TikTok fact-checks, Minecraft cinemas, and cold emails that actually work 🚀
This week: TikTok’s new fact-checking feature, Claude’s web browsing, Minecraft cinemas, Shopify SEO tips, and smarter cold emails.
🚨 TikTok wants your help fact-checking, AI’s getting a side-eye from consumers, and marketers are turning Minecraft into movie theaters.
Also: Claude can browse the web now, cold emails are getting smarter (like, 43% open-rate smart), and Shopify's playing the long SEO game.
This week is packed with wild ideas and actually-useful tips—just the way we like it.
👇 Let’s get into it.
🧠 AI & Trust Issues
TikTok’s rolling out ‘Footnotes’
TikTok is testing a Community Notes-style feature that lets users add context to viral videos. Think of it as crowdsourced fact-checking—but with more dance challenges.
→ Here’s what it means for content credibility
Atikah Amalia
AI: cool tech, trust issues
A fresh global survey shows that AI is making brands nervous—think deepfakes, misinformation, and overhyped automation. Bottom line? People love AI tools but hate AI spin.
→ Check out what brands are up against
Patrecia Meliana
🧰 Tools & Tactics
Hormozi’s $250M growth playbook
Alex Hormozi is doing what most marketers won’t: giving away crazy-useful stuff for free and hiring top talent to go big. The result? Nine-figure success.
→ Steal his acquisition strategies
Celi Anindia
43% cold email open rate? Yep.
Sam McKenna’s “Show Me You Know Me” approach is crushing it. Personalized cold emails > spray-and-pray.
Celi Anindia
Hiring your next marketer? Read this first
Before you put out that job post, make sure your hiring strategy is actually set up to find the right marketing brain.
Atikah Amalia
Greg Isenberg’s audience-first playbook
Want product-market fit? Start with audience-community-product. Isenberg’s framework is a must-read for early builders.
Celi Anindia
🌍 Brand Moves & Virtual Worlds
Cinépolis built a Minecraft cinema
To celebrate the new Minecraft movie, Cinépolis made a whole dang virtual cinema. Yes, in Minecraft. Complete with games, puzzles, and merch.
→ Here’s what the future of cinema looks like
Patrecia Meliana
Claude AI can browse the web now
Anthropic’s Claude just leveled up with real-time web access and clickable citations. Ideal for marketers who hate outdated info.
Patrecia Meliana
🔍 SEO & Content That Clicks
Shopify’s SEO game, upgraded
If you’re running a store on Shopify, their new SEO support services are worth checking out. More clicks, less guesswork.
ContentGrip Staff
AI writing tools still need a human touch
Yes, AI can write fast—but it still can’t feel. Use it to get started, but don’t skip the human layer if you want to connect.
ContentGrip Staff
Morning Brew’s content marketing stack
Alex Lieberman shares the tools Morning Brew used to grow into a media powerhouse.
→ Take notes from Morning Brew
Celi Anindia
✨ Refreshed & Ready
We gave these evergreen guides a 2025-worthy polish. Here’s what’s inside:
🔧 Best Practices for AI Marketing Tools
How to actually get results from your AI stack—no fluff, just strategies that scale. → Read the updated guide
Patrecia Meliana
✍️ Top Platforms to Hire Writers in 2025
26 sites to find human (and AI-assisted) writers who actually get your brand.
Enricko Lukman
📊 Top Martech Tools & Companies
Your updated cheat sheet to the best tools and vendors in the game right now.
Enricko Lukman
💌 That’s a wrap
You’re now officially up to speed. See you next week with more spicy insights, smart tools, and marketing ideas worth stealing.
