News Jhamtani taps Ranveer Singh to take its Pune real-estate brand upmarket Jhamtani names Ranveer Singh brand ambassador, extending its promise platform into a celebrity-led premium real-estate campaign.
News Manila Fashion Week turns Thai fandom into a US$3.2M engine MNL FW26 used Thai celebrity fandom, regional creators and fashion media to turn Filipino fashion into a cross-border marketing engine.
News ARTBOX brings its 222-store Korean retail world to LA with ILLIT ARTBOX uses ILLIT, character IP and Korean decorating culture to turn its first U.S. retail move into an experiential launch.
News Ray-Ban makes Ranveer Singh the face of AI glasses in India Ray-Ban pairs Ranveer Singh with Gen 3 AI glasses in India, linking self-expression, wearable tech and a familiar celebrity persona.
News Ryt Bank turns its first anniversary into a streetwear drop Ryt Bank marks year one with Pestle Mortar jerseys, turning a bank anniversary into a limited streetwear drop built around Malaysian culture.
News Taco Bell and Duolingo turn Taco Day into a global language stunt Taco Bell and Duolingo turn Global Taco Day into a multilingual campaign spanning sauce, rewards, collectibles and live events.
News Mastercard turns payment safety into a K-drama across Southeast Asia Mastercard's Tap Into My Heart uses K-drama storytelling to turn payment security into entertainment across six Southeast Asian markets.
News Champion's V campaign generated $6.3M in media impact in 48 hours Champion's V campaign generated a reported $6.3M in media impact within 48 hours, showing both the power and limits of celebrity metrics.
News Coca-Cola turns V fandom into a 35,000-prize retail loop Coca-Cola Japan links V collectibles to receipt uploads and repeat purchases, with phase-two rewards running through October 25.
News One NZ brings back Matter of Faith 25 years later One NZ revives a 2001 Warriors anthem with Coterie, using sponsor history, music and fan identity as the campaign's cultural core.
News Four'N Twenty turns footy ritual into wearable merch Four'N Twenty's Pie Scarf turns a messy stadium food ritual into limited-edition fan merch ahead of Australia's grand finals.
News Pantene turns no na’s Island Girl pop-up into a Gen Z gloss room Pantene uses no na’s Island Girl pop-up to turn product trial into a Gen Z beauty experience in Jakarta.
News Magnum Ice Cream Company turns 5 brands into a beach workout Magnum and Sentosa turn Palawan Beach into a free eight-zone ice cream workout running from October through January.
News DoorDash makes dinner the entry point to hockey fandom DoorDash turns game-night food into a role inside NHL fandom, using a new campaign and broadcast sponsorship to own the household ritual.
News Jisoo takes Salomon's trail shoes into a global fashion campaign Salomon's "In the Open" campaign uses Jisoo, Seoul and three winter-ready XT shoes to connect technical performance with fashion culture.
News BTS' V brings Nothing deeper into music culture Nothing is using BTS' V to connect product design with music culture and creative identity as Headphone (1) Pro enters its audio lineup.
News Fore Coffee turns everyday cat stories into a collectible Tahilalats world Fore Coffee turns everyday cat stories into a Tahilalats pop-up spanning interactive installations, collectibles, merchandise and new menu items.
News Lotte makes JENNIE its first ad model in 10 years, then takes the campaign across Asia Lotte Department Store makes JENNIE its first ad model in about 10 years and rolls the "As I am" campaign into Vietnam and Indonesia.
News ACUVUE turns an MRT ad into a CORTIS fan-content engine ACUVUE turns a Bras Basah MRT takeover into a CORTIS photo moment, collectible push and localized K-pop fandom campaign in Singapore.
News Louis Vuitton's China sales fell an estimated 30% amid Molly Tea backlash Louis Vuitton's China sales fell an estimated 30% in July as the Molly Tea trademark fight triggered a wider cultural backlash.
News POP MART’s next test is turning Labubu fandom into story POP MART is moving Labubu from collectibles into entertainment, testing whether fandom can support deeper character stories.
News Standard Chartered turns Formula 1 preparation into a banking brand story Standard Chartered uses Formula 1 preparation and AI-enabled production to turn a sports partnership into a global banking campaign.
News e.l.f. turns its second album into a bigger entertainment play Mirror Mix shows how e.l.f. is using rising artists and cross-platform distribution to deepen its entertainment strategy.
News KFC turns a chicken tender relaunch into a boyband fever dream KFC uses fictional boyband nostalgia to turn a chicken tender relaunch into entertainment while keeping product upgrades visible across channels.
News Snickers turns Twitch chat into a live test of its hunger platform Snickers brings its hunger platform into Twitch, prompting sports fans to rethink heated chat messages before they post during finals week.
