Luxury Presence secures US$37M to launch AI CRM that predicts hidden real estate deals
Presence® CRM scans contacts, social data, and net worth shifts to help agents find deals before they happen.
Luxury Presence, a real estate software company known for building websites and marketing tools for agents, has raised US$37 million to launch Presence® CRM — a new AI-driven system that helps agents spot and act on deals hiding in their existing networks.
The raise combines US$22 million in Series C equity led by Bessemer Venture Partners with a US$15 million debt facility from JP Morgan. It also includes participation from NextEquity, GSBackers, TPC, and agent duo Adam and Jade Mills.
For marketers working in property tech or CRM, this launch signals a shift away from data-entry tools toward real-time insight engines that prioritize automation, prediction, and messaging in the user’s own voice.
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Here’s a table of contents for quick access:
- Why this CRM is different
- The funding and who’s backing it
- How Presence® CRM works
- Strategic bets: AI, workflows, and high-trust sales
- What marketers should know
Why this CRM is different
Most real estate CRMs are glorified spreadsheets: they store contacts and task reminders but rely on agents to input and maintain the data. Presence® CRM flips the model. Instead of waiting for agents to enter notes, it continuously pulls signals from across the web, social networks, and past communications to highlight the most promising leads — even if those leads haven’t reached out.
The system tracks job changes, shifts in net worth, and online activity to predict when someone in an agent’s network might be ready to buy or sell — often before they make their intent public. It then recommends outreach and drafts emails, messages, or call prompts in the agent’s voice.
The funding and who’s backing it
Luxury Presence will use the US$37 million to support the February 2026 rollout of Presence® CRM. The product will be included across all of the company’s pricing plans.
Luxury Presence currently works with 17,000 real estate businesses and 87,000 agents, making this a product release with immediate reach. Its backers include not just traditional VC firms, but real estate veterans and coaches who’ve seen firsthand how relationship-driven the industry remains.
This round brings the company’s total raised to US$89 million. The focus now is on building out AI-powered features that help agents act faster on client opportunities — not just track them.
Valery Moniaga
How Presence® CRM works
Built on the company’s proprietary Presence® AI, the CRM processes 700 million interactions and 15 billion data points each year. It auto-enriches contact profiles, interprets online behaviors, and detects moments that might signal buying or selling intent.
What sets this apart from traditional CRMs is its daily feed: agents get a prioritized list of who to contact, why they matter right now, and a ready-to-send message that matches their communication style. The system also updates profiles automatically by syncing with website activity, social media, and third-party data sources.
The CRM is also built to work with agents’ existing tools, pulling in contacts from other CRMs and integrating with their websites — reducing friction rather than adding another dashboard to manage.
Strategic bets: AI, workflows, and high-trust sales
Luxury Presence started in 2016 by helping agents build modern websites that gave them credibility online. Over time, the company expanded into lead generation and marketing automation. What emerged was a deeper insight: agents don’t just need traffic or branding, they need help turning long-term relationships into actual deal flow.
According to CEO Malte Kramer, the platform is now focused on “feeding the agent” — not the other way around.
That vision is especially relevant in luxury and high-ticket real estate, where relationship-building often happens over years. The CRM is designed to keep those relationships warm, meaningful, and on-brand — without requiring agents to manually track every conversation or lead.
Luxury Presence says agents using its platform grow six times faster and close nearly three times more transaction volume than others in their market. The CRM rollout is expected to accelerate that performance gap.
What marketers should know
For martech professionals and CRM operators, the Presence® CRM launch reveals some broader shifts in customer engagement tools:
1. CRM is moving from data storage to decision support
This isn’t about logging calls anymore. Tools like Presence® CRM are built to reduce guesswork by telling users what to do — not just where to look.
2. Real-time personalization is becoming table stakes
Drafting emails in the agent’s voice isn’t a gimmick — it’s a response to the demand for outreach that feels human, timely, and tailored. CRM tools in other sectors will need to follow suit.
3. Vertical focus creates an edge
Unlike horizontal CRM platforms trying to serve every industry, Presence® CRM is designed for the workflows and deal cycles of real estate. This focus allows for smarter automation and more relevant insights.
4. AI-powered lead prediction is overtaking lead scoring
Traditional lead scores miss early intent signals. Tools that track behavior, life changes, and financial activity offer a more accurate — and more actionable — picture of pipeline potential.
