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How AI marketing tools can help your business grow
Martech

How AI marketing tools can help your business grow

AI has reshaped practically all areas of marketing, from content creation to data analytics. Here are some ways it can help your business grow further.
Dec 20, 2022 4 min read
The impact of emerging technologies on branding and public relations
Public Relations

The impact of emerging technologies on branding and public relations

We can't run from tech, so we'd need to embrace it - yes, even the PR industry. Here are some ways emerging tech is changing the PR landscape.
Dec 16, 2022 4 min read
13 top content writing services to find fantastic writers
Lists

13 top content writing services to find fantastic writers

Most businesses will require writing services at some point of time, so here's a handy guide to understanding the different types available and where to find the right talent.
Dec 15, 2022 14 min read
Measuring and analyzing the success of your content marketing efforts
Content Marketing

Measuring and analyzing the success of your content marketing efforts

Creating campaigns is one part of the digital marketing toolbox, but it's nothing without data. Here are some tips on how to effectively measure and analyze your efforts.
Dec 14, 2022 5 min read
Proofed: an automated proofreading service for businesses
Technology

Proofed: an automated proofreading service for businesses

Simple grammatical mistakes may cost your business millions - but this company is not going to let that happen. We talk to Kiran of Proofed to learn more.
Dec 13, 2022 3 min read
Brands on ContentGrow are seeking tech business journalists in various markets
Jobs

Brands on ContentGrow are seeking tech business journalists in various markets

Selected candidates will put together long-form stories (700 - 2,000 words) on topics related to disruptive business trends.
Dec 13, 2022 2 min read
23 websites and tips to help you hire the right writer
Tools

23 websites and tips to help you hire the right writer

It's essential you get the right writer for your business. This guide has tips on what to consider before hiring one, as well as where to find them.
Dec 12, 2022 21 min read
Cyberattacks are increasing - Is your martech stack really secure?
Martech

Cyberattacks are increasing - Is your martech stack really secure?

Cyberattacks are on the rise - and your martech stack is vulnerable, too. Here are some strategies to reduce cybersecurity risks in your martech stack.
Dec 8, 2022 5 min read
What is crowd culture?
Media

What is crowd culture?

How do brands keep up with changing consumer attitudes and group beliefs and reach their target audience? It starts with understanding what crowd culture is.
Dec 7, 2022 4 min read
Omdia: TikTok to overtake YouTube, Meta in video ad revenue by 2027
Content Marketing

Omdia: TikTok to overtake YouTube, Meta in video ad revenue by 2027

TikTok advertising has been booming despite a slowdown in the US market. Find out how the platform wins consumers' hearts and what makes its ads stand out.
Dec 3, 2022 4 min read
Eight martech tools for customer personalization
Martech

Eight martech tools for customer personalization

Personalization tools offer customers an experience like never before. Here are some to help with your business' personalization strategy.
Dec 2, 2022 7 min read
Copywriter vs content writer: 4 key differences
Content Marketing

Copywriter vs content writer: 4 key differences

We know, it can be hard to tell the difference between copywriters and content writers in this digital age, but there are key differences you should be aware of. Here are four.
Nov 25, 2022 4 min read
A beginner’s guide to building relationships with journalists
Public Relations

A beginner’s guide to building relationships with journalists

Good relationships with journalists benefit your brand's image. PR expert from Seedstars Michaela Villaroman shares proven strategies for success.
Nov 23, 2022 4 min read
Gen Z and Millennials outspending baby boomers, trust social media more
News

Gen Z and Millennials outspending baby boomers, trust social media more

Gen Z and Millennials are the economy's future - and right now, they're more willing to spend despite rising inflation rates.
Nov 21, 2022 5 min read
BackScoop: SEA's first GenZ-built startup newsletter
News

BackScoop: SEA's first GenZ-built startup newsletter

This Manila-based content and community platform is currently the talk of the town due to its authentic and youthful content covering everything tech industry in SEA.
Nov 18, 2022 5 min read
10 social media management tools for businesses of all sizes
Tools

10 social media management tools for businesses of all sizes

Social media is an essential tool for any business, but managing it is another thing altogether. Here are some management platforms to help you save time and money.
Nov 17, 2022 7 min read
Consumer purchase intent found to be higher for socially conscious brands
Reports

Consumer purchase intent found to be higher for socially conscious brands

If you are looking to drive interactions and sales through your marketing funnel, consider being more socially conscious. Here’s why.
Nov 17, 2022 4 min read
Three tech media monitoring tools for businesses
Martech

Three tech media monitoring tools for businesses

Gone are the days of manually scouring the web for mentions of your brand. Here are our picks of media monitoring software to help streamline your PR tasks.
Nov 14, 2022 3 min read
What's predictive analytics in marketing going to be like in 2023?
Martech

What's predictive analytics in marketing going to be like in 2023?

It's often thought that one of the most important applications of AI is its use in predictive analytics. But is this the case?
Nov 11, 2022 4 min read
The ultimate media monitoring service guide for global PR teams (with 13 examples!)
Public Relations

The ultimate media monitoring service guide for global PR teams (with 13 examples!)

PR teams can save time on important but time-consuming tasks by outsourcing media monitoring. Here's our list of 13 services to choose from.
Nov 10, 2022 13 min read
Elon drama aside, marketers can still learn from pros on Twitter
Content Marketing

Elon drama aside, marketers can still learn from pros on Twitter

Twitter may have entered a new era of chaos, but it's still a treasure trove of marketing insights from top personalities in the industry. Here are five to follow.
Nov 9, 2022 4 min read
EU targets tech giants, wants broader rules on companies' market power
News

EU targets tech giants, wants broader rules on companies' market power

EU antitrust laws have been criticized in recent years for being inadequate, especially in relation to U.S. tech giants' merger deals and market power.
Nov 8, 2022 3 min read
Building consumer trust with ethical marketing strategies
Content Marketing

Building consumer trust with ethical marketing strategies

Ethical marketing builds trust and loyalty. From protecting consumers' data to helping communities, here are some strategies that have worked for brands.
Nov 5, 2022 6 min read
Seasoned for greatness: Kenneth Goh’s journey into the world of freelance culinary writing
Freelancing

Seasoned for greatness: Kenneth Goh’s journey into the world of freelance culinary writing

Singapore-based lifestyle journalist and editor Kenneth Goh shares his experiences as a freelancer in the brilliantly colorful landscapes of food and lifestyle writing.
Nov 3, 2022 5 min read
11 great press release examples (plus tips!)
Guides

11 great press release examples (plus tips!)

Press releases are an important tool to help companies communicate information to the public. Here's our beginner-friendly guide as well as 11 examples.
Nov 2, 2022 12 min read
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