news Expedia teams up with IShowSpeed to turn Gen Z travel into a livestreamed creator experience Expedia’s creator-led campaign shows how livestream culture is reshaping travel discovery for Gen Z audiences
news X rebuilds Ads Manager with AI as it tries to win advertisers back X wants advertisers back with a rebuilt AI advertising platform
martech AI is bringing retail media closer to the sale, and marketers want more accountability Better shopper data and AI optimization are pushing retail media toward measurable business outcomes
martech 20+ brands thriving with Gen Z in 2026 and what they're doing right Discover 20+ brands that are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.
news Pinterest turns a real wedding into a marketing activation play Pinterest blends trend forecasting with real-world activation to influence consumer behavior
news OpenAI quietly turns ChatGPT free users into an ad-targeting engine OpenAI’s latest move turns free ChatGPT usage into a conversion engine powered by behavioral data
martech How generative AI will reshape advertising and ecommerce strategies From agent-led shopping to interactive ads, marketers face a new playbook
news American Eagle bets again on Sydney Sweeney with “Syd for Short” campaign A Gen Z-focused reset built on calm, confidence, and cultural timing
news How Eu Yan Sang made Mother’s Day cinematic without losing its roots A 146-year-old brand reframes Mother’s Day with cinematic storytelling and smarter content production
news Google and Meta earnings show AI is driving growth, but at very different costs for marketers AI is fueling explosive growth for Google and Meta, but their strategies and risks are diverging fast
Lists The Devil Wears Prada 2 movie release becomes a trendjacking goldmine for global brands From Samsung to Spotify, brands turn nostalgia into full-funnel marketing
Lists Gen Z marketing campaigns: 20+ brand examples marketers should study A breakdown of global and Asian Gen Z marketing campaigns across TikTok, K-pop, and culture-led strategies
news Samsung turns “The Devil Wears Prada 2” into an AI marketing play for Galaxy S26 Ultra Samsung blends film IP, influencer marketing, and AI to showcase Circle to Search in action
news Pacvue launches Amazon-focused AI agent as retail media automation heats up A specialized AI agent aims to simplify Amazon Ads optimization and close the gap between data and execution
Guides What content works in AI search today (and what doesn’t) Search has shifted from clicks to citations, and content strategy needs to follow
news Snapchat brings AI Sponsored Snaps to chat A closer look at Snapchat’s push into AI-powered chat ads and what it signals for marketers
news Gatorade leans into asset reuse with Son Heung-min as brands rethink campaign production Why a no-new-ads strategy signals a shift in sports marketing efficiency
Lists 12 trendjacking campaigns that turned viral moments into marketing wins How brands turn viral moments into shared cultural trends that everyone can participate in
news Amazon adds real-time AI chat to audio shopping with “Join the chat” Amazon turns passive product listening into interactive AI conversations, letting shoppers ask questions and get real-time answers mid-audio
news Apple reframes health data as signal, not noise in new iPhone and Apple Watch campaign Apple’s latest campaign shifts the wellness narrative from advice overload to personal data clarity
news Omnicom and Google launch AI system to critique ads before they go live Learn how Omnicom and Google’s AI creative intelligence system improves ad performance before campaigns go live.
news Airwallex taps football culture with Arsenal and Spike Lee to reframe B2B finance Spike Lee and Arsenal help Airwallex make cross-border finance relatable for modern marketers
Guides What does success look like in AI search? New KPIs marketers need Why rankings no longer define visibility and what marketers should measure instead
news McDonald’s France turns everyday moments into brand storytelling with TBWA\Paris How a simple emoji twist reframes family marketing in a fragmented world
news Marc Jacobs bets on microdrama content with “The Scene” to turn fashion into episodic entertainment A scripted Manhattan chase for a Met Gala invite signals a bigger shift toward episodic branded entertainment
