ContentGrip (Page 25)

Sign in Subscribe

UNIQLO taps KAWS as first artist in residence

UNIQLO taps KAWS as first artist in residence

UNIQLO deepens its creative strategy with a permanent KAWS partnership

Standard Chartered goes cinematic to reposition its global brand

Standard Chartered’s latest brand push highlights emotional storytelling, not just glossy success.

Cube report reveals the road ahead for Southeast Asia's e-commerce market

Cube report reveals the road ahead for Southeast Asia's e-commerce market

From hypergrowth to 15% annual gains, here’s what the new “Goldilocks zone” of e-commerce means for marketers

Samsung turns to comics to make AI feel human and helpful

Samsung turns to comics to make AI feel human and helpful

Samsung's new Galaxy A campaign uses local storytelling to explain AI in relatable ways.

Roblox dodges Indonesia ban with age rating revamp

Roblox dodges Indonesia ban with age rating revamp

Facing regulatory heat, Roblox aligns with Indonesia’s content standards to stay online

AI-powered localization is the growth strategy most marketers are missing

AI-powered localization is the growth strategy most marketers are missing

Most brands ignore localization, but AI is turning it into the smartest marketing play for 2026

YouTube launches multilingual audio tools to boost global content reach

YouTube launches multilingual audio tools to boost global content reach

YouTube now lets creators dub videos in multiple languages. Here’s what that means for brand campaigns

Audi turns engine roars into music with “Engine Symphony” campaign

Audi turns engine roars into music with “Engine Symphony” campaign

Audi UK’s new campaign with BBH London transforms RS engine sounds into sheet music, blending performance with artistry

Best AI logo generators for non-designers

The best AI logo generators in 2025 to help non-designers create professional, customizable logos quickly and affordably.

Top KPop Demon Hunters soundtracks that went viral

Top KPop Demon Hunters soundtracks that went viral

Netflix’s KPop Demon Hunters isn’t just a film. It’s a soundtrack phenomenon rewriting chart history.

Ralph Lauren’s ‘Ask Ralph’ AI stylist brings in-store fashion guidance to mobile

Content Marketing

Ralph Lauren’s ‘Ask Ralph’ AI stylist brings in-store fashion guidance to mobile

Ralph Lauren’s latest AI tool signals a new phase in mobile-driven, conversational commerce.

Ford's new global campaign is all about passion, not just horsepower

Ford's new global campaign is all about passion, not just horsepower

With “Ready set Ford”, the 122-year-old brand pivots to emotional storytelling and community-first marketing

Alternative social media is booming: Bluesky, Threads, Lemon8

Alternative social media is booming: Bluesky, Threads, Lemon8

Bluesky leads the buzz, but Threads and Lemon8 are rising in Japan. Here’s what brands need to watch

Edelman’s Mongolia cinematic branding campaign hits global screens

Edelman’s Mongolia cinematic branding campaign hits global screens

Mongolia’s “Go” campaign blends storytelling, soft power, and digital diplomacy to boost tourism and trade

Audi’s Formula 1 debut gets a style boost with adidas collaboration

Content Marketing

Audi’s Formula 1 debut gets a style boost with adidas collaboration

Audi F1 taps adidas for performance gear and lifestyle collections, blending sport and fashion for fans and teams alike

How anime became a marketing playground across Southeast Asia

Content Marketing

How anime became a marketing playground across Southeast Asia

Southeast Asia is co-writing anime’s future. Smart marketers are joining the storyboard

How agencies can stop selling hours and start scaling expertise: Benjamin Zenou's methodology-first approach

How agencies can stop selling hours and start scaling expertise: Benjamin Zenou's methodology-first approach

Benjamin Zenou explains how Suits.ai transforms agency methodologies into AI agents, moving beyond productivity to scalable expertise delivery.

Monetization strategies beyond YouTube Ads

Monetization strategies beyond YouTube Ads

Unlock new ways to earn on YouTube. Use affiliate marketing, sponsored content, and video editing services for better income.

PubMatic sues Google over alleged adtech monopoly

PubMatic sues Google over alleged adtech monopoly

The independent adtech firm alleges Google’s monopoly has hurt innovation and market access

Why trendjacking burns marketers out and what to do instead

Why trendjacking burns marketers out and what to do instead

Adobe Express surveyed marketers about trend-driven content, and the emotional toll is real

Tinder’s shrine-style pop-up lets Gen Z date with emotional clarity

Content Marketing

Tinder’s shrine-style pop-up lets Gen Z date with emotional clarity

Tinder taps into Japanese rituals to help Gen Z users reflect, reset, and reenter the dating scene

Gordon Ramsay fronts Burger King UK’s Wagyu drop with a twist

Gordon Ramsay fronts Burger King UK’s Wagyu drop with a twist

Burger King leans on Ramsay’s star power to hype Wagyu launch, but keeps the kitchen to itself

OranAI raises multi-million round to expand its AI agent PhotoG

OranAI raises multi-million round to expand its AI agent PhotoG

With new backing, OranAI aims to accelerate its push into beauty, fashion, and consumer brands.

Why celebrity campaigns demand more than just reach

Why celebrity campaigns demand more than just reach

Viral campaigns can drive reach, but controversy without preparation can burn your brand. Here’s how to assess risk before partnering with celebrities

CreatorDB raises US$4.7M to double down on AI for influencer marketing

CreatorDB raises US$4.7M to double down on AI for influencer marketing

The Taipei–Los Angeles startup will build self-serve tools and expand in the US while leaning into APAC strength.