Reports AI adoption is high, but marketing execution still falls short according to 2026 Salesforce State of Marketing report Adoption is no longer the problem. Execution is where most marketing teams are falling behind.
Reports AI subscription apps sell fast but struggle to keep users The AI app boom is real, but long-term value is still unclear
Reports What actually drives subscription app revenue in 2026 Data shows what works in subscription apps, yet most teams still do the opposite
Reports Anthropic’s AI labor data shows a hiring shift marketers can’t ignore Anthropic’s latest findings reveal where AI is actually being used at work, and where the risks are still theoretical
Reports The subscription app boom is here, but most apps are losing according to RevenueCat's 2026 report AI is flooding the market with apps, but demand and retention are lagging
Reports Microsoft predicts the “agent boss” era and marketing teams could be first to feel it Instead of using AI tools, professionals may soon supervise AI systems that run campaigns and workflows.
Reports Gen Z and Millennials boost travel spending in 2026 according to Klook's Travel Pulse 2026 report Millennials and Gen Z plan bigger trips in 2026 according to Klook's 2026 report
Influencer Marketing Top influencer marketing platforms across APAC according to AnyMind 2026 report Influencer marketing works differently across Asia, with each market favoring different platforms, creators, and campaign strategies.
Reports APAC influencer marketing in 2026: TikTok leads while nano creators dominate performance New data reveals how short-form video, smaller creators, and social commerce are reshaping influencer marketing across Asia.
Reports The productivity problem inside modern organizations Leaders are realizing that reorganizing teams is not enough to solve productivity challenges
Reports AI-generated music in ads: where consumers accept it and where they push back Adobe Express research reveals how AI-generated music affects brand perception, ethics concerns, and purchase decisions
Reports How social media and AI are impacting mental health conversations in America Survey data reveals how social media, “therapy speak,” and AI chatbots are shaping how Americans talk about and cope with mental health.
Reports AI-first organizations are emerging according to McKinsey's latest research McKinsey’s latest research suggests the next phase of AI adoption will reshape how organizations operate
Reports Gen Z may be “agentmaxxing” according to McKinsey's latest report McKinsey’s latest research suggests younger leaders are more comfortable working alongside AI agents
martech 66% of marketers bet on ChatGPT to control product discovery by 2026 Adobe Express survey finds new platform trust, pay-to-play concerns, and the rise of AI recommendations
Reports Consumers notice AI-generated voices but still trust humans more New Adobe Express research shows growing awareness of synthetic voices in ads
Reports 43% of brands are optimizing for AI-driven product search according to Adobe Express study Adobe Express survey reveals how marketers are preparing for AI-powered product discovery and rising AI budgets.
Reports Trends and data: 50+ new and powerful marketing statistics We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2026 and beyond
Reports Can the creator economy survive the AI content flood? MrBeast’s diversification and ByteDance’s Seedance 2.0 signal a turning point for AI video, creator monetization, and brand strategy.
Reports AI isn’t killing jobs, it’s overloading them Burnout is rising among early AI adopters, and marketers should take note
Reports The rise of optichannel retail VML’s latest data shows that omnichannel isn’t working as intended.
Reports AI’s evolving role in the customer journey according to VML study AI has gone mainstream in ecommerce, but most brands are still playing catch-up on what that actually means for the buyer journey.
Reports TikTok authentic creator content in APAC could drive US$1.2T by 2030 Study shows authenticity is no longer a vibe—it’s a full-funnel growth engine for marketers
Reports Indonesia's digital growth in 2025 according to Meltwater With over 212M internet users and 143M social media identities, Indonesia’s digital landscape keeps shifting. Here’s what marketers need to know
Reports Similarweb’s 2025 AI report discovers that Gen AI traffic converts better than Google Gen AI referrals, app engagement, and answer engine strategies are changing the game for marketers
