News Heinz turns World Cup “cards” into a bigger ketchup packet moment Heinz’s Penalty Packets remix soccer’s red and yellow cards into double-size ketchup and mustard packets, built for social video and UGC.
News CTF Life uses a classic school essay prompt to frame its new brand push CTF Life uses a Hong Kong school essay prompt to position insurance as life planning, with video, OOH, and brand-plus-business measurement.
News KFC’s “Surrender to Tender” ad bets on softness to sell chicken KFC UK&I’s new film uses a revised “Linger” to sell Tenders & Dips, hinting at how its global brand refresh may evolve.
News Heinz’s World Cup “Penalty Packets” turn a fan gripe into social content Heinz’s Penalty Packets use red/yellow card visuals, creators, and UGC to tie a common condiment gripe to World Cup conversation.
News PepsiCo’s ‘Now in a Solo Pack’ platform pushes single-serve snacking in Europe PepsiCo’s “Now in a Solo Pack” platform targets everyday snacking moments in Europe, using short assets across OOH, retail, and digital.
News Doritos leans into F1’s “watch-from-home” fandom with a global campaign push Doritos is using F1’s 10-month calendar to scale a global platform and local activations, with creative built around how most fans actually watch races.
News Doritos turns couch-side F1 watch parties into “The Crunch Prix” Doritos ties its F1 partnership to couch viewing rituals, with a campaign film, Silverstone experiences, and Doritos Loaded food
News State Farm’s “Gamerhood” returns with IShowSpeed and a playable fan hook Season five streams on Twitch and YouTube with IShowSpeed, plus a 2D game and QR flows that aim to keep fans engaged after episodes.
News Brands jump on the Empire State Building proposal with fast trendjacks Brands remixed the Empire State proposal image with banner swaps and jokes. The trendjacks show how speed and voice determine whether a remix lands.
News Molly Tea changes its logo after a $1.5M Louis Vuitton trademark ruling Molly Tea is updating its logo after a $1.5M trademark ruling tied to a four-petal emblem, raising new questions about cross-category confusion.
News LEGO and Olivia Rodrigo get the collectible treatment with five new sets Five LEGO Olivia Rodrigo sets launch Aug. 1, built around hidden references and tour moments, showing how fandom behaviors shape product design.
News Reddit’s “People are the best” campaign bets on human internet energy Reddit’s new brand campaign leans into authenticity across beauty, TV, and soccer communities, as it expands retail ads with a global Shopify integration.
News Velo and McLaren bring back “Live Your Fandom” with a global fan contest Velo and McLaren relaunch “Live Your Fandom,” pairing fan experiences with a global contest as access becomes the core currency in modern F1 fandom.
News Disney Imagineering is using Adobe Firefly Foundry to speed up theme park design Disney Imagineering will use Adobe Firefly Foundry with custom models to speed concept art and 3D prototyping while keeping IP fidelity.
News Heineken’s OOH “soccer translator” ads target America’s World Cup newbies Heineken uses digital OOH in US host cities to translate soccer terms into familiar sports language, aiming to help newer fans join the conversation.
News Apple China uses comedy to make iPhone privacy feel less intimidating Apple China’s new iPhone privacy creative uses Yue Yunpeng and short films to show how App Permissions help users control app access.
News Bero leans on lifestyle brand partners as its nonalcoholic beer grows Bero pairs founder storytelling with Barry’s and Chase partnerships to reach consumers and hospitality buyers as the NA beer category expands.
News Nestlé MILO Vietnam turns a barcode into a Father’s Day love letter MILO Vietnam’s “Ba Codes of Love” uses pack design, stop-motion craft, and a digital platform to spotlight fathers in family-centric
News Google Pixel’s football campaign spotlights AI camera features Google Pixel’s football campaign uses localized films and cutdowns to tie tournament fandom to AI-powered camera capture in key markets.
News KitKat’s ‘KitKat Heist’ reframes crisis PR as a participatory campaign KitKat’s tracker-driven “heist” response drew global attention fast. Here’s what its share-of-voice and earned media signals mean for marketers.
News Starbucks pilots a TikTok Creator Network to scale employee content Starbucks will pilot a custom TikTok Creator Network to brief and pay select employee creators, as EGC becomes a key Gen Z discovery path.
News Mike’s Hot Honey leans into soccer and “swicy” culture to sell new use cases Mike’s Hot Honey pairs Chicago Fire FC, CTV, and social commerce to push hot honey beyond pizza and measure behavior change across ordering channels.
News Tango revives “You Know When You’ve Been Tango’d” to reach Gen Z Tango is reusing a legacy tagline as a long-term platform, updating the creative device for faster, social-first viewing while keeping taste central.
News Taco Bell’s L.O.C.O.S. ties World Cup emotions to app rewards and free tacos Taco Bell’s L.O.C.O.S. links World Cup emotions to gamified app rewards and IRL activations, signaling deeper focus on loyalty and digital mix.
News Minions and Monsters collaboration brings a new KFC menu to 21 markets KFC extends Minions & Monsters into stores with banana-led items, blind-bag mini figures, and a 21-market rollout across media and retail.
