Content Marketing

Gaming marketing: a complete guide to reaching players across generations 2025

From Gen Alpha to Gen X, discover how top brands are leveraging games for marketing success.

martech

Discord and Substack say the future of media is small and private

Discord and Substack make a case for community-first marketing at Social Media Week.

martech

Indonesia emerges as ad fraud outlier, says IAS

IAS data shows Indonesia outperforms global ad markets in fraud rates, viewability, and attention time.

martech

Google expands ads in AI Mode: what it means for search marketers

What it means for search marketers as AI answers become ad real estate.

martech

Google unleashes AI agents to automate marketing workflows

With Chrome and Ads now hosting autonomous AI agents, Google wants to streamline marketing ops.

Content Marketing

How Chagee brewed a global tea empire with emotion-first branding

Chagee’s brand of premium tea meets cultural storytelling—and it’s working worldwide.

martech

APAC buyers ditch vendor calls—Gen AI is now their go-to research tool

Forrester survey reveals younger B2B buyers prefer AI tools over sales calls.

martech

Clipping: the creator hack that’s catching fire with marketers

Brands are jumping on the clipping trend, but is it too good to be true?

martech

AI is changing customer experience in SEA—here’s how marketers should adapt

SleekFlow’s new research reveals how SEA consumers want AI-powered support—with caveats

martech

Google I/O 2025: major AI updates to Search, Gemini, and creative tools

Google’s I/O 2025 announcements reveal sweeping AI upgrades across Search, Gemini, and creative platforms—here’s what matters for marketers.

martech

OpenAI is building an ad machine. Here’s what that means for marketers

OpenAI is courting advertisers — and ChatGPT could soon be the next big ad platform.

Content Marketing

The creator who didn’t chase virality—and went viral anyway

How authenticity—not analytics—led Sabrina Brier from viral fame to paid campaigns.

martech

Lazada fuels SEA affiliate surge with US$100m investment

Lazada expands its LazAffiliate program with new tools and big payouts—just in time for the 6.6 campaign.

martech

Netflix lets brands step into its hit shows with AI: here’s what marketers should know

Netflix's new modular AI ad formats put brands directly inside shows like Stranger Things.

Spotlight

From English teacher to B2B lead magnet: Samuel Cook's data-driven AI strategy that increased leads by 900%

Comparitech's Samuel Cook reveals how he A/B tests AI vs human email subject lines and grew B2B leads 900% with data-driven content strategy.

Spotlight

AI in GTM: How 30-year revenue leader Giancarlo Comini views AI as enhancement, not replacement

Revenue executive Giancarlo Comini shares how AI enhances GTM teams through automation and lead scoring while human skills remain essential.

Content Marketing

Why consistency in marketing impacts success (and how to get it right)

Most brands fail at consistency and lose trust. Discover why consistent content is the game-changer your business needs.

Content Marketing

HBO Max back again: what brands can learn from the rebrand backlash

HBO Max reclaims its name after a rocky rebrand. Here’s how its social team turned criticism into engagement.

Content Marketing

Americans click fast, feel big: Adobe study reveals what really drives ad conversions

Adobe's latest report exposes how US consumers react to ads—emotion wins, and trust in influencers is rising.

Content Marketing

Formula 1 taps Disney magic to woo Gen Z

The two entertainment giants are joining forces in 2026 to target Gen Z—marketers should pay attention.

Content Marketing

The rise of the ‘main character energy’: a new playbook for Gen Z marketers

Gen Z is rejecting hustle culture and rewriting what “cool” means—marketers, take note.

martech

Duolingo goes dark on social: a silence strategy or AI-era signal?

As Duolingo experiments with silence, marketers should pay attention to what’s not being said.

martech

Google's AI Mode turns Google into a personal shopper: here’s what marketers should know

With Gemini and 50B+ product listings, Google is merging discovery and commerce in AI Mode

martech

Can AI master Gen Z humor? What marketers should know about meme-based marketing

As brands embrace AI for meme marketing, the challenge remains: can machines really capture Gen Z’s chaotic humor?

martech

AI-Powered Conversations: The Future of Financial Services

Discover how AI-powered conversations are changing financial services by enhancing customer support and streamlining operations. From fraud prevention to personalized financial advice, AI is reshaping how banks and financial institutions interact with customers.