Content Marketing Report: 50% of brands outsource content, but quality remains a sticking point Semrush reveals how companies choose content providers, measure quality and results, and the trickiest challenges of working with freelancers.
Content Marketing How to utilize stock photos without getting sued Images are a key part of marketing. In this guide, let's understand stock photos better and how you can use them without getting ensnared.
Spotlight Foundation CEO Ross Simmonds on treating content as investments Foundation CEO Ross Simmonds suggests building a content portfolio the same way you would construct an investment portfolio.
Content Marketing Thought leadership marketing: definition, strategy, and examples Smart marketers should not underestimate the power of this strategy. Here are some thought leadership insights to get your ideas flowing.
Content Marketing 6 creative ways to use stickers for your business With stickers, you can increase your brand and product exposure to your online and offline platforms. Here are seven ways to use stickers for business purposes.
Case Studies B2B marketing success stories: 29 examples of powerful content Explore the best B2B content marketing examples that drive leads and brand growth. Proven B2B strategies and content writing examples to inspire your campaigns.
Spotlight WE! Interactive's Matthew Lim gives free consulting to struggling brands during the pandemic With companies collapsing during the outbreak, Singapore-based marcomms agency WE! Interactive aims to give back to the ecosystem.
Spotlight ProductLead CEO Mihai Bocai shares how putting customers first is essential for long-term growth The executive shares how his digital marketing platform got its first generation of paying customers.
Spotlight Circles.Life’s marketing head shares viral campaign recipes No-contract telco Circles.Life has become famous for its publicity stunts in APAC. Head of marketing Delbert Ty shares his viral formula.
Content Marketing How to boost sales with explainer videos Explainer videos have proven to work wonders for sales purposes. Here are a few tips to get you primed.
Reports Report: The State of APAC’s Freelance Writer Economy 2021 The report provides benchmarks and intel for content teams in Asia Pacific seeking to recruit freelance writers and journalists for contractual work.
Content Marketing Giveaway: ContentGrow offers free thought leadership article to Hong Kong’s marketers APAC’s top freelance content talent network is running a limited giveaway for brands in Hong Kong in need of thought leadership marketing support.
Content Marketing Giveaway: ContentGrow offers free press release to brands in Hong Kong APAC’s top freelance content talent network and workflow app is running a limited giveaway for brands in Hong Kong in need of PR support.
Content Marketing ContentGrow offers free content to tech marketers in Singapore The freelance talent network and workflow app for content teams is running a limited giveaway for marketers and PR pros in Singapore's tech and VC space.
Content Marketing 7 recommended marketing books to read in 2021 Credible resources and past experiences always make for great learning materials. Check out the following marketing books to gain new ideas and lessons.
Content Marketing Report: Strong growth in media intelligence spend Annual spend on media intelligence tools for PR pros grew by 7.5% to surpass US$4.8 billion, says Burton-Taylor International Consulting.
Reports Report: digital messaging is key in B2C marketing Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.
Content Marketing 11 effective lead magnet ideas to grow your email list (with examples) Digital marketers can attract potential customers to their brands by using lead magnets. Here are 11 lead magnet ideas worth exploring.
Reports 5 marketing insights from Google’s Year in Search APAC 2020 Report Google’s Year in Search 2020 report shares unique insights that are based on billions of consumer queries throughout Asia Pacific.
Acquisitions Featured Unsplash is getting acquired by Getty Images Unsplash announced that it will continue to operate as a standalone brand under the ownership of Getty Images.
Reports Airtable report: martech is both problem and solution for US marketers A recent survey by spreadsheet app Airtable reveals the amount of manual work done by senior marketers is around 13 hours per week.
Content Marketing Hiring a copywriter for website content: essential tips and costs Discover how to hire the perfect copywriter for your website content. Learn what to look for, costs involved, and whether to go in-house or freelance.
Case Studies 3 smart video marketing ideas for global teams (with examples) Video is arguably the best content format to convey emotional storytelling. Here are several video marketing ideas that content teams may want to consider.
Case Studies How consulting giant Capgemini used simple storytelling to reach millions Capgemini made the right choice. Rather than sponsoring a professional golfer, the firm doubled down on storytelling.
Tools Email marketing software: 3 apps to optimize your business The right kind of email marketing software can help brand marketers optimize their sales funnels. Here are three recommended apps to get you started.
