Content Marketing CHARM launches Kartini Day campaign to inspire Gen Z confidence The brand’s new campaign aims to blend self-expression with product innovation — and it’s targeting Gen Z’s empowerment mindset.
Martech Top 11 AI marketing tools for email marketing: reviews and comparisons Learn about the top 11 AI tools for email marketing. Compare features, pricing, and user reviews to find the perfect solution for your business.
Martech Inside Gen Z's podcast obsession: key stats and marketing takeaways New Edison Research reveals how Gen Z discovers, binges, and acts on podcast content.
Content Marketing Jargon could be costing your brand millions: new study warns marketers Kickresume’s research shows that corporate jargon hurts communication and costs companies millions. Here’s what marketers need to know
Martech Inside Indonesia’s US$22 billion social commerce future: live shopping, influencer trust, and TikTok Shop With social commerce dominating in Indonesia, brands need a fresh playbook to stay competitive.
Tools 15 best martech tools and martech companies in 2025 for global marketing teams We’ve rounded up a list of the best martech tools and martech companies that may help to upgrade your current marketing team’s stack. From CRM to content creation and AI tools, find the right solutions for your team.
Martech Claude now browses the web: here’s what that means for B2B marketers Anthropic just gave Claude real-time web access. Here's how it stacks up against ChatGPT and what marketers should expect next.
Martech Cinépolis launches Minecraft cinema experience to woo Gen Z moviegoers Indonesia’s Cinépolis is using Minecraft to turn its cinema brand into a playable adventure.
Tools 26 websites and tips to help you hire the right writer Explore 26 websites to hire blog writers, copywriters, or SEO content pros who use AI wisely. Learn how to find the best match for your marketing needs.
Martech AI marketing tools: implementation and best practices Learn how to integrate AI marketing tools into your strategy and discover best practices and avoid common mistakes for optimal results.
Martech When AI fails in public: what brand trust really costs AI glitches are making headlines—and costing brands more than money
News Your weekly Grip: The hottest news in AI, content, and strategy Catch up on the latest in AI, martech, and viral campaigns—all in one smart, snappy weekly recap.
Martech Marketers push back on AI ad platforms: What's driving the shift? Transparency concerns and diminishing returns are pushing brands to rethink their AI ad platform investments.
Martech Anatomy of a perfect prompt: how marketers and content creators can get better AI-generated content Writing better AI prompts from Greg Brockman’s method adapted for brand managers and content creators.
Content Marketing OpenAI makes ChatGPT Plus free for students: what marketers can learn What B2B marketers can learn from OpenAI's strategic move to capture the student demographic.
Martech Claude vs ChatGPT vs Gemini: picking the best AI for marketers Five leading AI models compared for content creation, research, and campaign strategy.
Martech Must-have marketing tools for remote teams in 2025 Remote marketing isn’t just a trend—it’s the future. These tools will keep you efficient and secure wherever you work.
Martech AI goes practical at SXSW 2025: here’s what marketers should take away AI dominated the conversation at SXSW 2025—here’s what it means for your marketing strategy
Martech Trump’s tariffs will raise AI costs—here’s why marketers should care As tariffs hit AI infrastructure, marketers face rising costs and shifting global strategies.
Martech Google’s search dominance is cracking: what marketers should watch As Google’s search market share dips, here’s what marketers need to know about the shifting landscape
Content Marketing Marketing under Trump’s new tariff policies As the world reacts to sweeping U.S. import tariffs, smart brands are adjusting their campaigns, supply chains, and customer comms.
Martech Exploring the impact of AI on marketing careers: threats and opportunities Explore how the rise of artificial intelligence is transforming the landscape of marketing jobs, presenting both challenges and opportunities for professionals.
Martech Gen Z is over it: Tubi's report reveals what’s really driving streaming engagement Tubi's new trend report shows why audiences want fewer subscriptions, better ads, and more relevant content.
Martech AI is hot in Southeast Asia—but most sellers still aren’t using it Most online sellers in Southeast Asia say they understand AI—but only a fraction are using it. Lazada and Kantar's report explores the reason behind this phenomenon.
Content Marketing How Duolingo built the internet’s favorite marketing monster Duolingo’s green mascot is more than a meme—here’s what B2B marketers can learn from its viral strategy.
