News Reddit’s “People are the best” campaign bets on human internet energy Reddit’s new brand campaign leans into authenticity across beauty, TV, and soccer communities, as it expands retail ads with a global Shopify integration.
News Velo and McLaren bring back “Live Your Fandom” with a global fan contest Velo and McLaren relaunch “Live Your Fandom,” pairing fan experiences with a global contest as access becomes the core currency in modern F1 fandom.
News Disney Imagineering is using Adobe Firefly Foundry to speed up theme park design Disney Imagineering will use Adobe Firefly Foundry with custom models to speed concept art and 3D prototyping while keeping IP fidelity.
News Heineken’s OOH “soccer translator” ads target America’s World Cup newbies Heineken uses digital OOH in US host cities to translate soccer terms into familiar sports language, aiming to help newer fans join the conversation.
News Apple China uses comedy to make iPhone privacy feel less intimidating Apple China’s new iPhone privacy creative uses Yue Yunpeng and short films to show how App Permissions help users control app access.
News Bero leans on lifestyle brand partners as its nonalcoholic beer grows Bero pairs founder storytelling with Barry’s and Chase partnerships to reach consumers and hospitality buyers as the NA beer category expands.
News Nestlé MILO Vietnam turns a barcode into a Father’s Day love letter MILO Vietnam’s “Ba Codes of Love” uses pack design, stop-motion craft, and a digital platform to spotlight fathers in family-centric
News Google Pixel’s football campaign spotlights AI camera features Google Pixel’s football campaign uses localized films and cutdowns to tie tournament fandom to AI-powered camera capture in key markets.
News KitKat’s ‘KitKat Heist’ reframes crisis PR as a participatory campaign KitKat’s tracker-driven “heist” response drew global attention fast. Here’s what its share-of-voice and earned media signals mean for marketers.
News Starbucks pilots a TikTok Creator Network to scale employee content Starbucks will pilot a custom TikTok Creator Network to brief and pay select employee creators, as EGC becomes a key Gen Z discovery path.
News Mike’s Hot Honey leans into soccer and “swicy” culture to sell new use cases Mike’s Hot Honey pairs Chicago Fire FC, CTV, and social commerce to push hot honey beyond pizza and measure behavior change across ordering channels.
News Tango revives “You Know When You’ve Been Tango’d” to reach Gen Z Tango is reusing a legacy tagline as a long-term platform, updating the creative device for faster, social-first viewing while keeping taste central.
News Taco Bell’s L.O.C.O.S. ties World Cup emotions to app rewards and free tacos Taco Bell’s L.O.C.O.S. links World Cup emotions to gamified app rewards and IRL activations, signaling deeper focus on loyalty and digital mix.
News Minions and Monsters collaboration brings a new KFC menu to 21 markets KFC extends Minions & Monsters into stores with banana-led items, blind-bag mini figures, and a 21-market rollout across media and retail.
News Heineken turns Scotland’s fan chant into a “soundwave kilt” design Heineken UK, The Romans, and Siobhan Mackenzie created a one-of-a-kind tartan based on the “We’ll Be Coming” chant tied to Scotland fans.
News John Deere leans into American heritage as it courts younger audiences John Deere links its heritage to innovation, using MLB activations and TikTok creator roles to sustain trust and stay relevant with younger
News HEINZ and Heineken formalize a limited-edition six-pack collaboration The limited-edition pack uses scarcity and occasion fit to spark talkability, without changing either product.
News Spider-Man-themed Scoot flights run through Sept 13 ahead of Brand New Day Scoot runs Spider-Man-themed flights on two aircraft through Sept 13, pairing cabin branding, Changi T1 installs, and on-board gift offers.
News SKIMS taps Will Ferrell’s “The Hawk” character for menswear campaign SKIMS builds a menswear campaign around a Netflix character, using narrative and satire to market essentials ahead of *The Hawk*’s July
News Colgate Optic White Purple rolls out “The Purple café” TikTok K-drama series Colgate Optic White Purple’s “Purple café” runs a six-part TikTok K-drama series across APAC, using influencers and episodic storytelling.
News Marvel and USA TODAY PLAY roll out weekly ‘Spider-Man TODAY’ Infinity Comic USA TODAY PLAY gets an exclusive weekly Spider-Man Infinity Comic plus a 1,000-title Marvel library, signaling a retention-focused content
News KFC Australia debuts “Go Full Chicken” platform with Special KFC Australia launched “Go Full Chicken” with Special, spanning TV, cinema and digital. Here’s how the platform is set up to scale.
News Fisherman’s Friend turns Gen Z labels into collectible pouch merch in Singapore Singapore campaign ties 7-Eleven bundles to WhatsApp redemption and collectible pouches, using local humour to drive sharing and pickup
News Stray Kids’ I.N returns for a second Damiani “Icons” campaign Damiani’s “Icons” campaign returns with I.N and Mariacarla Boscono, leaning on heritage settings and collection-led styling to build continuity.
News AEON Bank brings back Creator collective with a six-month UGC challenge AEON Bank’s Creator collective 2026 adds a UGC challenge and six-month structure, aiming to link fintech features to everyday “Ringgit savvy” habits.
