News Benedict Cumberbatch turns Amazon reviews into holiday drama Amazon brings back review-inspired theatre, tapping into celebrity power for its festive push
Martech Top 14 AI marketing tools for photo and video editing: a comprehensive review Explore the top AI-powered tools that simplify photo and video editing, making professional content creation accessible to all.
Reports AI search diverges from Google and marketers can’t ignore it New research shows major differences between LLMs and Google search results
News Audi’s Formula 1 debut isn’t just racing, it's a global brand reboot The German automaker is using Formula 1 as a testbed for its next-gen identity and marketing strategy
News Disney’s Taika Waititi Christmas short turns doodles into holiday magic Disney ramps up festive engagement with Taika Waititi’s “Best Christmas Ever” and a live billboard activation in New York
Reports Agentic AI is no longer theory according to McKinsey study Agentic AI is moving beyond hype with real impact in marketing and sales.
News Inside adidas’ wild new promo film for FIFA World Cup 2026 jerseys A short film starring Messi, Rodman, and Yamal kicks off adidas’ 2026 World Cup push
News Coca-Cola steps into streetwear with Converse collab Coca-Cola taps fashion and youth culture in its latest limited-edition partnership
Martech Instagram is now an SEO tool according to Adobe Express study Google now indexes Instagram content. Here’s how marketers are rewriting posts and shifting budgets
News OpenAI clashes with NYT over user data in AI copyright battle OpenAI pushes back on court order to hand over 20M ChatGPT convos, citing privacy risks
News MPA calls out Meta over PG-13 labels on Instagram teen controls Meta’s teen safety update hits a legal snag as the Motion Picture Association objects to the use of its film rating
Reports Ad spend hits new high but digital gains at TV's expense Guideline SMI reports mixed results as digital video and audio thrive, while TV and print lag
News Netflix taps the cassette for one last Stranger Things rewatch Netflix revives retro audio to engage fans ahead of Stranger Things’ final season
News Sony brings the drama back to gaming in new global PS5 campaign Sony’s latest brand work focuses on the emotional highs of gaming, not hardware specs
Guides How to get indexed by ChatGPT search Want your content to be seen on ChatGPT search? Here’s how to get indexed and stay ahead on this fast-growing AI platform.
Reports Why Generation Alpha matters to marketers now Born between 2010 and 2024, Generation Alpha is already influencing culture and consumption
News Perplexity goes pop culture with Lewis Hamilton and Eric André Perplexity enlists Hamilton and André in a comedy short. Here's what it means for brand-led AI storytelling
News Sephora taps Mariah Carey for holiday magic but not everyone’s buying it Sephora’s latest holiday campaign leans into cultural nostalgia with Mariah Carey, but critics are questioning the message
News Reuters uses AI to call out misinformation in new global campaign Reuters’ latest campaign uses AI to highlight its stance on factual, agenda-free reporting
News Hunter Schafer stars in Gentle Monster’s horror ad Gentle Monster turns its Fall 2025 launch into a horror spectacle. Here's how the brand hacked Halloween to go viral
News Coca-Cola’s AI holiday ad sparks backlash again Coca-Cola’s new AI Christmas ad draws heat for visual flaws and nostalgia loss. Marketers should take notes
Martech AI for contracts is booming, but are businesses ready for the risks? AI is speeding up contract work for marketers and business teams, but legal doubts are growing
News PepsiCo gets a bold new look after 25 years, but it's more than a design update PepsiCo’s corporate refresh connects the dots between consumer trust and brand equity
News Meta revives Facebook's emotional edge to woo Gen Z back Meta launches its first Facebook brand campaign in four years to reconnect with younger audiences
Reports Americans want real personalization, and they’re paying for it New data shows consumers want personalization rooted in real faces, not just names
