Content Marketing

Stop choosing between traditional & digital marketing—here's how to use both effectively

Digital marketing is everywhere, but it's not the only channel you have to boost your marketing efforts. Here are five benefits of combining both to give your business that edge.

News

ChatGPT update: What’s changed in search, WhatsApp, and answers

ChatGPT now works better on WhatsApp and adds new tools for search and citations.

Martech

The marketer’s new job title: AI boss

AI is changing marketing roles. This article explains why managing agents will become part of the job.

Content Marketing

CHARM launches Kartini Day campaign to inspire Gen Z confidence

The brand’s new campaign aims to blend self-expression with product innovation — and it’s targeting Gen Z’s empowerment mindset.

Martech

Students choose affordable writing help, what marketers need to learn

Students want affordable writing support, here is why content marketers should pay attention.

Martech

Inside Gen Z's podcast obsession: key stats and marketing takeaways

New Edison Research reveals how Gen Z discovers, binges, and acts on podcast content.

Content Marketing

Jargon could be costing your brand millions: new study warns marketers

Kickresume’s research shows that corporate jargon hurts communication and costs companies millions. Here’s what marketers need to know

News

TikTok fact-checks, Minecraft cinemas, and cold emails that actually work 🚀

This week: TikTok’s new fact-checking feature, Claude’s web browsing, Minecraft cinemas, Shopify SEO tips, and smarter cold emails.

Martech

Inside Indonesia’s US$22 billion social commerce future: live shopping, influencer trust, and TikTok Shop

With social commerce dominating in Indonesia, brands need a fresh playbook to stay competitive.

Guides

Cold email strategy: How Sam McKenna achieves a 43% open rate with personalization

Sales expert Sam McKenna's "Show Me You Know Me" method generates 43% open rates vs the 6% industry average. Learn her framework for cold email success.

Guides

5 Customer acquisition strategies that work like magic, according to Alex Hormozi

Serial entrepreneur Alex Hormozi reveals 5 powerful customer acquisition strategies that helped his portfolio companies generate over US$250 million in annual revenue.

Martech

Claude now browses the web: here’s what that means for B2B marketers

Anthropic just gave Claude real-time web access. Here's how it stacks up against ChatGPT and what marketers should expect next.

Content Marketing

4-step playbook: How to build an audience in 2025, according to Greg Isenberg

Learn Greg Isenberg's four-step playbook for building a loyal audience in 2025, from identifying your niche to creating systems that ensure consistency.

Martech

18 essential marketing tools recommended by Morning Brew's Alex Lieberman

Morning Brew cofounder Alex Lieberman shares his go-to marketing tools across 18 categories, revealing the tech stack behind his media success.

Content Marketing

Why AI can’t handle all content needs—lessons from education for marketers

Some content needs more than automation. This article explains how academic writing shows the limits of AI and what that means for marketers

Martech

Cinépolis launches Minecraft cinema experience to woo Gen Z moviegoers

Indonesia’s Cinépolis is using Minecraft to turn its cinema brand into a playable adventure.

Tools

26 websites and tips to help you hire the right writer

Explore 26 websites to hire blog writers, copywriters, or SEO content pros who use AI wisely. Learn how to find the best match for your marketing needs.

Martech

AI marketing tools: implementation and best practices

Learn how to integrate AI marketing tools into your strategy and discover best practices and avoid common mistakes for optimal results.

Martech

How Shopify SEO services help businesses rank higher and sell more

Learn why SEO is critical for Shopify stores and how professional services can help you climb the rankings and attract more customers.

Martech

When AI fails in public: what brand trust really costs

AI glitches are making headlines—and costing brands more than money

News

TikTok wants users to fact-check each other. Marketers, take note

TikTok’s latest experiment adds crowd-sourced context to short videos. What this means for marketers navigating misinformation and brand safety.

News

Your weekly Grip: The hottest news in AI, content, and strategy

Catch up on the latest in AI, martech, and viral campaigns—all in one smart, snappy weekly recap.

Martech

Marketers push back on AI ad platforms: What's driving the shift?

Transparency concerns and diminishing returns are pushing brands to rethink their AI ad platform investments.

Content Marketing

OpenAI makes ChatGPT Plus free for students: what marketers can learn

What B2B marketers can learn from OpenAI's strategic move to capture the student demographic.

Martech

Claude vs ChatGPT vs Gemini: picking the best AI for marketers

Five leading AI models compared for content creation, research, and campaign strategy.