Splio launches AI-first CRM powered by Tinyclues AI and unveils “Ask My CRM”
Discover how Splio’s new AI-powered CRM and “Ask My CRM” agent support predictive, omnichannel marketing for retail brands.
French martech provider Splio has launched its new AI-first CRM platform, integrating predictive capabilities from Tinyclues AI at the core of its offering. The company also introduced “Ask My CRM,” an AI agent designed to act as a marketing copilot, surfacing actionable insights and recommendations directly from each brand’s customer data. This move aims to help brands orchestrate and personalize communications at scale across channels like email, SMS, RCS, and WhatsApp.
Splio’s latest updates reflect the growing demand for AI-driven marketing automation, especially as brands seek to anticipate customer needs and deliver relevant experiences in increasingly fragmented customer journeys. With a focus on predictive analytics and intelligent automation, Splio positions itself as a solution for retail and omnichannel marketers looking to move beyond manual campaign management.
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Here’s a quick look at what’s inside:
- What’s new in Splio’s AI-first CRM and “Ask My CRM”?
- How Splio’s AI-first approach supports marketers
- Competitive context and market trends
- What this means for marketers
What’s new in Splio’s AI-first CRM and “Ask My CRM”?
Splio’s new CRM platform is built around Tinyclues AI, which the company acquired in 2023 to strengthen its predictive marketing capabilities. The integration enables brands to orchestrate and personalize communications across multiple channels, including email, SMS, RCS, and WhatsApp. The predictive engine, originally designed for audience segmentation based on product catalogs, now focuses on individual customer intent to define the most relevant journeys.
Alongside the platform update, Splio introduced “Ask My CRM,” an AI agent that acts as an intelligent marketing copilot. This tool connects directly to a brand’s customer data, making it easier for marketing teams to access insights, diagnose performance drops, identify new campaign opportunities, and generate ready-to-use deliverables such as reports and action plans. The goal is to help marketers move from manual, rule-based personalization to anticipatory, data-driven engagement.
How Splio’s AI-first approach supports marketers
For marketers, Splio’s AI-first CRM and “Ask My CRM” agent offer several practical benefits:
- Predictive personalization: The platform anticipates customer behaviors and tailors communications accordingly, helping brands stay relevant as channels and touchpoints multiply.
- Automated insights: “Ask My CRM” surfaces actionable recommendations, diagnoses campaign performance, and generates reports, reducing the manual effort required for analysis.
- Omnichannel orchestration: Marketers can manage campaigns across email, SMS, RCS, and WhatsApp from a single platform, with AI optimizing timing and content for each customer.
- Retail focus: Splio’s solutions are designed for brands in the retail sector and omnichannel environments, where customer journeys are complex and personalization is critical.
Notably, approximately 30% of Splio’s revenue now comes from its AI-powered solutions, and brands such as Air France, Fnac Darty, SNCF Connect, Samsung, and ETAM are among its notable customers.
Valery Moniaga
Competitive context and market trends
The AI-powered CRM and marketing automation sector is highly competitive, with established players like Salesforce, HubSpot, Iterable, and Blueshift also offering predictive analytics and omnichannel campaign management. Splio’s focus on predictive AI and its integration of Tinyclues technology align with broader trends in marketing workflow automation and the shift toward AI-driven customer engagement.
As commerce increasingly relies on AI agents and automated systems, the ability to anticipate customer needs and deliver contextualized interactions is becoming a baseline expectation for brands. Splio’s move reflects this industry direction, aiming to provide marketers with tools that go beyond traditional rule-based automation.
What this means for marketers
For marketers, Splio’s AI-first CRM and “Ask My CRM” agent represent incremental but meaningful advances in marketing automation. The platform’s predictive capabilities and AI-driven insights can help teams:
- Reduce manual workload by automating analysis and campaign optimization
- Deliver more relevant, timely communications across multiple channels
- Gain deeper visibility into customer behavior and campaign performance
- Stay competitive in a landscape where personalization and automation are increasingly standard
While Splio is not the only player in this space, its focus on predictive AI and retail-centric solutions makes it a notable option for brands seeking to modernize their CRM and marketing automation strategies.
