Spotlight Pion's Will Weeks: Gen Z still loves brands, they're just pickier about paying for them Pion's PION100 U.S. data shows Gen Z still likes brands while budgeting hard. CMO Will Weeks explains what turns affinity into spend.
Spotlight McDonald's France, Swann Richard and Julien Sens: make bedtime reading a performance TBWA Paris creatives Swann Richard and Julien Sens explain how McDonald's France turned bedtime reading into a repeatable parent-training campaign.
Spotlight Picsart's Gevorg Kazaryan: inside Vera, the AI that grades your ad before it goes live Picsart's Gevorg Kazaryan explains how Vera scores ads, turns feedback into edits, and keeps final campaign decisions with marketers.
Spotlight Before you buy an AI sales tool, ask it to show you a lost deal Most AI sales tools are good at showing what they did. Almost none clearly show what a lost deal actually changed. Go7's audit of 100 products found the gap, and Carter Stewart's five-minute demo test tells you how to check for yourself.
Spotlight Your message can be perfect and still fail. Here's what to fix instead. Your message can be word-for-word correct and still fail to land. Here's what to fix instead, a framework for adjusting delivery in real time without touching the substance, from a communication expert who's had to do it in front of a thousand people.
Spotlight Most brand-monitoring tools stop at the alert. dig is building past it. 84% of brands can't prove their measurement is working. dig built custom apps in under a week to close the gap between an alert and someone actually acting on it.
Spotlight AI didn't kill the writing job. It made everyone an editor. A content operation that once needed 20 writers can now run on one person and a well-trained AI system, according to a conversation between C2 Media's Enricko Lukman and StoryMint's Miftahul Khoir. The catch: someone still has to know what good looks like.
Spotlight Dmitry Rudenko: 165 million views taught him to stop trusting his own taste A Siberia-based creator's 18-day Reels experiment taught him that his own creative judgment couldn't predict what an audience would actually watch, and what he started doing differently once he accepted that.
Spotlight LT.agency's Jess Petersen: automate the work, not the judgment. LT.agency's Jess Petersen explains how automation replaced repetitive ad operations while keeping campaign judgment and client controls human.
Spotlight Shahrzad Rafati on letting AI run everything except the artist's voice RHEI's AI music release workflow turns one track into campaign assets while keeping artists in control of voice and publishing.
Spotlight Smalls' Melody Park on turning 'cat' into a brand you can't escape Smalls' Melody Park explains how the new Is Cat campaign uses selective copy, concentrated OOH, and live feedback to build recognition.
Spotlight AnyMind's Singapore chief on making live commerce AI work AnyMind Singapore Country Manager Toh Yi Hui explains how AI, human hosts and local data can turn livestream engagement into sales.
Spotlight Decentriq's Max Groth says AI needs verifiable data neutrality Decentriq's Max Groth explains why AI marketing needs verifiable data neutrality, client-owned clean rooms, and human support.
Spotlight Daniela Bartoli: Stop treating PR timing as a volume game Daniela Bartoli explains how brands can read reporter signals, choose the right channel, and use AI without outsourcing PR judgment.
Spotlight Epoch CEO Jade Choy on the event the CRM forgot Epoch CEO Jade Choy explains how EpochX connects event engagement to CRM records, pipeline stages, and post-event revenue intent.
Spotlight Gretchen Moore: Hilton's Stay strategy is really about memory Hilton's Gretchen Moore explains how the Deepika Padukone campaign links cultural relevance, loyalty, and the hotel stay.
Spotlight Content Collision: B2B PR credibility begins before the announcement Content Collision's Tommy Prayoga argues that startups should treat PR as a long-term perception system, not a last-minute launch tool.
Spotlight Getting a senior executive to say yes is the easy part. Here's the hard part The Ortus Club's Jess Circi on why AI-personalized outreach is losing its edge, and what actually earns a senior executive's trust in 2026.
Spotlight StoryMint's founder on building the tool his own agency needed Search Agency's Ridho Putradi S'Gara built StoryMint to fix a problem 15 years of agency work never solved: research that never reaches the workflow.
Spotlight AI made content free. That's exactly why Kickresume's best pages are the least AI-written ones Kickresume's Peter Duris on why AI made generic content free, and why proof, depth, and audience fit are the only things left that still convert.
Spotlight Dreamdata CEO Nick Turner: B2B buyers have made up their minds before you call Dreamdata CEO Nick Turner on why B2B buyers arrive with their minds made up, how companies create friction, and what to do about it.
Spotlight Axel Sukianto: B2B teams are paying a tax for playing it safe Truescope's VP Marketing Axel Sukianto explains why B2B teams play it safe, what real experimentation looks like, and why conviction beats content.
Spotlight Why B2B startups lose deals after the demo (and it's not your competitor's fault) Most B2B startups blame competition when deals stall after a demo. The real problem is message decay inside the buyer's own organisation. Here's what to fix.
Freelancing AI and humans: How will the future of freelancing be like? As rice-bowl-threatening AIs make waves in the news, fear looms over the heads of many a creative. But are these feelings justified? Anna Rzhevkina opines.
Spotlight How Ardath Albee builds B2B buyer personas that actually work Marketing strategist Ardath Albee shares her diagnostic framework for building effective B2B buyer personas and why most companies start too late.
