Reports AI and urgency are reshaping APAC’s B2B buying process according to Green Hat report Green Hat’s 2025 research reveals why B2B marketers must rethink buyer engagement timing
Reports AI apps hit 1.5B downloads as third-party Android stores open new growth frontiers As APAC mobile trends shift, Mintegral report finds that marketers must rethink their UA strategies for scale and cost
Reports AI isn’t fixing customer experience yet, and marketers are losing loyalty over it A new Qualtrics report shows where brands are missing the mark with AI, personalization, and customer feedback
Reports LinkedIn is Gen Z’s new career lifeline, and marketers should pay attention New data shows Gen Z is using LinkedIn to land jobs and manage stress. Here’s what this means for brand and employer marketing
Reports The agency model is dying and marketers need to adapt fast according to Forrester's 2026 predictions Forrester predicts a fundamental shift in the agency-client relationship driven by AI, consolidation, and creator disruption
Reports Key takeaways from Meltwater's US Digital 2025 report The US is 93% online, 73% social, and fully mobile—here’s what marketers should do about i
Reports Indonesia's digital growth in 2025 according to Meltwater With over 212M internet users and 143M social media identities, Indonesia’s digital landscape keeps shifting. Here’s what marketers need to know
Reports Why luxury marketers should watch Hong Kong and Singapore this Golden Week A new MDRi survey reveals how ultra-rich Chinese travelers are spending during Golden Week 2025
Reports Education benefits are underused and here’s what’s holding employees back A new survey shows that most workers want to keep learning—but many feel unsupported
Reports Why APAC travelers are now booking flights around concerts and sports according to Hilton survey A new Hilton survey shows sports and music fans are shaping APAC’s travel economy
Reports Adobe Express survey reveals global generative AI search trends for mastering prompts A global look at who’s searching for AI prompts, which tools are trending, and what it means for marketers
Reports The best time to post on LinkedIn according to Adobe Express study A new Adobe Express survey shows that Friday posts get the most engagement, even as most marketers stick to Mondays
Martech Shoppers want speed and AI, but most brands still miss the mark New VML data shows 45% of shoppers abandon carts due to poor digital experience. Here’s what marketers should take seriously
Reports Kantar’s 2025 report reveals the media trust gap marketers can’t ignore Kantar’s latest global study reveals a disconnect between consumer preferences and where marketers spend media dollars
Martech GrowthOps warns that social media is losing its soul A new study shows that audiences are tuning out social platforms. Here's how brands can rebuild trust and stay relevant.
Reports Amplitude shares 2026 AI predictions for marketers Amplitude’s AI forecast lays out what will define competitive edge in 2026. Here’s how to prepare.
Reports Gen Z is keeping Black Friday alive according to McKinsey report McKinsey’s new data shows how generational habits are redefining the 2025 holiday shopping season
Martech How Pop Mart turned Labubu into a masterclass in viral branding Labubu’s journey from art toy to billion dollar craze offers marketers fresh lessons on hype, community, and celebrity power.
Reports Cube report reveals the road ahead for Southeast Asia's e-commerce market From hypergrowth to 15% annual gains, here’s what the new “Goldilocks zone” of e-commerce means for marketers
Reports AI-powered localization is the growth strategy most marketers are missing Most brands ignore localization, but AI is turning it into the smartest marketing play for 2026
Reports Why trendjacking burns marketers out and what to do instead Adobe Express surveyed marketers about trend-driven content, and the emotional toll is real
Reports Who’s winning ad attention in APAC? YouGov’s Q2 2025 report breaks it down YouGov’s latest report uncovers the brands with the biggest ad awareness jumps across five APAC markets
Martech Generative AI is becoming a lead engine and loyalty disruptor according to Adobe Express report AI isn’t just optimizing ads anymore. It’s shaping how people shop and why they switch brands.
Lists Why 2025’s summer hits aren’t chart-toppers, but social media rediscoveries Meltwater data shows older tracks are leading the conversation, with total buzz dropping 94% from last year
News Why are internships disappearing in adland? With fewer internships and junior roles, the industry's talent pipeline is under pressure
