Content Marketing

Whitepapers are still B2B marketing's secret weapon

How whitepaper's long-form format continues to drive leads, trust, and thought leadership.

Martech

Forget TikTok, movies may be Gen Z's real attention magnet

Theatrical releases are quietly outperforming YouTube, sports, and TV among younger audiences.

News

ContentGrip Weekly: Platform shake-ups (Google, OpenAI, Meta) + expert strategies for B2B growth

Get the latest on Google's cookie reversal, OpenAI's shopping feature, and expert B2B strategies in this week's marketing and martech roundup.

Martech

Google ditches third-party cookie ban: what it means for marketers

Chrome’s cookie deprecation is off the table—for now. Here's what marketers need to know about Google’s reversal.

Content Marketing

Klue: AI's biggest opportunity in marketing is with product marketing, not content

Product marketing teams can leverage AI to drive more strategic work while automating repetitive tasks, according to Klue's VP of Marketing.

Content Marketing

Finn Thormeier's B2B outreach strategy: How to book demos with top accounts in 90 days

P33 founder Finn Thormeier shares a systematic LinkedIn strategy for booking demos with target accounts by leveraging executive visibility and content.

Guides

5 steps to build a $5M agency with no ad spend

GrowthAssistant CEO shares a 5-step framework for building a $5M ARR agency without ads, focusing on global talent and lean execution.

Guides

7 proven LinkedIn content formats to boost reach and drive demos, according to Tommy Clark

Social media expert Tommy Clark shares 7 proven LinkedIn content formats that help founders increase reach and book more demos.

Martech

Meta brings ads to Threads: What marketers should expect

Threads is officially open for ads. Explore how to capitalize on Meta’s newest platform expansion.

News

BrightLocal: Gen Z is skipping Google and AI is rewriting search

Gen Z is ditching Google, AI is rewriting results, and maps are gaining ground. BrightLocal’s 2024 report explains what’s changing in search.

Martech

YouTube joins Google's AI Overviews: what marketers need to know

YouTube is testing video carousels in Google AI Overviews. Here's what this means for your search visibility.

Martech

OpenAI launches AI shopping inside ChatGPT: what marketers should know

OpenAI introduces shoppable links and product comparisons to ChatGPT—what this means for brands and marketers.

Content Marketing

Stop choosing between traditional & digital marketing—here's how to use both effectively

Digital marketing is everywhere, but it's not the only channel you have to boost your marketing efforts. Here are five benefits of combining both to give your business that edge.

News

ChatGPT update: What’s changed in search, WhatsApp, and answers

ChatGPT now works better on WhatsApp and adds new tools for search and citations.

Martech

The marketer’s new job title: AI boss

AI is changing marketing roles. This article explains why managing agents will become part of the job.

Content Marketing

CHARM launches Kartini Day campaign to inspire Gen Z confidence

The brand’s new campaign aims to blend self-expression with product innovation — and it’s targeting Gen Z’s empowerment mindset.

Martech

Top 11 AI marketing tools for email marketing: reviews and comparisons

Learn about the top 11 AI tools for email marketing. Compare features, pricing, and user reviews to find the perfect solution for your business.

Martech

Students choose affordable writing help, what marketers need to learn

Students want affordable writing support, here is why content marketers should pay attention.

News

Why your future marketing teammate might be an AI agent

AI agents now handle real tasks in marketing—from planning to reporting. Here's how marketers are adapting.

Martech

Inside Gen Z's podcast obsession: key stats and marketing takeaways

New Edison Research reveals how Gen Z discovers, binges, and acts on podcast content.

Content Marketing

Jargon could be costing your brand millions: new study warns marketers

Kickresume’s research shows that corporate jargon hurts communication and costs companies millions. Here’s what marketers need to know

News

TikTok fact-checks, Minecraft cinemas, and cold emails that actually work 🚀

This week: TikTok’s new fact-checking feature, Claude’s web browsing, Minecraft cinemas, Shopify SEO tips, and smarter cold emails.

Martech

Inside Indonesia’s US$22 billion social commerce future: live shopping, influencer trust, and TikTok Shop

With social commerce dominating in Indonesia, brands need a fresh playbook to stay competitive.

Guides

Cold email strategy: How Sam McKenna achieves a 43% open rate with personalization

Sales expert Sam McKenna's "Show Me You Know Me" method generates 43% open rates vs the 6% industry average. Learn her framework for cold email success.

Tools

15 best martech tools and martech companies in 2025 for global marketing teams

We’ve rounded up a list of the best martech tools and martech companies that may help to upgrade your current marketing team’s stack. From CRM to content creation and AI tools, find the right solutions for your team.