Ibexa unifies five martech brands into orchestration platform
Ibexa brings Actito, Qualifio, Quable, Raptor, and Cohesivo into one orchestration platform.
Ibexa, a European digital experience and martech vendor, has unified five brands—Actito, Qualifio, Quable, Raptor, and the new Cohesivo CMS—into a single marketing orchestration platform. The move aims to address the growing complexity and fragmentation of marketing stacks, offering marketers a more integrated way to manage campaigns, data, and content across channels.
The unified platform is built on Ibexa’s composable DXP foundation and introduces an agentic AI orchestration layer. Each product remains available as a standalone solution, but customers can now benefit from deeper integration and a single marketer-centric foundation.
Short on time?
Here’s a quick look at what’s inside:
- Who is Ibexa, and what’s changing?
- How the unified platform works for marketers
- What’s included in the orchestration stack
- What marketers should watch as orchestration evolves
Who is Ibexa, and what’s changing?
Ibexa, founded in Norway and now part of the QNTM Group, has built a reputation in Europe for its digital experience platform (DXP) and martech solutions. The company serves over 1,000 customers and employs more than 350 people, including a dedicated AI Lab focused on agentic marketing automation.
The unification brings together Actito (customer engagement), Qualifio (data collection and gamification), Quable (product information management), Raptor (customer data platform), and the new Cohesivo CMS. The goal is to simplify marketing operations and reduce the friction caused by fragmented tools.
Enricko Lukman
How the unified platform works for marketers
Ibexa’s orchestration platform is designed to help marketers:
- Run end-to-end campaigns across content, data, and channels from a single interface
- Use agentic AI to automate repetitive tasks and optimize performance
- Access unified customer data, product information, and campaign tools without switching platforms
- Maintain flexibility by using each product independently or as part of the orchestration layer
For marketing teams, this means less time spent managing integrations and more time focused on campaign strategy and execution.
What’s included in the orchestration stack
The unified platform covers a range of martech needs:
- Cohesivo (CMS): SaaS content management with AI-powered content creation
- Actito: Customer engagement and campaign activation
- Quable: Product information management
- Raptor: Customer data platform for audience insights and personalization
- Qualifio: Data collection and interactive marketing
- AI Lab: Agentic marketing automation and intelligent workflow support
Each solution continues to receive investment and can be purchased separately, but the orchestration layer allows for deeper integration and shared governance.
What marketers should watch as orchestration evolves
- The shift toward unified orchestration platforms reflects a need for simpler, more connected martech stacks.
- Agentic AI and automation are becoming central to how marketers manage campaigns and data at scale.
- Ibexa’s approach emphasizes privacy, governance, and European data standards, which may appeal to organizations with strict compliance needs.
- Marketers should evaluate how orchestration platforms can reduce operational friction and support long-term growth as martech ecosystems mature.
