Content Marketing

Gen Z’s financial stress is fueling a new kind of consumerism

With economic strain and social values front and center, Gen Z demands more from brands. Here’s how to respond.

Martech

Coca-Cola enters Star Wars galaxy with new AR campaign and collectible cans

Coca-Cola taps into AR and fan nostalgia for its biggest Disney crossover yet

Spotlight

AI jury system outperforms ChatGPT: B2B SaaS expert's method

B2B SaaS startup valuation expert Brad Hanks shares how his unconventional AI workflow achieves superior results using DeepSeek, Qwen, and Claude AI in a collaborative "jury" system that eliminates single-model bias.

Spotlight

AI as a tool, not replacement: content strategist John Egan's approach to efficiency without losing the human touch

Content strategist John Egan explains how AI enhances his freelance business workflow while maintaining the human creativity that clients value most.

Guides

11 great press release examples (plus tips)

New to press releases? Follow our guide to write one journalists will notice, with 11 examples and best practices.

Spotlight

How Allan Ling uses custom GPTs as virtual employees to scale SME growth

Singapore growth architect Allan Ling explains how 20+ custom GPTs drive SME growth, revealing a 600% ROI AI strategy and his human-AI workflow for lead generation.

Martech

Pinterest is Gen Z’s new mall: here’s how brands can show up

Gen Z is turning Pinterest into a shopping destination. Marketers, take notes.

Martech

CVS and Reddit partner up on retail media targeting

CVS and Reddit launch a data partnership that gives marketers new offsite targeting and sales tracking capabilities

Content Marketing

Matcha madness: how brands are capitalizing on the green gold rush

Matcha is no longer just a wellness trend—it’s a branding powerhouse. Here’s how marketers can tap into its green momentum.

Martech

Dove’s AI-era real beauty campaign wins big at Cannes Lions

From beauty standards to public transport, this year’s Cannes Lions campaigns tackled AI, incentives, and misinformation

Martech

KLAP review: turn long videos into viral clips in minutes

The AI-powered video clipping tool for YouTube, podcasts, webinars, and more

Content Marketing

The great generation divide: marketing from Gen Beta to Boomers in 2025

From AI natives to digital adapters—here's what brands need to know about marketing across generations.

Content Marketing

Nike goes full horror to make football thrilling again

Nike’s new “SCARY GOOD” campaign brings horror tropes to the pitch—here’s how brands can learn from its bold creative reset

Martech

Why travel apps are the best playground for AI-based personalization

From dynamic itinerary planning to real-time conversational support – travel apps are the perfect testbed for AI-powered personalization. Here’s why it works.

Content Marketing

Content localization mistakes cost you - here's how to fix them (every time)

Direct translations don’t work. Learn how to optimize your content for international SEO, cultural adaptation, and audience engagement.

Content Marketing

JINRO rides Squid Game hype again with season 3 soju collab

JINRO’s new campaign with Netflix reveals how fan activations can drive global product demand

Martech

Disney and Amazon team up to target streaming viewers more precisely

Disney and Amazon’s new DSP integration raises the stakes for streaming ad targeting—marketers, take note

Martech

The future of AI in marketing 2025: trends, tools and strategies

Discover AI marketing's future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.

Content Marketing

Jetstar Asia’s closure: why sharp marketing couldn’t save a price-first airline

Jetstar Asia is folding despite a strong brand parent. Here's why marketing alone couldn't carry it through.

Martech

The Guardian unifies programmatic ad ops to simplify global buys

The Guardian merges US, UK, and Australia ad teams to streamline curation and reduce friction for global buyers

Martech

Perplexity’s AI search growth is exploding: here’s what marketers need to know

The AI search challenger is scaling fast and targeting Google’s turf. Here’s what that means for marketers and tech strategists.

Martech

Meta turns all Facebook videos into Reels

Facebook videos are now Reels by default. Learn how this affects content workflows, audience targeting, and monetization.

Martech

YouTube eases content rules—here’s what it means for marketers

YouTube eases enforcement on sensitive topics. What does this mean for brand safety and marketing strategy?

Content Marketing

Canva’s cheeky UK billboards make design tools go big (literally)

Canva gets bold in London with a witty billboard campaign that doubles as a live demo of its design features

Martech

AI toys go mainstream: why Agora’s Fuzozo is a marketing case study in trendjacking

From Mattel to Labubu, AI toys are surging—and Agora’s emotionally intelligent Fuzozo shows how brands can turn tech trends into strategic engagement.