Last week, PR and advertising giant Dentsu announced the return of Subun Khow as Thailand's Chief Creative Officer (CCO).
Subun had previously served as CCO at full-service agency Dentsu One in Bangkok back in 2012. He will officially start in his latest role at the start of April 2022.
As Dentsu Thailand's newest c-level addition, Subun will lead the creative team to deliver integrated creative campaigns to clients. According to the agency, his crew will use an idea-led approach while also incorporating data-driven and tech-enabled solutions.
Subun brings nearly three decades of experience in advertising and branding to the table. He has held leadership roles at Lowe Bangkok and BBDO, with his most recent role being the head of creative at Publicis Thailand. Subun's team has won a Cannes Gold Lions award and was named one of Thailand's top ten agencies at the Adman Awards.
Subun will report to Narong Tresuchon, CEO of creative at Dentsu Thailand.
"I am thrilled and humbled to be given the opportunity to work with this amazing bunch of creatives at one of the world's leading agencies," said Subun. "Cultivating a dynamic creative work culture as well as the delivery of the best business outcomes for our clients will be my top priorities and I look forward to working closely with Khun Narong and the rest of the talented creatives at Dentsu Thailand to bring this to life."
Narong added, "I am confident in his management ability to balance corporate values with creative energy and positivity [...] Only by empowering people and strengthening creative business strategies can we then achieve significant progress and become the world's leading integrated communications business service [...]"
In Q4 2021, Dentsu named APAC (excluding Japan) as its weakest region in terms of growth. The international agency aims to bring back momentum, particularly in China, Thailand, and India. Since the disclosure, Dentsu has made some moves, including having Sanjay Bhasin act as CEO of Dentsu Thailand.
Dentsu's competitors in Thailand include the usual suspects – Grey Thailand, Wolf Bangkok, Leo Burnett Thailand, and others.
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