News WPP launches Open Pro to put AI marketing power directly in clients’ hands With Open Pro, WPP becomes the first global agency group to commercialise its AI stack at scale
News Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys Netflix just signed Mattel and Hasbro as co-licensees for KPop Demon Hunters. Brands should pay attention
Martech 10+ brands thriving with Gen Z: what they're doing right Discover how 10+ brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.
News Amazon Ads doubles down on Australia to prove full-funnel marketing isn’t a myth Amazon Ads is using Australia to show how streaming, shopping, and AI can finally link brand dollars to conversions
News Messi goes platinum with AI and VFX-powered fragrance campaign BCM Media fuses technology and storytelling in Messi Platinum’s high-gloss rollout
News OpenAI unveils Atlas, a new way to build custom GPTs for teams OpenAI's latest launch gives companies a flexible way to deploy GPTs with team controls
Martech Mastering SaaS marketing: strategies for overcoming intangible hurdles Learn strategies to convert customers and enhance your SaaS marketing approach despite the intangible nature of software services.
Martech The fashion industry is flirting with AI but is it ready for the consequences? As AI-generated models enter campaigns, the fashion world confronts tough questions about authenticity, diversity, and ethics
News McCain taps Bollywood magic to launch South Asian-inspired snacks McCain’s latest campaign fuses Bollywood spectacle with frozen food innovation. Here’s what marketers should learn from the cross-cultural play
News Apple’s final collab with Jane Goodall is a masterclass in brand storytelling Apple’s latest global platform is more than just a tribute to Mac. It’s a strategic bet on emotion-led brand marketing
Martech The future of AI in marketing 2026: trends, tools and strategies Discover AI marketing's future in 2026 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.
Reports Asia-Pacific leads global app growth, and Indonesia is catching up fast New Adjust data reveals surging app growth in Indonesia and across APAC, outpacing global benchmarks
News Spotify joins forces with labels to push AI tools for artists Spotify is building AI tools for music, without cutting out the artist. Here's why that matters for brand marketers
News POP LAND makes international debut with pastel pop-up in Singapore POP LAND makes a calculated leap outside China with a limited-edition Singapore experience
Martech Pokémon’s OOH campaign in Singapore shows how nostalgia still sells Pokémon’s latest campaign turns fans into participants and that’s a lesson for every brand
News Singapore’s anti-vape campaign ditches scare tactics for sobering truths A new campaign from MDDI and TBWA\Singapore leans on true stories and cinematic misdirection to expose vaping’s harsh consequences
News How Neopets is using nostalgia and superfans to rebuild its brand Neopets is betting on superfans and strategic loyalty to win back its massive fanbase
Reports Mintegral's guide to acquiring paying RPG players in Japan and South Korea High CPI, high rewards: how to win over loyal RPG spenders in Asia’s most lucrative markets
News monday.com puts AI to work in Singapore with new 360° campaign monday.com brings AI to the frontlines of work in Singapore, using creative OOH and local context to cut through
News Garuda taps Mitsubishi, OT Group for ‘Sky explorer’ marketing universe Garuda’s cross-sector campaign unites airlines, auto, FMCG, and comics into a marketing-first experience
Reports AI and urgency are reshaping APAC’s B2B buying process according to Green Hat report Green Hat’s 2025 research reveals why B2B marketers must rethink buyer engagement timing
Martech Building your martech stack: tips and insights Discover the step-by-step process of building a martech stack that aligns with your business goals.
News Salesforce goes all in on agentic AI with Agentforce 360 Salesforce’s Agentforce 360 introduces a new model of productivity with AI agents at the core. Here’s how marketers and CX leaders should prepare.
News PepsiCo bets big on ‘agentic AI’ by 2026. Should your brand do the same? As PepsiCo declares an AI-first overhaul, top execs at Dell and Accenture say transformation is no longer optional
Reports AI apps hit 1.5B downloads as third-party Android stores open new growth frontiers As APAC mobile trends shift, Mintegral report finds that marketers must rethink their UA strategies for scale and cost
