News Swig and Liquid Death's Halloween cup sells out in 48 hours Swig says its Liquid Death Halloween cups sold out in 48 hours. The drink remained available, highlighting collectible merchandise's role.
News Joe Fresh apologizes for hiding Halloween costumes under puffers A Canadian Halloween campaign makes the winter coat hiding a child's costume the reason to notice Joe Fresh outerwear.
News CelcomDigi turns a Deepavali family photo into a video call CelcomDigi's 2026 Deepavali film, Inaikkum Alaippu, turns a messy family photo into a video call, putting connection before perfection.
News YouTrip turns Jungkook lookalikes into a S$9,000 fan contest A BTS-inspired lookalike contest invites Singapore fans to vote online and attend a finale while YouTrip promotes its Korea flight giveaway.
News KPop Demon Hunters brings Derpy collectibles to MINISO in KL MINISO Friends in Kuala Lumpur offers Derpy plushies, HUNTR/X figures and accessories, extending KPop Demon Hunters fandom into everyday retail.
News How LEGO turns toy sets into real-world brand experiences LEGO's Unicorn Café, Botanicals Bloom Bar and Formula 1 cars reveal how physical experiences make different audiences part of the story.
News KPop Demon Hunters heads to Immersive Gamebox in 2027 Immersive Gamebox and Netflix plan a 60-minute KPop Demon Hunters group experience in the U.S. for January 2027, with ticket sales in December.
News POP MART makes Derpy a rare KPop Demon Hunters collectible POP MART's Peach Riot x KPop Demon Hunters collection includes a one-in-72 secret Gigi Derpy plush alongside six HUNTR/X looks.
News KPop Demon Hunters gets a 37,000-brick LEGO Derpy LEGO and Netflix commissioned a roughly 37,000-brick Derpy Tiger for LEGO World in Utrecht, blending fandom with a maker's showpiece.
News McDonald's Sweden haunts old restaurants with Halloween app deals Old McDonald's locations in Sweden trigger app offers for Halloween, mixing neighborhood nostalgia with a new reason to open the app.
News BBC turns 2 shows' credits into Blue Planet III ocean stunts BBC Creative brings an octopus and dolphin into two shows' credits ahead of Blue Planet III, using familiar TV endings as a marketing device.
News LEGO Friends turns musical café life-size and reveals 3 sets A three-day London experience links LEGO Friends' live-action musical, hands-on play and three building sets due in January 2027.
News Jack in the Box turns Avengers: Doomsday into an 8-magnet hunt Jack in the Box pairs an Avengers-themed dipping box with eight connected magnets, giving film fans a reason to complete the set.
News Prada puts Sadie Sink and Maya Hawke in a hand-drawn holiday film Prada's 2026 holiday film pairs Sadie Sink, Maya Hawke and other actors with hand-drawn animals in a storybook world.
News Smirnoff pairs Avengers: Doomsday with 1,800 tickets and a secret party Karan Soni-led ads, 1,800 ticket prizes and a clue-led event reveal give Smirnoff several ways to join Marvel's film countdown.
News Tiffany & Co. makes Amanda Seyfried's holiday film a family keepsake Tiffany's holiday film follows a Bird on a Rock-inspired ornament across generations, using nostalgia to give its blue box a lasting role.
News Shopee brings no na into its 11.11 sale with a music-led film Shopee's Indonesia sale film puts no na, local cultural references and shopping with friends alongside its 11.11 promotions.
News 7-Eleven makes its Korean menu a 7-episode Instagram K-drama Seven 60-second episodes weave convenience-store romance into a food campaign, with item-specific deals running alongside the story.
News Warner Bros. turns The Cat in the Hat into an Amazon mini-game Warner Bros. and Amazon Ads pair a tilt-controlled game with Bill Hader's Alexa voice experiences ahead of The Cat in the Hat.
News Cheryl revives her milk meme for Deliveroo in 75 UK cities Deliveroo and Tesco revive Cheryl's milk-run confession in a campaign spanning 75 UK towns and cities, with a limited signed-merch giveaway.
News Snoopy brings nearly 10,000 books to a Singapore mall NLB's Snoopy pop-up at Plaza Singapura uses Peanuts-themed spaces and nearly 10,000 titles to bring reading into an everyday destination.
News Contiki puts five Costa Rica episodes behind its Gen Z travel reset Five vertical episodes and a redesigned trip website connect Contiki's Gen Z repositioning to a real Costa Rica itinerary.
News Duolingo brings free apples to Apple's iPhone Duo launch Duolingo's New York apple giveaway extended its iPhone Duo joke into a street stunt, with lesson reminders and QR-coded fruit.
News PATRÓN turns Día de Muertos poetry into a 75-minute comedy show PATRÓN's La Última Risa adapts calaveritas literarias into a New York comedy show, with Sofía Niño de Rivera leading the lineup.
News Walmart casts Walton Goggins as Scrooge in Muppets holiday ads Walton Goggins stars as Scrooge in Walmart's Muppets campaign, turning a Christmas classic into a story about gifts, deals and delivery.
