content Marketing The 2023 social media marketing content creation playbook As the landscape continues evolving, find out the key social media marketing trends for 2023 to improve audience engagement.
Content Marketing Key principles of effective content marketing in the age of AI AI tools help marketers improve their efforts, but the tricky part is to find an equilibrium between the use of tools and retaining the human touch.
News Marketers can now monitor TikTok chatter with new Social Standards update Social listening is a essential part of the marketing toolkit to know what consumers are saying, and with TikTok's massive popularity, marketers shouldn't miss out.
Spotlight Choosing the right marketing chatbot: an interview with AiChat's Jade Mai Chatbots are aplenty, so how can companies decide which ones to get? We got Jade Mai of AiChat to share tips and strategies to help find the right chatbot for your business.
Martech Getting the best ROI from your martech investment The challenge in building an ideal martech stack is to choose the right tools for your business. Here are some strategies.
News Instagram will remove Shop tab in February - here's how it'll impact your business Instagram will remove the Shop and move Reels from the center spot, bringing the focus back to its core features. Here are the implications for business.
Martech The uses of Natural Language Processing (NLP) in marketing NLP in marketing is still in its nascent stage, but there are plenty of current applications of the technology that businesses should really pay attention to.
Content Marketing How to effectively integrate tech and AI into your PR strategy Yes, AI has a lot more relevance in the "human" field of PR than you think. Here's how.
Content Marketing How will AI impact the future of content marketing? As AI improves, businesses will find ways how it can benefit content marketing, with new opportunities in personalization, automation, and optimization.
Content Marketing Here's how the future of video will play out Video has undergone one of the most significant changes in the digital sphere over the past 10 years, so what's next in its evolutionary trajectory?
Freelancing AI and humans: How will the future of freelancing be like? As rice-bowl-threatening AIs make waves in the news, fear looms over the heads of many a creative. But are these feelings justified? Anna Rzhevkina opines.
Content Marketing Using customer data to drive marketing strategies SMBs must adopt a data-driven marketing strategy if they want to compete with major companies. Here are five ways customer data can give you that edge.
Martech How AI marketing tools can help your business grow AI has reshaped practically all areas of marketing, from content creation to data analytics. Here are some ways it can help your business grow further.
Public Relations The impact of emerging technologies on branding and public relations We can't run from tech, so we'd need to embrace it - yes, even the PR industry. Here are some ways emerging tech is changing the PR landscape.
Content Marketing Measuring and analyzing the success of your content marketing efforts Creating campaigns is one part of the digital marketing toolbox, but it's nothing without data. Here are some tips on how to effectively measure and analyze your efforts.
Technology Proofed: an automated proofreading service for businesses Simple grammatical mistakes may cost your business millions - but this company is not going to let that happen. We talk to Kiran of Proofed to learn more.
Tools 23 websites and tips to help you hire the right writer It's essential you get the right writer for your business. This guide has tips on what to consider before hiring one, as well as where to find them.
Martech Cyberattacks are increasing - Is your martech stack really secure? Cyberattacks are on the rise - and your martech stack is vulnerable, too. Here are some strategies to reduce cybersecurity risks in your martech stack.
Content Marketing Omdia: TikTok to overtake YouTube, Meta in video ad revenue by 2027 TikTok advertising has been booming despite a slowdown in the US market. Find out how the platform wins consumers' hearts and what makes its ads stand out.
