Content Marketing Audi’s Formula 1 debut gets a style boost with adidas collaboration Audi F1 taps adidas for performance gear and lifestyle collections, blending sport and fashion for fans and teams alike
Content Marketing How anime became a marketing playground across Southeast Asia Southeast Asia is co-writing anime’s future. Smart marketers are joining the storyboard
News PubMatic sues Google over alleged adtech monopoly The independent adtech firm alleges Google’s monopoly has hurt innovation and market access
Reports Why trendjacking burns marketers out and what to do instead Adobe Express surveyed marketers about trend-driven content, and the emotional toll is real
Content Marketing Tinder’s shrine-style pop-up lets Gen Z date with emotional clarity Tinder taps into Japanese rituals to help Gen Z users reflect, reset, and reenter the dating scene
Martech Gordon Ramsay fronts Burger King UK’s Wagyu drop with a twist Burger King leans on Ramsay’s star power to hype Wagyu launch, but keeps the kitchen to itself
Martech Why celebrity campaigns demand more than just reach Viral campaigns can drive reach, but controversy without preparation can burn your brand. Here’s how to assess risk before partnering with celebrities
News Magnum Ice Cream Company splits from Unilever The world’s biggest ice cream brand is going solo, here’s why it matters for marketers.
Martech Netflix ad inventory goes programmatic with Amazon Ads DSP Amazon Ads will soon let marketers buy Netflix inventory across 11 countries. Here’s what to expect.
Content Marketing Sephora goes all in on inclusive beauty across Asia Sephora puts shade diversity at the center of its APAC push. Here’s what this means for brand authenticity
Reports Who’s winning ad attention in APAC? YouGov’s Q2 2025 report breaks it down YouGov’s latest report uncovers the brands with the biggest ad awareness jumps across five APAC markets
Martech Brian Cox’s Uber Eats ad wins Emmy Uber Eats and Special US win top ad honors. Here’s what made the student-targeted spot stand out
Martech Ray-Ban launches K-pop-infused campaign to connect with Gen Z Ray-Ban.EXE debuts in Seoul with a film and robot to tap into Korean pop culture
Content Marketing How Starbucks turned the Frappuccino into a viral global icon From Britney Spears sightings to ube-inspired spins, here’s how Starbucks keeps the Frappuccino relevant
Content Marketing Nike revives ‘Just do it’ with a bold new question for Gen Z Nike’s latest brand push reframes its iconic slogan to resonate with today’s young athletes
Martech The future of AI in marketing 2025: trends, tools and strategies Discover AI marketing's future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.
Martech Bose launches brand anthem to reframe sound as essential, not optional Bose bets on music’s emotional power with its first brand anthem. Marketers, take note.
Martech Generative AI is becoming a lead engine and loyalty disruptor according to Adobe Express report AI isn’t just optimizing ads anymore. It’s shaping how people shop and why they switch brands.
Content Marketing How Love Island USA turned summer 2025 into a brand engagement bonanza Brands got creative with Love Island USA. Here’s what worked, what went viral, and what marketers can copy
Martech Roblox launches ‘Moments’ to bring short-form video into gameplay Roblox rolls out a native short-form content tool for game discovery, brand integration, and creator monetization
News Warner Bros. sues Midjourney over AI-generated superheroes and cartoon icons Warner Bros. joins Disney and NBCU in challenging AI’s use of iconic characters. Here’s why marketers should care.
Lists Why 2025’s summer hits aren’t chart-toppers, but social media rediscoveries Meltwater data shows older tracks are leading the conversation, with total buzz dropping 94% from last year
News Canva wants marketers to slay content fatigue with fantasy Canva’s new brand campaign urges marketers to fight boring content with imagination and its AI-powered tools
Content Marketing Zendaya and On launch campaign celebrating identity through movement Zendaya and On launch “Be every you,” a campaign that reframes movement as a form of identity
News Why are internships disappearing in adland? With fewer internships and junior roles, the industry's talent pipeline is under pressure
