Media Earned vs paid media: what early-stage marketers need to know A clear guide on earned and paid media—and how lean content teams can use both to drive trust, reach, and long-term growth.
Content Marketing Demystifying stock media, royalty-free media and Creative Commons (guide) A good image makes your content stand out, but the cost may not always be worth it. Here, we demystify the types of media so you can find the right one for your needs.
Media What is crowd culture? How Wendy's roasts and Duolingo's owl changed marketing forever When Wendy's started roasting competitors on social media, marketing changed forever. Discover how brands break rules in crowd culture.
Public Relations The ultimate media monitoring service guide for global PR teams (with 13 examples) Explore media monitoring tools for PR teams. Compare services to track news, monitor media, and manage PR effectively.
Public Relations Top 12 Indonesian tech media outlets for startups Discover the top 12 tech media outlets in Indonesia to boost your startup's visibility and growth in the Indonesian market.
News From news platform to AI consultancy: DiscoveryShift's new chapter post-DailySocial.id Following significant restructuring, DailySocial.id transitions to DiscoveryShift, spearheaded by founder Rama Mamuaya, focusing on AI-driven business strategies.
Media Dove's new campaign: 20 years of empowering real beauty, rejecting AI alterations As artificial intelligence reshapes online content, Dove vows to keep beauty real and transparent, avoiding AI distortions.
Media Accor launches 'For ALL the Travellers in You' campaign with thousands of videos to captivate globally Accor's 'For ALL the Travellers in You' campaign leverages thousands of videos and partnership with beautiful destinations for enhanced brand storytelling
Media IPG Mediabrands Japan welcomes Matt Ware as new CEO IPG Mediabrands announces Matt Ware as the new CEO of its Japan operations, aiming to optimize media investments and drive real business outcomes.
Media The privacy pivot: media and agencies move towards digital trust Unpacking the shift towards privacy-first strategies in media: From Google’s landmark settlement to The New York Times’ advertising transformation.
Media Initiative hires Sharon Ho as new CEO for China Under Sharon Ho's leadership, Initiative China sets its sights on changing media strategies with digital-led thinking and a consumer-centered approach.
Media WPP’s The&Partnership and mSix&Partners merges into AI-centric agency T&Pm WPP announces the formation of T&Pm, blending The&Partnership with mSix&Partners to forge a marketing agency powered by AI.
Media TamJai SamGor partners with Johnee Lau and Rover for 'Good Duck' Mixian launch TamJai SamGor teams up with local talent and Rover to spice up its menu, introducing its new dish.
Media Companies can now sponsor organic content across LinkedIn LinkedIn introduces an update to its Thought Leader Ads, allowing brands to sponsor posts from any platform member, not just their employees, to reach new audiences and build trust.
Media Staying ahead: key marketing trends to watch in 2024 In 2024, the marketing industry faces the challenge of balancing digital privacy concerns, inflation impacts, and the priorities of younger consumers.
Media Hang Seng Bank takes a musical turn against fraud with anti-scam concert and campaign Through the power of music and local fame, Hang Seng Bank's "Fraud Charts" campaign educates on scam prevention.
Media Breaking down barriers on down syndrome: 'Assume I Can' campaign This World Down Syndrome Day, the "Assume I Can" campaign launched by CoorDown and NDSS aims to dismantle prejudices and celebrate the capabilities of individuals with Down Syndrome.
Media StrawberryFrog welcomes new executive creative director: a look into the future of Movement Thinking™ With a focus on Movement Thinking™, Nick Sonderup's role at StrawberryFrog aims to deepen the firm's connection with cultural and community movements.
Media The Sentosa lantern festival: a case study in crisis communication Over 2000 attendees left frustrated at Sentosa's lantern event, highlighting the importance of crisis planning and clear, timely communication in preserving brand trust.
Media Webjump and Content Thread: merging forces in ecommerce The merger focuses on integrating Gen AI with Adobe Commerce and Adobe Experience Cloud, operating under the Webjump brand.
Media The digital landscape of love: analyzing Singapore's dating app trends Insights from Truescope and Marketing Interactive reveal the dynamics and criticisms of popular dating apps among Singaporeans.
Media TUMI launches 19 degree campaign with Son Heung-Min TUMI's campaign for its 19 Degree Aluminium collection merges travel and fashion, with Son Heung-Min highlighting the line's design.
Media A look at Coca-Cola Zero Sugar's AI-driven 'Best Coke Ever' campaign Coca-Cola Zero Sugar introduces a new typography created by artificial intelligence, adding a digital dimension to its zero-sugar variant as part of the "Best Coke Ever" campaign.
Media Hilton partners with Deepika Padukone: a strategic move in Indian hospitality This collaboration aims to marry Hilton’s global hospitality ethos with Padukone’s influence, resonating with the evolving preferences of Indian travelers.
Media 16 English fashion media in Asia worth checking out Whether it’s fresh content or networking you seek, if you’re new to Asia's style industry, here are a few English fashion media to help get you started.
