news Sprite launches ‘It’s That Fresh’ to double down on Gen Z and street culture The beverage giant unifies its global identity across music, food, and culture to stay relevant with younger audiences
Reports SEO is shifting to Answer Engine Optimization (AEO) Search is shifting from ranking pages to generating answers, forcing marketers to rethink visibility.
Lists Gen Z marketing campaigns: 20 brand examples marketers should study A breakdown of global and Asian Gen Z marketing campaigns across TikTok, K-pop, and culture-led strategies
news Sam Altman’s coder tribute sparks backlash and memes The AI narrative gap is widening, marketers should pay attention
martech Agentic marketing is becoming the new operating model according to Salesforce report Marketing is moving from manual execution to AI-driven systems that operate in real time.
news Pinterest’s CEO wants social media banned for users under 16 A growing global push to restrict teen access is forcing marketers to rethink youth engagement strategies
news Meta’s rogue AI agent incident shows why autonomous systems still need guardrails Meta’s internal breach reveals why agentic AI still needs human oversight
Lists 12 AI-powered marketing campaigns that show the reality behind the hype These campaigns reveal how AI is reshaping creative strategy, not just execution
news Levi’s doubles down on music-led marketing with global ROSÉ partnership Why the denim brand is leaning into cultural icons to grow its women’s business
martech Picsart launches AI agent marketplace for creators and marketers A shift from design tools to autonomous creative workflows that execute, not just assist
Reports AI adoption is high, but marketing execution still falls short according to 2026 Salesforce State of Marketing report Adoption is no longer the problem. Execution is where most marketing teams are falling behind.
martech Shopify bets big on agentic AI to transform online shopping Shopify is building for a future where AI agents drive e-commerce.
Reports AI subscription apps sell fast but struggle to keep users The AI app boom is real, but long-term value is still unclear
Lists 12 best marketing campaigns of all time that marketers can learn from From viral moments to brand movements, what the best campaigns teach modern marketers
martech TikTok Shop is booming globally, but Australia is still waiting TikTok’s commerce engine is scaling fast, but Australia remains a missing piece
news Coca-Cola taps J Balvin and Amber Mark to ignite FIFA World Cup 2026 hype A nostalgic rock classic gets a global remix as Coca-Cola doubles down on music-led fan engagement
Reports What actually drives subscription app revenue in 2026 Data shows what works in subscription apps, yet most teams still do the opposite
news IKEA’s new global campaign taps into the emotional power of coming home What marketers can learn from IKEA’s approach to emotional storytelling
Reports Anthropic’s AI labor data shows a hiring shift marketers can’t ignore Anthropic’s latest findings reveal where AI is actually being used at work, and where the risks are still theoretical
Reports The subscription app boom is here, but most apps are losing according to RevenueCat's 2026 report AI is flooding the market with apps, but demand and retention are lagging
Reports Microsoft predicts the “agent boss” era and marketing teams could be first to feel it Instead of using AI tools, professionals may soon supervise AI systems that run campaigns and workflows.
news ChatGPT uninstalls spike after OpenAI’s defense partnership sparks backlash App analytics data shows a wave of uninstall activity and shifting downloads as users respond to OpenAI’s U.S. Department of Defense agreement.
martech AI marketing: the complete guide How marketers use AI to automate campaigns, personalize customer experiences, and optimize performance.
Reports Gen Z and Millennials boost travel spending in 2026 according to Klook's Travel Pulse 2026 report Millennials and Gen Z plan bigger trips in 2026 according to Klook's 2026 report
martech The ultimate list of TikTok trends for Gen Z marketing in 2026 Gen Z is rewriting the rules of brand discovery—and TikTok is where it’s happening.
