The need for professional content writing services has been steadily increasing each year, and the practice of content marketing has proven to be an effective method for attracting leads and increasing traffic overall.
Nearly 40% of marketers perceive content marketing as a very important part of their marketing strategy at large, and 24% said they planned to increase investment in content marketing in 2020.
What makes content marketing so popular is that most consumers prefer to learn about a product or service via a well-crafted story, rather than an intrusive popup or banner ad. Audiences today are actively seeking authenticity and relatability from brands, and thus demand insightful content. This can take many forms, be it an eBook, articles in a company blog, social media posts, or even an autobiography of the CEO.
As simple as it may sound, the harsh reality is that 65% of professionals find it challenging to produce engaging content. In fact, when surveyed, only 9% of companies grade their content marketing strategy as excellent, while most of them self-evaluate at an ‘average’ score.
This shows that having a partner to help the brand produce high-quality content is important for the long haul. By developing a game plan and creating engaging stories, content writing services can help build an authentic relationship between the brand and its target audience.
The lists below will guide you on the different types of writing – and we've also put together a list of 13 sites to find a writer for your needs.
Types of writing
Top content writing services
Types of Writing
As a form of online marketing, content writing usually composes written material for specific marketing purposes. It includes copywriting, SEO writing, social media posts, email campaigns, and video content.
Like doctors who focus on a specific field of medicine, content writers specialize in only one or two aspects of content writing and master them to perfection.
Hence, businesses need to know these differences to meet their business objectives. Consider what content you need, and then determine which copywriters could best help you accomplish your goals.
Technical writing is content writing that clearly explains complex processes or topics. Technical writing is often used in science, engineering, and technology and requires a deep understanding of the subject matter.
Technical writing is essential for any organization to offer simple technical documentation that helps explain complex processes for its products, end-users, customers, and internal workforce.
Reports from the U.S. Department of Labour Statistics stated that employment for technical content writing is expected to rise at a 12% higher rate between 2020-2030 compared to the general standard of other writing professions.
Copywriting focuses explicitly on creating promotional materials, generating leads, and helping businesses promote their products and services.
This can include sales letters, advertisements, website content, and other marketing materials. Copywriters use persuasive language to persuade potential customers to take a straightforward action, such as signing up for a service or making a purchase.
SEO (Search Engine Optimization) writing focuses on improving a website's ranking by strategically incorporating specific keywords and phrases to help the website rank higher in search engine results pages (SERPs).
SEO writing also ensures that the content is high-quality and provides value to the reader. This can improve the user experience on the website, which can also help to improve the website's search engine rankings.
They are usually used in blog posts, articles, and also website pages, especially pages featuring services or products.
Another form of content writing also includes press writing, which refers to developing written content to promote a product, service, or event to the media.
Press writing includes writing pitches, press releases, and other materials created to grab the attention of media members to get them to cover the product and service in their publication channels. Press writing is essential to content writing, as it can help boost a company's visibility and exposure.
On the other hand, Ghostwriting is a type of content writing in which a writer creates content for another person or company, but the work is published under the client's name.
Ghostwriting is often used by busy executives or public figures who need more time or expertise to write their content.
In content writing, website writing is a collection of related web pages that typically contain written content and media such as images and videos. Website writing provides information to users who visit the site and promote the products or services the site owner offers.
Website writing involves creating the written content for a website, including the text on each page and any additional resources such as blogs or articles. This content should be well-written, informative, and engaging to communicate the website's message effectively and attract and retain visitors.
It also often goes hand-in-hand with SEO writing in order to make a certain page rank higher in search results.
As the name suggests, it is a type of content writing that involves creating pieces for publication on the internet. Article writers use their expertise on a specific subject to craft well-researched articles that provide value to the readers.
These articles are typically published on websites or blogs to educate or entertain the readers. It can be informative, educational, or entertaining and is often used to build a relationship with readers and establish a brand's voice and personality.
Recommended firms offering content writing services
ContentGrow is likely the best option when seeking to save time and money on journalism-style writing and corporate blogging in the US or Asia. The team custom-curates the right talent for each project, so you can spend time focusing on what’s important to the business.
The workflow app itself is also a time saver. It reclaims hours content managers would otherwise spend digging through messy email chains and updating untenable spreadsheets.
The app and service are potentially free to use on the client-side. There is no subscription fee on ContentGrow. It facilitates payments between the client and its private freelance team and takes a small commission only when stories are complete. The margin can come from the client, the freelancer, or be split between both parties. Click here to get a shortlist of talent or sign up for a company account to get started.
This US-based firm claims to help with various content marketing needs, be it blog posts, press releases, web pages, newsletters, or video scripts. You’ll need to pay a monthly membership fee to use the services, ranging from US$1,000 to US$10,000 per month. This includes access to a 6,000+ writer pool and content creation services.
With more than 90 writers across multiple industries, this firm provides various content writing services, including long-form SEO articles, case studies, email copy, product descriptions, and marketing slides. The UK-based agency charges between US$95 to US$450 for blog articles.
This Canada-based firm is a self-serve platform to buy content from over 6,000 professional writers in its database. It has a strong base of writers in native English-speaking regions such as the US, UK, Canada, and Australia. The company specializes in SEO and web content, with prices starting from US$0.02-0.12 per word, depending on writer expertise.
Textmaster is a France-based SaaS for professional translation, web content writing, and proofreading. Textmaster offers translation and content creation in over 50 languages, with a standard turnaround time of 24 hours for translations. The firm charges US$0.09 per word, while content writing starts from US$0.07 per word.
Based in Singapore, this firm provides a platform for managing content orders and output. Its specialty is corporate blogging, but the company also offers a wide array of other services such as technical writing, taglines, and review writing. The company’s rate starts from US$35 for a 500-word article and goes up based on writer expertise.
This US-based agency’s offering is quite straightforward. The firm offers article writing and website copywriting in eight specific verticals, which include entrepreneurship, legal, and real estate. Text Workers charges a flat fee of US$0.07 to US$0.10 per word for its services.
With a US-based team of writers, the firm offers a wide range of content creation services, which includes blog posts, social media posts, and newsletters. The firm will match your project with appropriate writers before the work commences. The firm’s pricing starts from US$99 per piece of content.
Additionally, ContentWriters also provides a content marketplace, where clients can purchase a completed article for US$110.
In 2019, the famous marketing software SEMrush expanded its offerings into the content creation space. The firm provides seven content creation types: articles, product descriptions, website copy, email newsletters, press releases, stocked media, and ebooks. For articles, the pricing starts from US$40 for 500 words.
Launched in 2015, this India-based content writing service provider may be the more affordable option for your needs. It’s extremely cheap, at only US$ 7 for a 500-word article. The firm claims that it works with “qualified writers,” and undergoes a series of checks to make sure the work result meets SEO best practices.
As the name suggests, this UK-based firm provides a variety of SEO-related content creation services. Apart from article creation, clients can also buy guest posts on other blogs, as well as business website indexing services. Working with US- and UK-based writers, SEO Butler charges US$25 for a generic 500-word article.
If you’re looking to create written content along with a video to accompany it, then this US-based firm can be a good choice. Verblio charges US$70 for a 600-word article, with an additional fee of US$75 for video creation. There are two types to choose from: teaser video (suitable for social media) and summary video (to help increase article engagement).
This is a good solution if you’re looking for an agency to handle your end-to-end blogging needs. Brafton offers various content creation services, including SEO-friendly articles, e-books, infographics, and website copywriting.
Brafton's cost structure depends on factors such as length, design, and topic requirements. The firm usually charges between US$400 and US$1,300 per article, while e-book creation starts from US$200 per page.
Among the more budget-friendly choices in this list, Justwords is an Indian content agency specialising in offering multiple content writing services like long-format blogs, B2B, and ecommerce content. They also specialise in SEO content marketing services. Started in 2010, founder Payel Mukherjee emphasizes on quality and personalisation in every project they undertake.
Why use outsourced professional content writing services?
As the famous Peter Drucker once said, “Do what you do best and outsource the rest.” Hiring a content writing agency is the secret to helping brands get the best results with an appropriate budget and ideal turnaround time.
Here are a few reasons to invest in pro content writing services.
Level up content quality. Firms offering content writing services know how to hook your audience’s attention. According to data by Chartbeat, more than half of the people who visit a website spend less than 15 seconds there. On the other hand, 44% of millennials claim that they decide whether to click on a link after reading the headline alone. These stats show that content know-how can make or break the audience’s impression of a brand. By working with a content writing agency, brands can transform a business message into an interesting narrative, and avoid taking overly hard-selling positions.
Free up some time. As a business owner, hiring content writing services will help save an immense amount of time — and let you as an entrepreneur focus elsewhere. Relying on a freelance workforce allows you to be more focused on the pursuit of success. A study by ScaleTime also found out that CEOs who delegate have been shown to generate 33% more revenue than those with low delegation skills.
Boost online visibility. It’s no secret that Google prioritizes high-quality content over quantity. So it’s not just a matter of labor when trying to get onto the first page of the search results. Managers need to produce the most insightful content for each topic at hand. Brands have a better chance of doing this correctly when working with third-party experts.
In-house marketers often misjudge the value that content writing companies bring to the table. Sometimes, brand managers expect instant results. But the truth is that content marketing doesn’t work like that. The results more often come in like a slow, consistent burn. When done right, your investment in partnering a content writing agency will pay-off via increased traffic and more inbound leads over time — think months, or years even.
What kind of content writing services can be outsourced?
Here are some common services that can be outsourced to a content writing agency.
Blogging consistently is one of the main keys for businesses to successfully build brand awareness. Hubspot observed brands that publish 16 or more posts per month get almost 3.5 times more traffic than brands that publish 0 to 4 articles. Three key elements for successful corporate blogging include consistency, quality, and quantity.
For ease of communication with potential clients around the globe, brands ought to create credible content that is then translated into multiple languages. By partnering with multiple content writing agencies, it’ll become easier to work with native speakers across the globe who can produce high-quality translations.
e-books and white papers
According to a study by GetResponse, e-books and white papers are among the top tools with the highest conversion rates when it comes to capturing email addresses.
Approximately 55% of marketers consider SEO to be the foundation of their overall marketing strategy. Using a great SEO content writing service will give your website the right kind of content with rich keywords. This, in turn, should generate greater traffic and more leads from search engines.
Social media copy
It’s a common mistake for marketers to copy and paste the same sentences to Twitter, Facebook, and LinkedIn posts. In fact, different apps have unique audiences, and thus require different tones and messaging. A professional social media copywriter can bring your ‘caption,’ ‘post,’ or ‘tweet’ to the next level — tailored for each social media platform.
There’s another upside to hiring a professional content writing company. Because they’re not directly affiliated with your brand, you may expect their objective opinions and honest feedback on the strategy overall — that is if you ask for it.
As third-party practitioners with no dog in the fight, their unbiased input can sometimes help your team better produce soft-selling messages that create a better sense of trust and loyalty from an audience.