Martech How Pop Mart turned Labubu into a masterclass in viral branding Labubu’s journey from art toy to billion dollar craze offers marketers fresh lessons on hype, community, and celebrity power.
Reports Cube report reveals the road ahead for Southeast Asia's e-commerce market From hypergrowth to 15% annual gains, here’s what the new “Goldilocks zone” of e-commerce means for marketers
Reports AI-powered localization is the growth strategy most marketers are missing Most brands ignore localization, but AI is turning it into the smartest marketing play for 2026
Reports Why trendjacking burns marketers out and what to do instead Adobe Express surveyed marketers about trend-driven content, and the emotional toll is real
Reports Who’s winning ad attention in APAC? YouGov’s Q2 2025 report breaks it down YouGov’s latest report uncovers the brands with the biggest ad awareness jumps across five APAC markets
Martech Generative AI is becoming a lead engine and loyalty disruptor according to Adobe Express report AI isn’t just optimizing ads anymore. It’s shaping how people shop and why they switch brands.
Lists Why 2025’s summer hits aren’t chart-toppers, but social media rediscoveries Meltwater data shows older tracks are leading the conversation, with total buzz dropping 94% from last year
News Why are internships disappearing in adland? With fewer internships and junior roles, the industry's talent pipeline is under pressure
Reports Americans are spending big to “AI-proof” their careers New data reveals how AI is fueling job switches, retraining investments, and workplace tension
Reports Gen Z audio marketing playbook according to SiriusXM Media SiriusXM Media unveils its Gen Z strategy across audio platforms, from SoundCloud to Pandora
Reports APAC shoppers are going value-first according to YouGov's report YouGov’s latest APAC grocery report reveals rising shopper sensitivity to price, promos, and digital deals
Content Marketing TikTok’s 2025 insights might hold the key to your next big strategy Quick trends fade, but cultural shifts last. TikTok’s 2025 insights show how marketers can move past fads to build meaningful connections.
News Advertising is leaving Gen Z behind A sharp decline in under-25 ad workers points to AI disruption and a shrinking entry-level market
Reports What’s stopping AI progress? New McKinsey report finds leadership gaps A new McKinsey report finds that employees are ready for AI, but leadership inertia is stalling progress
Reports The rise of solo travel in APAC Scoot’s latest research shows solo travel is booming. Here’s what travel marketers need to know
Reports The Trade Desk wants marketers to stop siloing media The Trade Desk reveals how omnichannel ads perform better neurologically. Here’s what it means for media planners
Reports The best times to post YouTube Shorts for more views, likes, and comments Adobe Express analyzed 24,000 Shorts to uncover the posting windows that drive peak performance
Reports Most marketers are underusing AI and it’s costing them visibility A new survey shows that while marketers are embracing AI, few are using it strategically
Reports AI adoption soars but trust remains the missing piece according to Booking.com's AI study Booking.com surveyed 37,000 people across 33 countries on AI. Here’s what the findings mean for travel marketing.
Reports Gen Z search behavior and trends, revealed by Fractl and SEL report New research shows that Gen Z favors ChatGPT and TikTok over Google. Here’s what that means for brand visibility
Reports AI search is stealing your traffic, even when you rank #1 Ranking #1 isn’t what it used to be. Here’s how AI summaries are changing the SEO game
Reports Twilio report shows why AI alone won't drive loyalty Twilio’s 2025 State of Customer Engagement report reveals why real-time relevance and transparency matter more than AI hype
Reports PR is not dead and AI search engines are proving it Muck Rack’s new findings expose a growing divide between AI search behavior and traditional SEO tactics
Reports Gen Z is asking ChatGPT what to do with their lives A new study shows Gen Z trusts AI with major life decisions. Here's why marketers and education brands should pay attention.
