Reports GEO, AEO, AISO? Here’s the new lingo marketers need to know according to Fractl survey From SEO to GEO, here’s how marketers are redefining visibility in the AI search era
Martech Mobile game UA: ad trends, creative formats, and Meta’s continuing grip South America leads, playable ads grow, and Meta still wins. What mobile marketers must know
Reports Why Southeast Asia's e-commerce future hinges on trust and authenticity Lazada and Cube reveal how trust-first platforms are rewriting e-commerce playbooks
Reports Up to 3M UK jobs could vanish due to AI according to a NEFR report NFER report warns of job displacement in low-skilled roles by 2035. Here’s how marketers and employers should respond
Reports AI risks to authors rise, according to new UK novelist survey Over half of UK novelists believe AI could replace them. Here is what marketers should pay attention to.
Reports X isn’t dead yet. Pew’s latest data shows Meta’s Threads has a long way to go Despite Meta’s best efforts, X remains dominant in its niche. Here’s what the numbers say
Reports Wikipedia’s AI writing detector is a must-read for marketers As AI-generated text floods the web, Wikipedia's editors offer the smartest framework for detection
Reports How social media content really drives trust and sales for small businesses Signs.com survey reveals where discovery, trust, and conversion actually happen on social
Reports Education benefits are underused and here’s what’s holding employees back A new survey shows that most workers want to keep learning—but many feel unsupported
Reports Adobe Express reveals the best time to post on Facebook Based on billions of posts, Adobe Express identifies the hours and days that drive peak Facebook engagement
Reports AI is raising the bar, but trust still closes the deal Dentsu’s latest Superpowers Index reveals that ‘ease’ is the new differentiator, but trust still rules in B2B buying
Reports How brands hijacked Wicked’s spotlight with pink and green perfection The Land of Oz got a brand makeover. Here’s what marketers can learn from the Wicked wave
Reports Executives bet big on AI, but most companies aren’t ready for the disruption Accenture’s latest Pulse of Change report reveals a widening gap between leadership optimism and organizational readiness
Reports AI search diverges from Google and marketers can’t ignore it New research shows major differences between LLMs and Google search results
Reports Agentic AI is no longer theory according to McKinsey study Agentic AI is moving beyond hype with real impact in marketing and sales.
Martech Instagram is now an SEO tool according to Adobe Express study Google now indexes Instagram content. Here’s how marketers are rewriting posts and shifting budgets
Reports Ad spend hits new high but digital gains at TV's expense Guideline SMI reports mixed results as digital video and audio thrive, while TV and print lag
Reports Why Generation Alpha matters to marketers now Born between 2010 and 2024, Generation Alpha is already influencing culture and consumption
Martech AI for contracts is booming, but are businesses ready for the risks? AI is speeding up contract work for marketers and business teams, but legal doubts are growing
Reports Americans want real personalization, and they’re paying for it New data shows consumers want personalization rooted in real faces, not just names
Reports LinkedIn is Gen Z’s new career lifeline, and marketers should pay attention New data shows Gen Z is using LinkedIn to land jobs and manage stress. Here’s what this means for brand and employer marketing
Reports Generative AI will break customer trust for a third of brands, Forrester warns Forrester predicts one-third of companies will frustrate customers with bad AI tools
Reports Sport fandom in APAC is changing fast according to We Are Social's report We Are Social’s new report reveals four cultural shifts transforming sport engagement in Asia-Pacific
Reports Why personal branding is now your career strategy, not a side hustle From LinkedIn to burnout, here’s how personal branding is reshaping modern career paths
Martech AI is now the new front door to the internet according to McKinsey study AI summaries now dominate Google results, threatening 50% of brand traffic. Here’s what to do next
