News Samsung New Zealand plays the “Tim Cook” joke to sell foldables Samsung NZ cast a real Tim Cook in social videos for Galaxy Z Fold8, tapping Apple rivalry and foldable curiosity to boost shareable product demos.
News Make Up For Ever taps NMixx to spotlight its ColorGlow lip balm push Make Up For Ever debuts Artist ColorGlow lip balms at $26 and taps NMixx. The move reflects how fandom aesthetics are shaping beauty product storytelling.
News How Samsung turned Apple launches into a 15-year content strategy A chronological look at how Samsung has reused Apple launches, product choices and controversies to keep Galaxy in the same media cycle.
News Old Navy’s MrBeast campaign lifts kids traffic by 22% Old Navy’s MrBeast back-to-school campaign drove a 22% lift in online kids traffic, giving the retailer an early signal that creator-led storytelling can move audiences from views toward shopping.
News Uber Eats makes 2013 feel exhausting to sell the relief of Phew Phew uses Troye Sivan, Redfoo and 2013 nostalgia to move Uber Eats from delivery breadth toward the emotional relief of convenience.
News Liverpool FC turns Champions League programmes into local art collectibles Liverpool FC is using local artists to turn Champions League programmes into collectibles rooted in Anfield matchday culture.
News Tinder turns Pitbull’s bald-cap fandom into a dating campaign Tinder turns Pitbull’s bald-cap fan ritual into an IRL dating campaign built around rethinking type, confidence and participation.
News Liverpool FC leads Europe’s clubs on cultural relevance at 31% Liverpool FC scores 31% for cultural influence across a 22-market study, showing how fandom and digital reach strengthen sports brands.
News Cadbury turns a chocolate clutch into a New York Fashion Week moment Cadbury uses a crystal-covered LUAR clutch to turn generosity into a New York Fashion Week launch moment for its new U.S. brand platform.
News Standard Chartered extends its wealth campaign with AI optimisation Standard Chartered adds AI media optimisation, real-time triggers, and local platforms to its wealth campaign, with dentsu Singapore supporting
News Telkomsel turns an Ariel NOAH lyric into a brand shortcut Telkomsel uses an Ariel NOAH lyric to make Halo Optima’s “More in Every Way” promise feel specific and culturally grounded.
News Caesars uses a ‘looksmaxxing’ Clay Matthews to sell sportsbook upgrades Caesars ties “looksmaxxing” humor to Caesars Sportsbook UX changes, using a Clay Matthews makeover to prompt bettors to revisit the app.
News KFC Picklecore turns a food trend into a brand identity KFC’s Picklecore campaign turns a polarising flavour into a fashion-coded identity, showing how QSR brands can build culture around an LTO.
News Apple races to make iPhone Duo’s app ecosystem feel mature before release Apple is mobilizing developers and familiar apps to make its first foldable feel ready before customers can buy it.
News Shailene Woodley teams with Mars and Calm to spotlight pet adoption Mars partners with Calm and Shailene Woodley to link pet adoption with mental wellbeing, adding adoption-fee support and free Calm memberships.
News Apple’s iPhone Duo launch turns one event into weeks of demand Apple’s iPhone Duo rollout shows how timing, bundled announcements and media attention can build demand before products go on sale.
News ARK Agency builds a plant-made “Emergency Exit” sign in Canary Wharf Eden Project’s Greentime17 uses a plant-built “Emergency Exit to Nature” in Canary Wharf, linking screen-first habits to a 17-minute daily
News Motorola teases a “next move” foldable after Apple’s iPhone Duo moment Motorola posts a Razr throwback clip that ends on a short, wide foldable silhouette, signalling a coming device without specs or a launch date.
News PUMA’s monk-and-marathon campaign turns “focus” into a running aesthetic PUMA India’s “Meditation in Motion” uses monks at Thiksey Monastery to frame running as mental endurance, timed to the Ladakh Marathon.
News Chitato taps TREASURE to frame Gen Z self-expression as “Wavy” or “Lite” Chitato teams with TREASURE to frame Gen Z identity as “Wavy” or “Lite,” extending the platform into fan activities, collectibles, and
News Wingstop's $27.99 Wing Pass turns NFL season into an 18-week habit Wingstop ties a $27.99 pass to 18 weeks of football, blending watch-party culture, limited-time flavors and loyalty.
News ROSÉ makes Apple’s iPhone 18 Pro launch feel like a music drop Apple uses ROSÉ’s new video to show iPhone 18 Pro camera capability through entertainment instead of a conventional product ad.
News Samsung and Duolingo turn iPhone Duo into a live brand roast Samsung pulled Duolingo into its iPhone Duo trolling, turning Apple’s launch into a fast lesson in reactive brand voice.
News Toyota passes NFL fandom to the next generation Toyota pairs NFL stars with youth flag football players to frame its season-long campaign around how fandom gets passed forward.
News Poshmark’s “Try Yourself On” campaign taps fashion’s closet-curiosity Poshmark’s new brand concept ties resale to identity play, using mixed-media film, OOH in three cities, and creator perspectives to sell discovery.
