Martech

How to get Google AI Overviews to notice you—finally

If Google’s AI Overviews is ignoring you, it’s time to fight back. Here’s the playbook to get noticed and get clicks.

News

Why are ad agency jobs disappearing?

As AI eats the grunt work, layoffs hit staff and managers alike

Content Marketing

MINISO and One Piece join forces again with lessons for marketers in fandom-led growth

With over 300 SKUs and immersive pop-ups worldwide, MINISO’s One Piece collab offers a playbook for fandom-led marketing

News

Starbucks brews up nostalgia and national pride for Singapore’s 60th birthday

Starbucks taps national pride and childhood nostalgia to mark Singapore’s 60th birthday with exclusive merch, games, and local-inspired menus

Martech

Must-have marketing tools for remote teams in 2025

Remote marketing isn’t just a trend—it’s the future. These tools will keep you efficient and secure wherever you work.

Martech

5 startups using AI agents to automate ad ops and boost media efficiency

These startups want to replace ad ops teams with bots and they just raised millions to do it

Martech

Mastercard ditches tech tropes in Southeast Asia to highlight human security moments

Mastercard leans into quiet, human moments in its latest Southeast Asian push

Content Marketing

CHAGEE launches 'Bes-tea' plushies across Southeast Asia

How CHAGEE turned a plushie drop into a cultural campaign for Gen Z connection

Martech

Roblox just made it legal to build with big-name IPs

Roblox just made it legal and easy for creators and brands to build games around blockbuster IPs

Reports

Celebrity ads still work if you do these 3 things right

Human Made Machine’s latest report shows how to avoid the most common pitfalls in celebrity-led marketing

News

Astronomer’s kiss cam scandal goes viral and how the brand flipped a PR crisis into marketing momentum

Astronomer’s CEO scandal became global meme fodder and here’s how the brand responded with bold PR tactics

Reports

Inside APAC's new luxury travel mindset

Marriott’s latest study reveals APAC’s affluent travelers are now prioritizing wellbeing, connection, and nature over extravagance

Content Marketing

Sprite goes hyperlocal to win Gen Z’s summer loyalty in ASEAN

Sprite’s summer takeover blends hyperlocal flavor, real-time data, and youth culture across ASEAN

Martech

Synthetic data might be the next big thing in privacy-first advertising

Martech leaders in Asia Pacific are already using synthetic data to train AI, test campaigns, and future-proof analytics

News

Google taps Aunty M to make B2B ads fun again in Southeast Asia

Google Southeast Asia launches its first YouTube creator series to simplify digital ads for entrepreneurs—through comedy.

Martech

Instagram is now searchable on Google Search

Google is indexing Instagram Reels, captions, and bios on search results. This changes how brands approach social

Content Marketing

Samsung taps BTS' RM to turn homes into digital galleries

Samsung picks BTS' RM as ambassador to spotlight art accessibility through tech

Martech

Are we looking at AI-driven layoffs? inside Amazon, Shopify and Klarna's staffing updates

Tech leaders say they’re going “AI-first”—but that may mean fewer humans in the loop

Content Marketing

How plush toys became the surprise heroes of brand marketing

More than merch: brands like Pizza Hut and Milo are turning plushies into long-term customer engagement assets.

News

Xiaohongshu pivots from lifestyle guide to interest-led community

Xiaohongshu refreshes its identity with a campaign that puts personal interests at the core

Martech

What is ‘query fan-out’ in Google’s AI Mode

Google’s new AI Mode uses query fan-out to change how content gets discovered. Learn what that means for your SEO playbook.

Martech

2025 mid-year ad forecast according to WPP and MAGNA

Revised forecast sees slower growth as digital surges, traditional media stalls

Martech

YouTube tightens monetisation rules to clamp down on repetitive content

YouTube updates its monetisation policy to weed out repetitive content—here’s how it could impact creators and brands

Content Marketing

Standard Chartered puts human stories at the heart of wealth marketing

“WealthNOW” blends branded content and business storytelling to win over Asia’s new money elite

Lists

Asia’s go-to content marketing agencies — 2025 edition

Your go-to-market strategy needs the right content partner. See top content marketing agencies in Singapore, Indonesia, Thailand, and beyond.