Real estate is an economic pillar in any market. But as blockchain and the metaverse upend industries, property marketers suddenly have new opportunities.

The pandemic undoubtedly boosted the global video streaming sector via CTV. Today, it would seem there is no going back. Here are some interesting stats.

Artificial intelligence is transforming a variety of industries, and marketing is one of the most exciting examples.

Once seen as a niche technology, here's how augmented reality is evolving as a proper bridge for marketers to enter the metaverse.

Companion robots may still only belong in sci-fi movies, but conversational AI bots are becoming the norm for marketing teams around the world.

Snap reported results below expectations as the war in Ukraine, macroeconomic issues, and Apple's privacy policy push advertisers to spend more carefully.

Blockchain is one of the most disruptive technologies in the marketing industry. Here's how and why more brands are starting to use it in different ways.

Apple's new privacy policy raised concerns last year that the ad industry would find it hard to collect user data for targeted campaigns.

Playable ads have proven to be a powerful format for attracting the right customers and increasing retention.

The number of voice shoppers in the country may reach 168 million by the end of the year. Here's why the medium wins hearts but also creates concerns.

A smooth customer journey is essential to any brand's marketing team. It's often the marketers who usher new clients into the all-important onboarding step.