Today, AI can spin up blog ideas, draft emails, design video scripts, and even craft SEO plans faster than ever before.
But here's the catch: the output is only as good as the prompt you give it.
That's why prompt engineering—yes, crafting better questions—has become a must-have skill for marketers.
This article is part of our newest AI prompt series where we will be sharing various AI prompts for different marketing needs.
This article explores how high-quality prompts can unlock better AI-generated content, and gives you advanced, copy-paste-ready prompts to supercharge your blog posts, social media, emails, SEO projects, and beyond.
This article emphasizes a simple but often overlooked truth: AI doesn’t think—it responds.
A vague or lazy prompt? Expect a generic or low-value output.
But a clear, context-rich prompt? Now you're tapping into AI’s full creative muscle.
✅ Good prompting structures the AI's "thinking"
✅ Sharp prompts = sharper, more tailored results
✅ More context means higher relevance and less cleanup work later
AI prompts for different content types
1. Blog posts
Blog post idea generation
💻
You are a senior content strategist. Suggest 10 unique blog post ideas about [insert topic], targeted at [insert audience persona, e.g., 'early-stage SaaS founders']. Each idea must include a one-line rationale explaining why it's relevant. Ideas should vary across educational, inspirational, and actionable content types. Avoid generic topics; make them fresh, specific, and engaging.
Blog post outline creation
💻
Act as an SEO-focused content editor. Create a detailed blog post outline for '[insert title]'. Include H2 and H3 headings. Under each heading, briefly describe what the paragraph should cover (2-3 bullet points). Target [insert audience]. Optimize for the SEO keyword '[insert keyword]' without keyword stuffing. Ensure logical flow and progressive depth from introduction to conclusion.
Full blog post drafting
💻
Write a full blog post (~[insert word count] words) on [insert topic]. Use a [insert tone: conversational, authoritative, witty, etc.] voice. Structure: engaging introduction, 3–5 key sections with descriptive subheadings, and a strong conclusion with a CTA. Naturally integrate the keyword '[insert keyword]' and related terms. Prioritize clarity, actionable advice, and minimal fluff.
2. Social media content
Social media caption (Instagram, LinkedIn, Twitter)
📱
You are a social media copywriter for [insert brand/company]. Write 3 captions for a post about [insert product/event/topic] targeting [insert audience]. Hook the reader within the first 5 words. Convey one clear value proposition or emotional trigger. End with an engaging CTA (e.g., question, comment invite, tag a friend). Caption 1: Professional tone. Caption 2: Conversational tone. Caption 3: Humorous tone.
Hashtag suggestions
📱
Generate 15 hashtags for a post about [insert topic]. 5 high-competition hashtags. 5 medium-competition hashtags. 5 niche or emerging hashtags. Also, suggest 1 branded hashtag if applicable.
3. Email marketing
Email subject lines
✉️
You're a senior email marketer. Create 7 subject lines for a [insert campaign type: product launch, webinar invite, newsletter] promoting [insert topic/product]. Subject lines must include at least one of these strategies: urgency, curiosity, benefit-focus, personalization. Each subject line should be under 50 characters. Add a short reason (in parentheses) explaining the psychological trigger used.
Email body content
✉️
Draft an email body for a [insert type] campaign to [insert audience]. Start with an emotionally compelling hook (1-2 sentences). Present the main value proposition clearly in 2-3 sentences. Include one social proof element (e.g., stat, testimonial, milestone). End with a single clear CTA linking to [insert link]. Use a [insert tone] tone. Keep total length under 200 words.
4. Video scripts
Short-form video script (TikTok, IG Reels, YouTube Shorts)
📽️
Write a 60-second script for a short-form video promoting [insert product/service/topic]. Hook the viewer in the first 3 seconds (shocking fact, bold question, or vivid scene). Frame a problem quickly, introduce the solution (your product/topic), and end with a strong CTA. Include on-screen text suggestions and a suggested filming style (talking head, B-roll montage, etc.). Keep the language punchy and dynamic.
Long-form YouTube video outline
📽️
Create a structured outline for a 5–8 minute YouTube video about [insert topic]. Sections: Hook, Intro, Key Points (minimum 3), Bonus Tips (if relevant), Summary, CTA. Include timestamp estimates per section. Suggest 1–2 questions to ask viewers to drive engagement (comments/likes).
5. SEO content
SEO meta descriptions
📝
Write 3 meta descriptions (max 155 characters each) for a blog post about [insert topic]. Each must naturally include the keyword '[insert keyword]'. Focus on clear benefits and emotional triggers that encourage clicks. Avoid clickbait but make it intriguing.
SEO keyword ideas
📝
Act as an SEO consultant. Suggest 15 long-tail keywords related to [insert topic]. Categorize into 3 groups: informational, commercial, and transactional intent. Indicate monthly search volume (estimated) and competition level (low, medium, high) if possible.
More context = better AI outputs. Always add small hints about tone, audience, brand style, or examples you like.
Use examples or 'sounds like X' hints. (e.g., "Write it like it's from HubSpot" or "make it sound like Apple marketing.")
Use bullet-points for multi-part instructions. This will make the prompts more structured and make it easier for AI to understand it.
How to write prompts that actually work
To consistently extract gold from AI tools, use this prompt formula:
🧠 The 5-part formula
Role/Persona: Assign the AI a role (e.g., “Senior B2B Copywriter”).
Task/Goal: Define the main objective clearly.
Context/Background: Provide setting, assumptions, audience.
Constraints/Rules: Specify tone, structure, or length.
Output Style/Example (Optional): Offer a sample format or inspiration.
✍️ Example in action
You are a senior blog editor at a B2B SaaS company. Your task is to create a detailed blog outline for "How AI Transforms Customer Support" targeting mid-level marketing managers at startups. Structure with H2/H3s, use an engaging, professional tone. Focus on actionable advice.
This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.Book a discovery call to learn more.
Patrecia Meliana
Atikah Amalia
Patrecia Meliana
