Technology

Everything finance marketers need to know about Snappy Kraken

Snappy Kraken helps financial advisors launch their own content marketing campaigns for generating and nurturing leads.

Spotlight

How Mighty Networks pulled in 10,000 highly engaged customers

Serial entrepreneur Gina Bianchini, CEO of Mighty Networks, shares a variety of marketing gems as she recounts the journey from zero to 10,000 customers.

Technology

Everything marketing teams need to know about Fetch Rewards

With Fetch Rewards, marketers can implement a loyalty marketing strategy to drive and build repeat purchases.

Technology

Ahead of IPO, here's what marketers should know about Squarespace

Set to go public on the NYSE, Squarespace lets marketers build their own blogs, portfolios, business pages, domains, and ecommerce sites.

Technology

Event marketing platform Banzai: enhance your virtual and in-person events

Banzai International provides comprehensive event marketing solutions that drive engagement and results. Explore its features and how it can benefit your events.

Technology

6 things to know about martech platform 6sense

Learn what 6sense does and how it helps marketers with lead identification, tracking, and data-driven strategies to close more deals.

Technology

6 things to know about social analytics tool Circus Social

Circus Social uses AI and machine learning to help businesses understand their audiences better.

Content Marketing

7 recommended marketing books to read in 2021

Credible resources and past experiences always make for great learning materials. Check out the following marketing books to gain new ideas and lessons.

Technology

6 things to know about ecommerce marketing tool Yotpo

Yotpo helps brands engage customers with reviews and ratings, loyalty programs, SMS marketing, and user-generated content.

Technology

6 things marketers should know about B2B podcast tool Casted

Casted aims to help B2B marketers make the most out of their podcast episodes.

Technology

6 things to know about meeting scheduler startup Chili Piper

Chili Piper’s software aims to help revenue teams schedule calls with prospects more efficiently.

Technology

6 things to know about brand-creator community Mighty Networks

Mighty Networks wants brands and creators to connect and earn money from their communities.

Investments

6 things to know about ContentCal’s US$6.2M funding round

With fresh capital, ContentCal aims to triple its revenue in 2022.

Investments

5 things to know about InfiniGrow’s US$5.25M funding round

Several notable marketing leaders have joined InfiniGrow’s latest funding round.

Acquisitions

Engagement firm Insticator acquires OKO to help publishers thrive

Within six months, the two firms will create a unified platform where publishers can generate revenue, collect user data, and more.

Technology

Filo integrates Zoom to help marketers conduct awesome virtual events

With the partnership, Filo customers can use Zoom’s video conference functions while hosting virtual events.

Acquisitions

Magnite completes SpotX acquisition for US$1.14B, aims to be world’s biggest CTV and video ad platform

Through the acquisition, Magnite announced that it’s now in the process of bringing SpotX’s teams and technology into the fold.

Technology

Interesting martech startups raising capital on Wefunder

Here are a few exciting martech startups that are forgoing traditional fundraising routes and instead opting to crowdfund on Wefunder.

Content Marketing

Report: Strong growth in media intelligence spend

Annual spend on media intelligence tools for PR pros grew by 7.5% to surpass US$4.8 billion, says Burton-Taylor International Consulting.

Technology

Audio-video sharing app Issuer Pixel launches US$2.5M crowdfunding campaign

In the same way that LinkedIn and Facebook differentiate themselves from one another, B2B audio-video sharing app Issuer Pixel aims to be the ‘YouTube for businesses.’

Technology

Voices partners StackAdapt to make audio marketing interesting

Users are now encouraged to hop between Voices and StackAdapt to create and publish audio ads at scale.

Technology

Reputation launches new feature to help teams manage omnichannel chats

Reputation rolled out its eighth feature called Messaging. It aims to help customer support teams manage chats from different platforms under one roof.

Investments

Martech highlight: Copysmith raises US$10M to improve creative content with AI

With $10 million in seed funding, Copysmith helps marketers brainstorm new copy for marketing campaigns.

Technology

Martech highlight: Synthesia raises US$12.5M to help marketers build videos with AI

With US$12M in fresh capital, AI-powered video creation platform Synthesia aims to take marketers into the future.

Reports

Report: digital messaging is key in B2C marketing

Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.