News Nike turns London City Airport runway into a 5,000-runner night race Nike's After Dark Tour put 5,000 women on London City Airport's runway, turning a 10K into a community-led brand experience.
News Heineken turns streaming into pub discovery with 4 monthly vouchers Heineken's UK Pubscription pilot uses Fire TV browsing and four monthly pub vouchers to move discovery beyond the sofa.
News Oscar Piastri's Pixel ad draws 1.5m views in 24 hours An agency-reported Instagram spike puts Google's third Piastri film in focus, following a fan-designed T-shirt and two earlier campaign chapters.
News McDonald's makes McGriddles a fashion drop with 100 Tobyato jackets Singapore's McGriddles return gets Tobyato apparel and a limited jacket reward, linking breakfast routines with collectible culture.
News KPop Demon Hunters brings giant Derpy and 100-plus items to Kaohsiung A giant Derpy installation, collectible rewards and app offers shaped the KPop Demon Hunters anniversary pop-up at Kaohsiung's Dream Mall.
News Sephora gives Seth Rogen a 'Sethphora' holiday storefront Sephora uses Seth Rogen's gift shopping and a Los Angeles 'Sethphora' storefront to make beauty gifting feel approachable.
News Formula 1 cowboy hats return as Pacsun's Austin sales rise 19% Pacsun's F1 Austin pop-up mixed Western-inspired apparel with race-weekend exclusives and reported 19% higher trackside sales.
News Clarins brings Emma Roberts and Christina Ricci to 200-guest Austin rooftop Clarins gathered 200 guests, including Emma Roberts and Christina Ricci, for an Austin rooftop event spotlighting Double Serum Eye.
News Call of Duty turns an 87-foot dome into Monster Energy's fan arena A giant Los Angeles dome, creator matches and can-code rewards show how Monster Energy connected a game launch with fans.
News Firefox brings 11 internet meme icons back for its browser campaign Mozilla's new browser ads reunite early viral faces and connect their old jokes to current concerns about tracking and unwanted AI.
News Anua brings KPop Demon Hunters into Olive Young's Seoul beauty house Anua brought KPop Demon Hunters to a themed Olive Young pop-up in Seoul, connecting licensed skincare with an in-store fan experience.
News e.l.f. puts an astronaut's hair ahead of her helmet A spacewalk gag extends e.l.f.'s haircare campaign, following its Bigfoot debut with another film directed by Ulf Johansson.
News KPop Demon Hunters turns Yoplait yogurt into a London makeover salon Yoplait brought KPop Demon Hunters hair styling, yogurt tasting and take-home goodies to a one-day London salon.
News Armani Beauty lets Jonathan Bailey talk failure in Power of WILL Devon Rodriguez interviews Jonathan Bailey, J Balvin and other public figures for Armani Beauty's Power of WILL fragrance series.
News M&M’S turns Rylan’s cinema prank into a 2,000-ticket Halloween push Rylan surprises UK moviegoers for M&M’S Scream Time, with 500 four-ticket prize packages linking the prank to group Halloween outings.
News Target turns D'Arcy Carden into Chief Giftologist for the holidays Target casts D'Arcy Carden as Chief Giftologist in a nine-film holiday campaign combining comedy, creator content and gift guides.
News Nike and Corteiz make a 2:18 sneaker film about making ads A Shox R419 film mixes British football, television and art cameos with two young narrators who keep pushing sneaker-ad ideas further.
News Samsung Malaysia uses Team Galaxy creators to answer Fold8 doubts Samsung Malaysia uses Team Galaxy creators to demonstrate Fold8 screens, cameras and everyday practicality in a two-part social series.
News Simone Biles brings a personal story to Arcutis' skin campaign Simone Biles shares a skin-health story in Arcutis' awareness campaign, illustrating the care needed in healthcare celebrity marketing.
News Minnesota Timberwolves turn 30 seconds into a Real Loud fan tribute The Timberwolves' Real Loud film puts Minneapolis fans, players and local businesses at the heart of a new team identity.
News Samsung turns 8 years of foldable doubts into creator Re-Reviews Karl Conrad, Unbox Therapy and Linus Media revisit old Galaxy Fold takes as Samsung reframes what a phone review can show.
News Simone Biles brings signature moves to SodaStream's $199.99 Fountain SodaStream ties Simone Biles's individual style to a customizable drink maker, with a campaign spanning video, social, retail and TV.
News Lionel Messi brings ChatGPT chess to 517 million Instagram followers Messi's chess lesson turns ChatGPT into a celebrity product demo, while a misplaced chessboard highlights the need for accuracy.
News Banana Republic turns a 5-part TikTok sitcom into a fashion showcase A five-part workplace comedy puts Banana Republic's travel heritage and fashion at the center of a recurring TikTok story.
News Anua brings KPop Demon Hunters skincare truck to LA Ulta stores Anua's October 23-24 LA truck event brings skincare samples, refreshments and collectible moments to two Ulta Beauty locations.
