Initiative hires Sharon Ho as new CEO for China

Under Sharon Ho's leadership, Initiative China sets its sights on changing media strategies with digital-led thinking and a consumer-centered approach.

Initiative hires Sharon Ho as new CEO for China

IPG Mediabrands' media agency, Initiative, has recently announced the appointment of Sharon Ho as the new CEO for Initiative China. Based in Shanghai and reporting directly to Melinda Po, CEO of IPG Mediabrands Greater China, Ho aims to leverage her extensive background in media, digital, and creative agencies across the Greater China region.

Sharon Ho's career is distinguished by her ability to explore the convergence of technology, data, and communication. Her role at Digitas China as managing director highlighted her commitment to digital innovation, working with brands such as Henkel, Nike, Visa, and Crocs.

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“China is a fast-growing market and our clients are always looking for innovative ways to improve their marketing effectiveness. Ho's extensive marketing knowledge and understanding of the Chinese market is extremely valuable to Initiative China.”, Po highlights.

Ho's vision for Initiative China is inspired by the global proposition "Fame and Flow,"

“I am impressed by Initiative’s global proposition Fame and Flow, which is rooted in the belief in the power of media to reshape the industry and orchestrate a brand’s entire consumer journey. It’s a modern way of marketing, blending media and experience along the customer lifecycle. I very much look forward to working with the team.”, Ho adds.

Technology in the media landscape

In the Asia-Pacific (APAC) region, several media agencies and companies stand out for their embrace of technology, innovation, and data-driven strategies, much like Initiative China.

Firstly, Dentsu Aegis Network (DAN) has built its reputation on a foundation that merges global standards with local insights, crafting strategies that span across media, digital, and creative communications. The heart of DAN's approach lies in its reliance on data-driven solutions and the integration of technologies such as artificial intelligence (AI) and machine learning (ML).

This focus is aimed at guiding clients through the complexities of the digital economy, seeking to enhance their brand's presence and stimulate growth, all while navigating the delicate balance between global outreach and local relevance.

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Furthermore, Wavemaker, a component of GroupM, brings to the table a robust capability in utilizing data and technology to offer a suite of services including media planning and buying, content creation, and performance marketing. The agency's narrative is enriched by its proprietary tools designed for deriving insights, targeting audiences, and optimizing outcomes.

Wavemaker positions itself as a navigator for brands, aiming to carve pathways through competitive markets by equipping them with insights and strategies that are shaped by a deep understanding of data and technology.

Lastly, OMD, under the umbrella of Omnicom Media Group, is propelled by a strategy centered around analytics, digital innovation, and performance marketing. OMD's approach is characterized by the use of advanced data analytics and programmatic buying, techniques designed to craft media solutions that aim for efficiency and effectiveness. The agency's journey is one of aiding clients in reaching their marketing goals, striving to optimize the impact of every dollar spent in the ever-changing media landscape.

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