Reports AI-first organizations are emerging according to McKinsey's latest research McKinsey’s latest research suggests the next phase of AI adoption will reshape how organizations operate
Reports Gen Z may be “agentmaxxing” according to McKinsey's latest report McKinsey’s latest research suggests younger leaders are more comfortable working alongside AI agents
martech 66% of marketers bet on ChatGPT to control product discovery by 2026 Adobe Express survey finds new platform trust, pay-to-play concerns, and the rise of AI recommendations
Reports Consumers notice AI-generated voices but still trust humans more New Adobe Express research shows growing awareness of synthetic voices in ads
Reports 43% of brands are optimizing for AI-driven product search according to Adobe Express study Adobe Express survey reveals how marketers are preparing for AI-powered product discovery and rising AI budgets.
Reports Trends and data: 50+ new and powerful marketing statistics We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2026 and beyond
Reports Can the creator economy survive the AI content flood? MrBeast’s diversification and ByteDance’s Seedance 2.0 signal a turning point for AI video, creator monetization, and brand strategy.
Reports AI isn’t killing jobs, it’s overloading them Burnout is rising among early AI adopters, and marketers should take note
Reports The rise of optichannel retail VML’s latest data shows that omnichannel isn’t working as intended.
Reports AI’s evolving role in the customer journey according to VML study AI has gone mainstream in ecommerce, but most brands are still playing catch-up on what that actually means for the buyer journey.
Reports TikTok authentic creator content in APAC could drive US$1.2T by 2030 Study shows authenticity is no longer a vibe—it’s a full-funnel growth engine for marketers
Reports Indonesia's digital growth in 2025 according to Meltwater With over 212M internet users and 143M social media identities, Indonesia’s digital landscape keeps shifting. Here’s what marketers need to know
Reports Similarweb’s 2025 AI report discovers that Gen AI traffic converts better than Google Gen AI referrals, app engagement, and answer engine strategies are changing the game for marketers
Reports The rise of microdrama apps Microdrama apps are exploding in popularity, and marketers should pay attention to how they’re monetizing engagement
martech Gaming's golden age of marketing? What the 2026 UA report really says AppsFlyer and Newzoo's latest report reveals rising UA costs, AI-driven creative scale, and genre-specific shifts that marketers must act on
Reports Marketers brace for AI disruption and orchestration gaps in 2026 Mediaocean’s latest report reveals marketers are doubling down on digital video, AI ads, and system unification
Reports What's stopping UK creators from building a brand? Adobe Express survey shows UK business owners struggle to show up confidently with their brand
Reports Kantar’s 2026 trends report reveals what’s next for AI, retail media, and creators Kantar’s new report maps out how AI agents, synthetic data, and creator strategy will reshape marketing in 2026
Reports Netflix retakes #1 in US streaming, but 2025 was a year of losses Netflix is back on top, but Prime Video, Paramount+, and HBO Max all lost ground in 2025
Reports APAC 2026 consumer trends according to Omnicom Media report Omnicom Media APAC’s 2026 report shows co-creation and AI are redefining how consumers shape brand narratives
Reports Microsoft’s Nadella wants AI to be seen as a tool, not the end of human work Microsoft’s ceo pushes back against AI job-loss narratives, urging the industry to see AI as a human productivity enhancer
Reports Patreon report reveals why creators are leaving for fan-first platforms Patreon’s 2025 report reveals why creators are quitting the algorithm—and how brands can build better partnerships through trust and sustainability.
Reports How Reddit is powering brand visibility in the LLM era Reddit is now a top source for AI chat models. Here's how brands can stay visible in the age of large language models
Reports UK media attention is plateauing according to McKinsey study UK media consumption isn’t slowing, but attention is. Here’s how marketers can recalibrate
Reports Creators are skipping the algorithm according to Patreon report As algorithmic platforms plateau, more creators are turning to paid communities and subscriptions. Here’s what that means for brand partnerships.
