StrawberryFrog welcomes new executive creative director: a look into the future of Movement Thinking™
With a focus on Movement Thinking™, Nick Sonderup's role at StrawberryFrog aims to deepen the firm's connection with cultural and community movements.
New York-based marketing agency StrawberryFrog has announced that Nick Sonderup has joined the company as the executive creative director. Sonderup, with over twenty years in the creative industry, brings a notable track record to StrawberryFrog, a firm recognized for introducing Movement Thinking - the company’s framework for building a brand community - to advertising. This addition aims to bolster the company's creative leadership.
Sonderup's work has received recognition from The Andys to Cannes Lions. Moreover, his efforts at BBDO New York were recognized when one of his campaigns, Childlike Imagination with General Electric, received an Emmy nomination for “Outstanding Commercial” in 2014. This particular nomination was a result of a campaign that effectively communicated the brand's message through a compelling narrative, demonstrating the impact of well-crafted advertising on audience engagement.
Falencia Naoenz
Scott Goodson, StrawberryFrog's founder and CEO, commented on Sonderup's appointment, highlighting his capability to produce work that connects with audiences, aligning with the company's focus on Movement Thinking™ and its identity as a creative force.
Sonderup expressed his excitement about joining StrawberryFrog, emphasizing the alignment between his approach to advertising and the company's movement-centric philosophy.
Leadership strategies in APAC
Similar trends can be observed in the APAC region, where specific brands have made strategic moves by appointing leaders known for their innovative approaches to advertising, mirroring a global trend towards more meaningful and culturally resonant brand communications.
For instance, Publicis Groupe appointed Natalie Lam as its Chief Creative Officer for Asia Pacific, Middle East, and Africa. In this role, Lam leads the creative agenda across the region, focusing on driving impact for clients with a dynamic creative offering. Her background includes notable work on global brands like Nike, Coke, Mercedes, Spotify, and Instagram.
Moreover, VaynerMedia appointed Chan Woei Hern as its head of creative for the APAC region. Chan brings over two decades of experience across various segments of the advertising industry, including creative, media, content, and film. Chan has built and led creative teams for several high-profile clients such as Grab, Nippon Paint, and Maxis Communications, demonstrating his ability to foster innovation and growth within creative teams.
These appointments highlight the industry's shift towards leaders who can blend creativity with strategic insight, mirroring the broader move towards advertising that connects deeply with societal themes and cultural movements.
ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. Sign up to get started or book a discovery call to learn more.
