Reports Why Generation Alpha matters to marketers now Born between 2010 and 2024, Generation Alpha is already influencing culture and consumption
martech AI for contracts is booming, but are businesses ready for the risks? AI is speeding up contract work for marketers and business teams, but legal doubts are growing
Reports Americans want real personalization, and they’re paying for it New data shows consumers want personalization rooted in real faces, not just names
Reports LinkedIn is Gen Z’s new career lifeline, and marketers should pay attention New data shows Gen Z is using LinkedIn to land jobs and manage stress. Here’s what this means for brand and employer marketing
Reports Generative AI will break customer trust for a third of brands, Forrester warns Forrester predicts one-third of companies will frustrate customers with bad AI tools
Reports Sport fandom in APAC is changing fast according to We Are Social's report We Are Social’s new report reveals four cultural shifts transforming sport engagement in Asia-Pacific
Reports Why personal branding is now your career strategy, not a side hustle From LinkedIn to burnout, here’s how personal branding is reshaping modern career paths
martech AI is now the new front door to the internet according to McKinsey study AI summaries now dominate Google results, threatening 50% of brand traffic. Here’s what to do next
Reports How TikTok is reshaping the job hunt for Gen Z and millennials Career advice is trending on TikTok, and it’s not just noise. Learn how it’s impacting recruitment and brand perception.
Reports When is creativity at its peak? Adobe Express’ global study breaks it down Adobe Express’ latest data shows when people feel most creative and how marketers can work smarter around it
Reports Asia-Pacific leads global app growth, and Indonesia is catching up fast New Adjust data reveals surging app growth in Indonesia and across APAC, outpacing global benchmarks
Reports Mintegral's guide to acquiring paying RPG players in Japan and South Korea High CPI, high rewards: how to win over loyal RPG spenders in Asia’s most lucrative markets
Reports AI and urgency are reshaping APAC’s B2B buying process according to Green Hat report Green Hat’s 2025 research reveals why B2B marketers must rethink buyer engagement timing
Reports AI apps hit 1.5B downloads as third-party Android stores open new growth frontiers As APAC mobile trends shift, Mintegral report finds that marketers must rethink their UA strategies for scale and cost
Reports AI isn’t fixing customer experience yet, and marketers are losing loyalty over it A new Qualtrics report shows where brands are missing the mark with AI, personalization, and customer feedback
Reports The agency model is dying and marketers need to adapt fast according to Forrester's 2026 predictions Forrester predicts a fundamental shift in the agency-client relationship driven by AI, consolidation, and creator disruption
Reports Key takeaways from Meltwater's US Digital 2025 report The US is 93% online, 73% social, and fully mobile—here’s what marketers should do about i
Reports Why luxury marketers should watch Hong Kong and Singapore this Golden Week A new MDRi survey reveals how ultra-rich Chinese travelers are spending during Golden Week 2025
Reports Why APAC travelers are now booking flights around concerts and sports according to Hilton survey A new Hilton survey shows sports and music fans are shaping APAC’s travel economy
Reports Adobe Express survey reveals global generative AI search trends for mastering prompts A global look at who’s searching for AI prompts, which tools are trending, and what it means for marketers
Reports The best time to post on LinkedIn according to Adobe Express study A new Adobe Express survey shows that Friday posts get the most engagement, even as most marketers stick to Mondays
martech Shoppers want speed and AI, but most brands still miss the mark New VML data shows 45% of shoppers abandon carts due to poor digital experience. Here’s what marketers should take seriously
Reports Kantar’s 2025 report reveals the media trust gap marketers can’t ignore Kantar’s latest global study reveals a disconnect between consumer preferences and where marketers spend media dollars
martech GrowthOps warns that social media is losing its soul A new study shows that audiences are tuning out social platforms. Here's how brands can rebuild trust and stay relevant.
Reports Amplitude shares 2026 AI predictions for marketers Amplitude’s AI forecast lays out what will define competitive edge in 2026. Here’s how to prepare.
