15 recommended content marketing agencies in Asia Pacific
The right content marketing agencies can help brand marketers achieve maximum return on investment. Here are 15 recommendations.
In a time where most people don't trust advertisements anymore, companies and brands are turning to content marketing as a new way to catch their customers' interest. Instead of bombarding people with aggressive ads, marketers are now focusing on making useful and relevant content that improves the lives of their audience.
Studies have shown that content marketing is three times more effective than traditional marketing methods and costs 62% less. A 2020 report from the Content Marketing Institute reveals that 85% of marketers have seen positive outcomes from their content strategies. The same report notes that nearly half of B2B marketers rely on freelancers and content marketing agencies for their content needs.
This doesn't come as a surprise.
Marketers agree that their success in content marketing comes from making things better for their customers. For companies with fewer people or a lean content team, working with a content marketing agency can really help. It can make them more productive and improve the quality of their work. Partnering with these agencies from the beginning can make their work better and more efficient.
It’s important to work with the right agency to get the best return on investment. In no particular order, here are our recommended content marketing agencies in Asia Pacific with strong track records that you can consider.
Recommended content marketing agencies in the Asia Pacific
1. Content Collision (Indonesia)
This Indonesia-based content marketing agency focuses on three key services: performance-based PR, where clients pay only for the results achieved, social media management and campaigns, and blog management. They have expertise in working with tech startups and venture capital firms. Additionally, they provide a free consultation to discuss the most suitable campaign and strategy for each client.
Launched in 2015 by a pair of tech journalists, Content Collision’s main clientele ended up being tech startups in the region. The agency counts renowned names such as Traveloka, Blibli, Skyscanner, Lazada Group, PasarPolis, and many more among its repeat clients.
Content Collision also utilizes ContentGrow, a freelancer marketplace and workflow app for content teams worldwide. The platform facilitates connections between brands, publishers, and freelance writers and journalists in APAC and beyond, aiding in efficient content production. The agency also integrates its latest AI technology in content creation, enhancing the speed and quality of work.
2. Etymon (Singapore)
Etymon is a Singapore-based copywriting and SEO agency specializing in tech, financial, and B2B industries. The firm offers various content creation services, including technical writing, website copywriting, editorial content, and industry reports.
Launched in 2018, the agency has served prominent clients like Standard Chartered, Huawei, DELL, Panasonic, and Toyota. Uniquely, Etymon invites fellow agencies to collaborate and recommends several other agencies to help with other needs such as VR and video production.
3. ADA (Asia region)
ADA is a Malaysia-based digital advertising agency and consultancy. As part of telco giant Axiata’s business group, ADA offers an end-to-end marketing service in nine Asian countries including Sri Lanka, Thailand, and the Philippines.
Uniquely, ADA provides two tech tools to help companies gather in-depth video performance analytics and repurpose old video content into multiple short-form videos. The agency’s list of clients includes Starbucks, LG, Malaysia Airlines, and Burger King.
4. Winter Egency (Thailand)
Based in Thailand, Winter Egency (W/E) offers a comprehensive set of content marketing services, including PR, media buying, AR/VR/360 content, and social media management. Launched in 2007 and home to more than 100 staff, W/E’s list of clients includes Pepsi, FamilyMart, Yves Saint Laurent, and Honda.
On top of usual client service, W/E also conducts digital agency training called W/Ecademy. The agency was recently acquired by Japan’s advertising giant Hakuhodo in 2019.
5. Red Search (Australia)
Australia-based Red Search is a specialist SEO agency. The firm provides an end-to-end SEO service that includes technical auditing, SEO migration, link building, and creating relevant content to drive traffic.
The agency’s clientele includes Coca Cola Amatil, Grinders Coffee, and Barnardos Australia. Red Search recently won the SEMRush Award for running the best content marketing campaign in 2020.
6. Creatip (South Korea)
A full-service digital agency based in South Korea, Creatip offers a wide range of content marketing services like content creation, website development, social media campaigns, and video marketing.
Uniquely, the agency also offers web drama creation services and a marketing suite tailored for clients in the blockchain industry. Creatip counts Samsung, Banana Republic, YouTube, and Budweiser as its clients.
7. Schbang (India)
This India-based agency provides a comprehensive range of services, including SEO, video creation, advertising, PR, media buying, and offline events. They have worked with prominent clients like Mattel Games, Castrol, JW Marriott, Visa, and Xiaomi.
Founded in 2015, Schbang is a Creative, Media & Technology Transformation Company established by Harshil Karia, Sohil Karia & Akshay Gurnani. With over 1000 team members across Mumbai, Delhi, Bangalore, and London, the agency has served more than 300 brands in the past eight years. Now nine years old, the agency continues to expand, having recently added over 150 staff and launched new divisions.
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8. Gigil (Philippines)
Based in the Philippines, Gigil is a creative agency that has won numerous international awards. The agency claims to be behind Unilever’s most successful e-commerce campaign, as well as helping Levi’s create one of the most shared Christmas ads in the nation.
Gigil’s creative team can help with multiple marketing solutions, including video ad creation and integrated marketing campaign execution.
9. Medium Rare Content Agency (Australia)
In 2021, Medium Rare was named Content Marketing Agency of the Year for the second time by Content Marketing Summit Asia. The agency prides itself on knowing how to tell stories that the audience wants to hear.
The team claims to be hands-on, while guiding the storytelling process from concept to delivery in various formats for multiple channels. This helps brands control their sales funnels up until the moment a purchase is made. The agency has worked with major brands, including Qantas, Jetstar, and Australian retailer Coles.
10. King Content (Australia)
King Content calls itself a team of marketing specialists who go beyond thinking out-of-the-box. They believe that the box does not exist. The agency seeks to channel its creativity into services, from marketing automation to B2B content writing.
The firm is also a Google, Facebook, and Hubspot partner (meaning it can use tools on those platforms particularly well). Apart from its home turf of Australia, the agency also has operations in the USA and Southeast Asia.
For Southeast Asian brands, King Content promises to tackle international messaging with videos, website content, and professional copywriting.
11. With Content (Singapore)
Despite working with tech, With Content puts humans (not bots) first when it comes to push out engaging branded stories. The boutique claims to have delivered more than 1,500 pieces of content to more than 120 clients.
With Content services include content strategy, creation of blog posts and infographics, as well as repurposing content for things like ebooks or podcasts. The agency offers a flexible and transparent pricing scheme.
The firm has worked with a range of brands, such as UOB, Singtel, and PropertyGuru.
12. IMPACT! Brand Communications (Singapore)
IMPACT! Brand Communications focuses on tech, B2B, and healthcare brands, allowing its team to build expertise in content that appeals to specific audiences. The agency positions itself as a full-service digital marketing house, with six core services, of which content and video are key.
To help clients get results, IMPACT! tries to implement new tech and strategies into each project. The agency has worked with major brands, including Microsoft and Citrix for technology, National Health Group for healthcare, and GfK (Growth from Knowledge) for B2B.
13. Ibex (Thailand)
As an agency focused on digital, Ibex takes a data-driven approach to helping clients grow revenue online. The firm offers fully integrated and proven digital marketing solutions, including content marketing.
The agency also specializes in result-driven video and picture content. Ibex has collaborated with more than 50 brand partners and claims to have spent "billions" of dollars on digital advertising for clients.
The agency has a roster of hospitality clients, such as Anantara Hotels, Resorts & Spas and Intercontinental Hotels & Resorts. It has also worked with several food brands, namely Ben & Jerry’s and San Remo.
14. Spiralytics (Philippines)
Spiralytics is a performance marketing agency that also offers content marketing services. The firm believes that content marketing is a powerful tool for customer engagement and lead generation. It claims to offer services that engineer, build, design, and promote content that drives results.
Over the past eight years, Spiralytics has recorded more than 20 million views, placed 50,000 links for search engine optimization (SEO), and booked 10,000 conversions for clients. To create a campaign that fits with a client's agenda, the agency uses a five-step approach that starts by learning in-depth about the brand's business and ends with publishing optimized content.
15. Brafton (Australia)
Founded in 1998, Brafton offers end-to-end content marketing services, including content strategy and creation. The agency has worked with plenty of clients across different industries and markets, and showcases its experience in a case study section.
Uniquely, the agency uses an in-house content marketing platform to coordinate all work with clients. Inside the app, clients can check out project status, plans, discussions, and results. Although the agency is headquartered in the US, Brafton also has offices in Australia and other countries.
FAQs about content marketing agencies
What are content marketing services?
Content marketing refers to the strategy of producing text, infographics, and other forms of multimedia to build and increase awareness, interest, and understanding about a product or service.
Often, the ultimate goal is to prompt the audience — who are ideally the brand’s target customers — to take a desired action, such purchasing a product or adopting a service. It's important for brands to define their end goal before releasing their content. This allows them to streamline campaigns and choose the right content formats to get good results.
Many content marketing campaigns are aimed at getting customers to buy something.
For example, adapting to the rise of augmented reality and mobile app engagement, fast-food giant Burger King launched a unique campaign. Users of the Burger King app can scan advertisements from other leading burger chains. Upon scanning, the app virtually 'burns' the rival's ad, revealing a coupon for a free Whopper. This innovative approach not only engages customers interactively but also cleverly positions Burger King in a competitive market.
Brands also leverage content marketing to engage more deeply with their customers and strengthen brand loyalty. For instance, coffee chain Starbucks collaborated with data art and analytics studio Accurat to make an immersive, augmented reality experience for customers who walked into their Milan store.
What makes a good content marketing agency?
As shown above, brands often work with third parties to produce effective and engaging content.
This has given rise to content marketing agencies – teams that specialize in shaping, releasing, and measuring the success of content marketing campaigns.
All these different stages are crucial to the process and have the ability to transform a campaign. Agencies need to be detail-oriented and, at the same time, agile in tackling challenges that arise.
Given the fact that content formats, tools, and platforms are all deeply interlinked, it's best for brands to connect with agencies that have a broad set of creative and technical expertise. A range of skill sets allow an agency to design and execute comprehensive campaigns and achieve a brand’s desired goals.
How do marketing agencies quote clients?
To prevent unexpected costs, experienced brands set their campaign budget before talking to a content marketing agency.
Most agencies will ask for a budget or at least a rough estimate. This information is key because it helps the agency suggest a suitable quote and what services they can provide within that budget.
Bigger agencies, especially international ones, often have higher prices. This is because they can use resources from other countries or run campaigns globally if asked. Some of these larger agencies may also have a minimum project cost requirement before they consider taking on a project.
On the other hand, smaller and medium-sized agencies are usually more flexible with limited budgets. Some even offer different levels of service, allowing clients to start with a less expensive option and move to a more comprehensive package during the campaign if necessary.
How much do content marketing agencies charge?
Obviously, getting a content marketing agency involves a cost, which can differ a lot based on the agency's quality and the services a brand needs.
Clients should be ready to spend at least a few thousand dollars for one campaign. Typically, a campaign includes strategy consulting, execution, and reporting.
It's clear that the cost is linked to quality. Agencies with very experienced teams, particularly those recognized with awards, will have higher prices than newer agencies.
Agencies also factor in the complexity of a campaign. For example, a brand wanting high-quality videos for a specific audience will pay more, covering the higher production costs. This doesn't even include the price of analytics tools (which are sometimes unique to the agency).
For more budget-friendly options, you might want to consider working with individual freelancers or small, newly-established agencies.
How do clients choose a content marketing agency?
With all of this in mind, a brand will usually shop around for agencies before settling on one.
After finalizing the campaign brief and budget, a brand can arrange to meet with at least three agencies — large, medium, and small — to get a sense of the range of services and fees. This helps the brand's team gain a better sense of whether the marketing budget is sufficient for its desired goals. It allows them to recalibrate and recalculate if needed.
Alternatively, a brand that already knows which class of agency can fulfill the campaign requirements, within the allocated budget, can organize a call for pitches. This usually involves two or three agencies submitting their rates and ideas for a campaign. The brand can then choose the agency whose proposal best matches with their aims and budget.
Pro tip: Consider the benefit of working with smaller agencies; they tend to assign top brass to handle each project. They provide a deeper level of care for each campaign, as opposed to a busy account manager juggling campaigns at a larger agency.
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