Singletrack acquires Mediasterling to expand AI-driven client engagement in capital markets
Singletrack’s acquisition of Mediasterling brings unified AI-powered client engagement and content creation to financial services.
Singletrack, a UK- and US-based provider of AI-first client engagement tools for capital markets, has acquired Mediasterling, a specialist in content creation and distribution for investment research and professional services. The move brings together Singletrack’s AI-powered engagement platform with Mediasterling’s expertise in research authoring, aiming to streamline workflows and deliver more integrated advisory services for financial institutions.
The acquisition builds on a partnership between the two firms that began in 2012. With this deal, Singletrack is positioning itself to address rising demand for seamless, data-driven solutions across sales, trading, research, and corporate access in the financial sector.
Short on time?
Here’s a quick look at what’s inside:
- Who are Singletrack and Mediasterling, and why does this deal matter?
- How the combined platform supports capital markets teams
- What marketers and client teams can do with Singletrack
- Key shifts for financial services martech
Who are Singletrack and Mediasterling, and why does this deal matter?
Singletrack is known for its AI-first CRM and analytics platform, designed specifically for capital markets. The company helps investment banks, brokers, and research providers optimize client engagement, research distribution, and sales operations. Mediasterling, meanwhile, brings over 25 years of experience in content creation and branded research solutions, primarily via Microsoft platforms.
By acquiring Mediasterling, Singletrack aims to offer a more comprehensive suite of tools for client engagement, research authoring, and personalized content delivery. The deal is effective immediately, with both companies committed to a smooth transition for existing clients.
Valery Moniaga
How the combined platform supports capital markets teams
The integration of Singletrack and Mediasterling is designed to address several industry pain points:
- Unified workflows: Eliminate fragmented processes by combining client engagement, research creation, and distribution in one platform.
- AI-enabled content: Use AI to automate research authoring, personalize delivery, and measure value across client touchpoints.
- Third-party integrations: Connect with other systems to streamline compliance, analytics, and collaboration.
- Scalable service delivery: Support growing research production and expanded coverage of buy-side and corporate clients.
What marketers and client teams can do with Singletrack
For marketers and client-facing teams in financial services, the expanded Singletrack platform offers:
- Personalized research distribution: Deliver tailored insights to clients based on their interests and engagement history.
- Automated engagement tracking: Monitor client interactions and measure the impact of research and advisory services.
- Content monetization: Enable new revenue streams by creating, distributing, and tracking high-value research content.
- Integrated analytics: Access real-time data to inform sales strategies and client outreach.
Key shifts for financial services martech
Singletrack’s acquisition of Mediasterling highlights a broader trend toward integrated, AI-driven solutions in capital markets. As firms face increasing demands for efficiency, compliance, and personalized service, platforms that unify content creation, engagement, and analytics are becoming essential.
With strong backing from Accel-KKR and a focus on innovation, Singletrack is well positioned to help financial institutions adapt to the evolving landscape and deliver measurable value to clients.
