Technology

How AR is bringing marketers into the metaverse

Once seen as a niche technology, here's how augmented reality is evolving as a proper bridge for marketers to enter the metaverse.

Tools

12+ content marketing tools to help managers save time and money

Use these content marketing tools to automate processes and lighten your daily workload. Managers will save time and money with leaner ops.

Tools

22 websites to help you hire freelance journalists

With so many options out there, it’s a challenge to find the right app or platform to hire freelance journalists. We’ve rounded them up here.

Technology

4 ways conversational AI is transforming the marketing game

Companion robots may still only belong in sci-fi movies, but conversational AI bots are becoming the norm for marketing teams around the world.

Content Marketing

3 ways to prep for a digital marketing future without cookies

As Google plans to stop supporting third-party tracking cookies in its Chrome browser in 2023, advertisers look for new ways to connect with customers.

Technology

How Musk’s Twitter buy-out shapes the platform’s future

Twitter is now owned by someone who calls himself a “free speech absolutist." Here's what marketers and media pros should keep in mind.

Technology

3 unique challenges Snap’s ad business faces

Snap reported results below expectations as the war in Ukraine, macroeconomic issues, and Apple's privacy policy push advertisers to spend more carefully.

Technology

3 ways blockchain will improve marketing and advertising

Blockchain is one of the most disruptive technologies in the marketing industry. Here's how and why more brands are starting to use it in different ways.

Media

Netflix lost subscribers for the first time in a decade. What went wrong?

Netflix lost 200k subscribers in the first quarter of this year. It forecasts deeper losses ahead, as people rethink their commitment to streaming services.

Technology

3 ways Apple's privacy changes impact marketing

Apple's new privacy policy raised concerns last year that the ad industry would find it hard to collect user data for targeted campaigns.

Reports

3 reasons why China's digital ad spend is set to slow

China’s digital ad market has been expanding rapidly. But with tighter regulations, 2022 may mark the end of its double-digit consecutive growth.

Technology

3 ways marketers can take advantage of playable ads

Playable ads have proven to be a powerful format for attracting the right customers and increasing retention.

Technology

3 reasons voice shopping in India is expected to double in 2022

The number of voice shoppers in the country may reach 168 million by the end of the year. Here's why the medium wins hearts but also creates concerns.

Technology

Namogoo aims to solve problems for e-commerce marketers

A smooth customer journey is essential to any brand's marketing team. It's often the marketers who usher new clients into the all-important onboarding step.

Technology

Mobile commerce, marketing pull Express out of Covid-19 battering

The fashion brand saw its average order value jump by 27% after launching a mobile app and switching up its marketing game.

Technology

TextMarks partners MessageMedia to lighten its client load

Mass text message provider for brands TextMarks is focusing on transit clients exclusively, while its other clients will now be served by MessageMedia.

Technology

Infillion targets CTV, desktop, mobile advertising with AttnX launch

One of several products under the new Infillion brand, AttnX is designed to deliver an improved ad experience for brands.

Technology

SEO software Ahrefs rolls out usage-based pricing

Shifting to a new business model, SEO suite Ahrefs is betting that customers will be happy to only pay for the tools they use.

Technology

SyncWords partners Hopin to bring captioning, live translations to online events

A potential boon for event marketers, the tie-up will allow for live captioning and translation in more than 100 languages.

Technology

Twitter rolls out interactive 3D product ads

Twitter is aiming to make feeds more interesting, both to users and advertisers, by launching three new ad products.

Technology

Kargo uses Parsec acquisition to improve attention advertising

With the unique tech, advertisers can pay only for the number of seconds per impression that a digital ad garners.

Technology

Video commerce app Vyrill raises US$3M

The platform uses AI to help marketers run execute listening on user-generated videos.

Technology

Google Cloud wants to help e-shoppers find stuff easier

The tech titan's new tool called Retail Search claims to contextually understand a shopper's intent.

Technology

Singapore's Charles & Keith ventures into metaverse fashion week

Fashion brand Charles & Keith has unveiled plans to embrace the metaverse and accept crypto payments.

Technology

"Adopt or Fail": a report reveals how AI transforms business

As AI becomes more widely understood, Wunderman Thompson predicts a growth in the adoption of more sophisticated, multi-functional AI solutions.