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Instagram will remove Shop tab in February - here's how it'll impact your business
News

Instagram will remove Shop tab in February - here's how it'll impact your business

Instagram will remove the Shop and move Reels from the center spot, bringing the focus back to its core features. Here are the implications for business.

  • Anna Rzhevkina
Anna Rzhevkina Jan 27, 2023 • 5 min read
The uses of Natural Language Processing (NLP) in Marketing
Martech

The uses of Natural Language Processing (NLP) in Marketing

NLP in marketing is still in its nascent stage, but there are plenty of current applications of the technology that businesses should really pay attention to.

  • Jamie
Jamie Jan 26, 2023 • 6 min read
Navigating PR pitching: More insights from Seedstars' Michaela Villaroman
Public Relations

Navigating PR pitching: More insights from Seedstars' Michaela Villaroman

Pitching stories to the press needn't always revolve around funding news. Michaela Villaroman shares tips on how to up the creative factor.

  • Alisa Markovic
Alisa Markovic Jan 20, 2023 • 4 min read
Seedstars' Michaela Villaroman on research and relationships in PR
Public Relations

Seedstars' Michaela Villaroman on research and relationships in PR

It’s not easy to get featured on TechCrunch. To PR professional Michaela Villaroman, relationship-building for startups is key.

  • Alisa Markovic
  • Jamie
Alisa Markovic, Jamie Jan 19, 2023 • 5 min read
How Seedstars' global media relations head approaches PR for startups
Public Relations

How Seedstars' global media relations head approaches PR for startups

In the first episode of the Comms in Asia podcast by C2 Media, Michaela Villaroman shares how to navigate common PR challenges for tech startups.

  • Alisa Markovic
Alisa Markovic Jan 17, 2023 • 3 min read
Cherubic Ventures launches 
biweekly newsletter; targets Asia's tech & startup scene
News

Cherubic Ventures launches biweekly newsletter; targets Asia's tech & startup scene

Eyes on Asia targets founders or professionals interested in learning more about the Asian tech and startup scenes.

  • Alisa Markovic
Alisa Markovic Jan 14, 2023 • 3 min read
Brands on ContentGrow are seeking US-based news editors/curators
Jobs

Brands on ContentGrow are seeking US-based news editors/curators

Journalists who are able to demonstrate a track record in reporting daily news will be prioritized.

  • Enricko Lukman
Enricko Lukman Jan 13, 2023 • 2 min read
Voice search is all the more relevant for digital marketing, even in 2023
Martech

Voice search is all the more relevant for digital marketing, even in 2023

A successful business must optimize business for voice searches, especially since the innovative 'Google Assistant' days of 2011.

  • Valery Moniaga
Valery Moniaga Jan 12, 2023 • 4 min read
7 smart social media marketing examples to get you started for the new year
Case Studies

7 smart social media marketing examples to get you started for the new year

These days, a strong social game is often needed for businesses to thrive.

  • Umesh Bhagchandani
  • Brandon T. Suss
Umesh Bhagchandani, Brandon T. Suss Jan 10, 2023 • 7 min read
How to effectively integrate tech and AI into your PR strategy
Content Marketing

How to effectively integrate tech and AI into your PR strategy

Yes, AI has a lot more relevance in the "human" field of PR than you think. Here's how.

  • Alisa Markovic
Alisa Markovic Jan 9, 2023 • 5 min read
How will AI impact the future of content marketing?
Content Marketing

How will AI impact the future of content marketing?

As AI improves, businesses will find ways how it can benefit content marketing, with new opportunities in personalization, automation, and optimization.

  • Valery Moniaga
Valery Moniaga Dec 29, 2022 • 4 min read
Tips for finding high-paying clients for freelance writers
Freelancing

Tips for finding high-paying clients for freelance writers

It's a bit of a dry season now as most companies wind down for the year. So plan ahead with these tips for the new (freelancing) year!

  • Alisa Markovic
Alisa Markovic Dec 28, 2022 • 5 min read
Here's how the future of video will play out
Content Marketing

Here's how the future of video will play out

Video has undergone one of the most significant changes in the digital sphere over the past 10 years, so what's next in its evolutionary trajectory?

  • Alisa Markovic
Alisa Markovic Dec 27, 2022 • 4 min read
AI and humans: How will the future of freelancing be like?
Freelancing

AI and humans: How will the future of freelancing be like?

As rice-bowl-threatening AIs make waves in the news, fear looms over the heads of many a creative. But are these feelings justified? Anna Rzhevkina opines.

  • Anna Rzhevkina
Anna Rzhevkina Dec 24, 2022 • 4 min read
Here's why your business needs both traditional and digital marketing
Content Marketing

Here's why your business needs both traditional and digital marketing

Digital marketing is everywhere, but it's not the only channel you have to boost your marketing efforts. Here are five benefits of combining both to give your business that edge.

  • Valery Moniaga
  • Jamie
Valery Moniaga, Jamie Dec 23, 2022 • 6 min read
Using customer data to drive marketing strategies
Content Marketing

Using customer data to drive marketing strategies

SMBs must adopt a data-driven marketing strategy if they want to compete with major companies. Here are five ways customer data can give you that edge.

  • Alisa Markovic
Alisa Markovic Dec 22, 2022 • 5 min read
How AI marketing tools can help your business grow
Martech

How AI marketing tools can help your business grow

AI has reshaped practically all areas of marketing, from content creation to data analytics. Here are some ways it can help your business grow further.

  • Anna Rzhevkina
Anna Rzhevkina Dec 20, 2022 • 4 min read
The impact of emerging technologies on branding and public relations
Public Relations

The impact of emerging technologies on branding and public relations

We can't run from tech, so we'd need to embrace it - yes, even the PR industry. Here are some ways emerging tech is changing the PR landscape.

  • Alisa Markovic
Alisa Markovic Dec 16, 2022 • 4 min read
The Mega Writing Guide: Fantastic Writers and Where to Find Them
Lists

The Mega Writing Guide: Fantastic Writers and Where to Find Them

Most businesses will require writing services at some point of time, so here's a handy guide to understanding the different types available and where to find the right talent.

  • Falencia Naoenz
  • Valery Moniaga
Falencia Naoenz, Valery Moniaga Dec 15, 2022 • 14 min read
Measuring and analyzing the success of your content marketing efforts
Content Marketing

Measuring and analyzing the success of your content marketing efforts

Creating campaigns is one part of the digital marketing toolbox, but it's nothing without data. Here are some tips on how to effectively measure and analyze your efforts.

  • Alisa Markovic
Alisa Markovic Dec 14, 2022 • 5 min read
Proofed: An automated proofreading service for businesses
Technology

Proofed: An automated proofreading service for businesses

Simple grammatical mistakes may cost your business millions - but this company is not going to let that happen. We talk to Kiran of Proofed to learn more.

  • Valery Moniaga
Valery Moniaga Dec 13, 2022 • 3 min read
Brands on ContentGrow are seeking tech business journalists in various markets
Jobs

Brands on ContentGrow are seeking tech business journalists in various markets

Selected candidates will put together long-form stories (700 - 2,000 words) on topics related to disruptive business trends.

  • Enricko Lukman
Enricko Lukman Dec 13, 2022 • 2 min read
23 websites and tips to help you hire the right writer
Tools

23 websites and tips to help you hire the right writer

It's essential you get the right writer for your business. This guide has tips on what to consider before hiring one, as well as where to find them.

  • Enricko Lukman
  • Anna Rzhevkina
Enricko Lukman, Anna Rzhevkina Dec 12, 2022 • 21 min read
Cyberattacks are increasing - Is your martech stack really secure?
Martech

Cyberattacks are increasing - Is your martech stack really secure?

Cyberattacks are on the rise - and your martech stack is vulnerable, too. Here are some strategies to reduce cybersecurity risks in your martech stack.

  • Jamie
  • Ramil M. Del Rosario
Jamie, Ramil M. Del Rosario Dec 8, 2022 • 5 min read
What is crowd culture?
Media

What is crowd culture?

How do brands keep up with changing consumer attitudes and group beliefs and reach their target audience? It starts with understanding what crowd culture is.

  • Brandon T. Suss
Brandon T. Suss Dec 7, 2022 • 4 min read
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