Content Marketing

Nike goes full horror to make football thrilling again

Nike’s new “SCARY GOOD” campaign brings horror tropes to the pitch—here’s how brands can learn from its bold creative reset

Martech

Why travel apps are the best playground for AI-based personalization

From dynamic itinerary planning to real-time conversational support – travel apps are the perfect testbed for AI-powered personalization. Here’s why it works.

Content Marketing

Content localization mistakes cost you - here's how to fix them (every time)

Direct translations don’t work. Learn how to optimize your content for international SEO, cultural adaptation, and audience engagement.

Content Marketing

JINRO rides Squid Game hype again with season 3 soju collab

JINRO’s new campaign with Netflix reveals how fan activations can drive global product demand

Martech

Disney and Amazon team up to target streaming viewers more precisely

Disney and Amazon’s new DSP integration raises the stakes for streaming ad targeting—marketers, take note

Martech

The future of AI in marketing 2025: trends, tools and strategies

Discover AI marketing's future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.

Content Marketing

Jetstar Asia’s closure: why sharp marketing couldn’t save a price-first airline

Jetstar Asia is folding despite a strong brand parent. Here's why marketing alone couldn't carry it through.

Martech

The Guardian unifies programmatic ad ops to simplify global buys

The Guardian merges US, UK, and Australia ad teams to streamline curation and reduce friction for global buyers

Martech

Perplexity’s AI search growth is exploding: here’s what marketers need to know

The AI search challenger is scaling fast and targeting Google’s turf. Here’s what that means for marketers and tech strategists.

Martech

Meta turns all Facebook videos into Reels

Facebook videos are now Reels by default. Learn how this affects content workflows, audience targeting, and monetization.

Martech

YouTube eases content rules—here’s what it means for marketers

YouTube eases enforcement on sensitive topics. What does this mean for brand safety and marketing strategy?

Content Marketing

Canva’s cheeky UK billboards make design tools go big (literally)

Canva gets bold in London with a witty billboard campaign that doubles as a live demo of its design features

Martech

AI toys go mainstream: why Agora’s Fuzozo is a marketing case study in trendjacking

From Mattel to Labubu, AI toys are surging—and Agora’s emotionally intelligent Fuzozo shows how brands can turn tech trends into strategic engagement.

Content Marketing

Using AI to write? Here’s what academic writing teaches us about doing it well

Using AI to write? Without human oversight, you risk errors, weak arguments, and generic content. Here’s how to use AI the right way.

Martech

TikTok rolls out new AI tools to woo marketers even as a US ban looms

As TikTok faces another possible US ban, it’s launching ad tech to keep marketers hooked

Martech

Mattel is turning playtime into prompt time with OpenAI partnership

Mattel wants to make toys smarter with ChatGPT. Here’s what it signals for marketers working with legacy brands.

Martech

Snapchat seizes TikTok's ad uncertainty with bold incentives

Snapchat is offering ad buyers thousands in free credits to poach TikTok budgets—here's what marketers should know

Content Marketing

Starbucks and BEAMS tap lifestyle branding to elevate the daily coffee ritual

Starbucks' latest APAC campaign with BEAMS blends fashion and function. Here's what marketers can learn.

Martech

Superman lands on Amazon: inside the Prime-powered promo push

Warner Bros. and Amazon join forces for a multi-touch Superman campaign—here’s why it matters for brand marketers

Martech

Meta bets big on AI-generated ads—marketers, take note

Meta plans to automate the full ad creation pipeline by 2026—marketers need to understand the risks and rewards

Content Marketing

Why brands need to stop sidelining music in audio strategy

Brands love podcasts, but music is still where Gen Z creates and connects.

Content Marketing

Why is Gen Z so obsessed with tumblers? Inside the rise of Owala, Starbucks, Corkcicle, and Stanley

Tumblers are no longer just for sipping—they're Gen Z’s new status symbols.

Guides

How to hire a content writer: Cost, skills & where to find one

Hiring a content writer? Learn where to find one, how much to pay, and how AI fits into content creation.

Tools

11 recommended tools for media relations

Managing media contacts doesn't have to be painful. Here are some recommended tools for media relations to help PR teams scale their efforts.

Martech

Netflix still rules, but Singapore’s streaming scene is getting crowded

New Q1 2025 data from JustWatch reveals growing competition in Singapore’s streaming market