News Neutrogena’s ‘Break the Rules’ bets on science over skincare noise Neutrogena’s new platform challenges AI and social skincare myths, starting with a retinol campaign shaped by search and social listening.
News Coffee-mate’s “situationship” campaign turns a creamer drop into content Coffee-mate builds a social-first “situationship” story around Situation-Sip, using Instagram DMs and limited free drops to spark participation.
News IKEA turns football’s “lying behind the wall” moment into sofa discounts IKEA Saudi Arabia offers sofa discounts when a player lies behind the free-kick wall, with savings tied to shirt numbers and DM redemption.
News Samsung and Liquid I.V. tap Spider-Man hype for new product campaigns Samsung and Liquid I.V. build Spider-Man: Brand New Day tie-ins around Ned Leeds, limited-time products, and a foldable phone durability story.
News McDonald’s Philippines uses an AI pop star to spotlight why fries are social McDonald’s Philippines introduces Chip, an AI pop star, to frame fries as shared memories, backed by a music video and weekly Fryday activations.
News Erling Haaland’s World Cup exit didn’t stop brands from trendjacking his look From FIFA to food brands, Haaland’s recognisable hair became a fast meme template. What it reveals about sports fandom and social marketing.
News Anthropic’s new Claude film bets on “hard questions” as a brand stance Anthropic’s new Claude film centers public concerns about AI, using survey-backed questions to reinforce a human-first brand stance.
News Farmers Insurance tweaks its jingle and goes all-pink for a new brand push Farmers shifts to “Honesty Is Our Policy,” updates its iconic jingle, and adopts an all-pink look to stand out in a crowded insurance category.
News OpenAI uses grandmothers to demo GPT-Live’s more natural voice chats OpenAI’s GPT-Live film shows full-duplex voice through everyday dialogue, hinting at how “natural” UX is becoming the key adoption lever.
News 7-Eleven sues Nike over an Air Max 95 colorway tied to its tri-colour branding 7-Eleven says Nike’s Air Max 95 colors and 7/11 timing create confusion. The case shows how brand codes become high-stakes in collab culture.
News Sunsilk brings BABYMONSTER’s offstage grind into its latest global hair story Sunsilk’s BABYMONSTER campaign uses home-video intimacy to link idol grind with a simple product promise, reflecting demand for authenticity.
News Hilton’s Deepika Padukone campaign leans into the “power of the stay” in India Hilton’s new Deepika Padukone chapter reframes hotels as travel support systems, backed by a year-long cross-channel content program.
News Insta360’s Shark Awareness Day film turns diver footage into citizen science Insta360 ties a Shark Awareness Day film to PADI AWARE’s shark and ray census, encouraging divers to submit verified sightings from past dives.
News Heinz turns couch-eating chaos into a limited-edition SauceCover in Italy Heinz Italy pairs new Spicy Chicken and Fish & Chips sauces with a grease-resistant SauceCover, distributed to media and influencers for social proof.
News Heinz turns World Cup “cards” into a bigger ketchup packet moment Heinz’s Penalty Packets remix soccer’s red and yellow cards into double-size ketchup and mustard packets, built for social video and UGC.
News CTF Life uses a classic school essay prompt to frame its new brand push CTF Life uses a Hong Kong school essay prompt to position insurance as life planning, with video, OOH, and brand-plus-business measurement.
News KFC’s “Surrender to Tender” ad bets on softness to sell chicken KFC UK&I’s new film uses a revised “Linger” to sell Tenders & Dips, hinting at how its global brand refresh may evolve.
News Heinz’s World Cup “Penalty Packets” turn a fan gripe into social content Heinz’s Penalty Packets use red/yellow card visuals, creators, and UGC to tie a common condiment gripe to World Cup conversation.
News PepsiCo’s ‘Now in a Solo Pack’ platform pushes single-serve snacking in Europe PepsiCo’s “Now in a Solo Pack” platform targets everyday snacking moments in Europe, using short assets across OOH, retail, and digital.
News Doritos leans into F1’s “watch-from-home” fandom with a global campaign push Doritos is using F1’s 10-month calendar to scale a global platform and local activations, with creative built around how most fans actually watch races.
News Doritos turns couch-side F1 watch parties into “The Crunch Prix” Doritos ties its F1 partnership to couch viewing rituals, with a campaign film, Silverstone experiences, and Doritos Loaded food
News State Farm’s “Gamerhood” returns with IShowSpeed and a playable fan hook Season five streams on Twitch and YouTube with IShowSpeed, plus a 2D game and QR flows that aim to keep fans engaged after episodes.
News Brands jump on the Empire State Building proposal with fast trendjacks Brands remixed the Empire State proposal image with banner swaps and jokes. The trendjacks show how speed and voice determine whether a remix lands.
News Molly Tea changes its logo after a $1.5M Louis Vuitton trademark ruling Molly Tea is updating its logo after a $1.5M trademark ruling tied to a four-petal emblem, raising new questions about cross-category confusion.
News LEGO and Olivia Rodrigo get the collectible treatment with five new sets Five LEGO Olivia Rodrigo sets launch Aug. 1, built around hidden references and tour moments, showing how fandom behaviors shape product design.
