Technology

Stonly picks up US$22M to help customers self-serve

Customer onboarding platform Stonly claims to have more than 20,000 brands using its tech.

Investments

Demandwell gets US$5M to arm marketers with unique keywords

With fresh capital in the bank, the startup combines human decision-making with AI to help brands run SEO campaigns.

Investments

Atrium bags US$20M to help coach sales reps and set goals

Atrium raised funds in January to help sales teams predict performance and exceed sales targets.

Content Marketing

Report: enterprises see positive results from SEO marketing in 2021

Conductor surveyed more than 350 marketers from enterprises and mid-market firms. Here are several unique insights.

Investments

Spectrum Labs banks US$32M to curb toxic behavior online

Content moderation provider Spectrum Labs claims to recognize over 40 types of destructive content at scale with proprietary AI.

Investments

Shoplazza slurps up US$150M to help brands design e-stores

Online shop builder Shoplazza helps brands attract customers with compelling website design.

Investments

6sense raises US$200M, acquires Singapore's Saleswhale

Since the unicorn's series D round in March 2021, 6sense has released 52 new features, made two acquisitions, and doubled its customer base.

Investments

Customer onboarding platform Rocketlane grabs US$18M

The martech firm aims to help brands shorten their product onboarding with a one-click setup.

Investments

Mention Me nabs US$25M to helps brands win with referrals

The customer referral app claims to have delivered 4 million referrals, bringing its revenue to more than US$1.36B.

Investments

Sales call efficiency platform SaaS Labs snaps up US$42M

SaaS Labs uses machine learning to understand the quality of recorded sales calls at scale. The firm claims to have grown by 2.5x over the past year.

Content Marketing

Semrush acquires Backlinko to bolster its free digital marketing courses

Backlinko offers free SEO insights and has amassed more than 500,000 monthly organic visits. Its YouTube channel currently has 467,000 subscribers.

Reports

Report: B2B marketers spend too much time creating content

Casted analyzed responses from 100 B2B content marketers in the US. Here are some of the key findings.

Investments

In-app user engagement platform Appcues grabs US$32.1M

With fresh capital in its coffers, Appcues offers a solution for improving product adoption, without needing a developer.

Investments

Evocalize bags US$12M to help brands run digital marketing

Evocalize claims to help brands cut time spent on digital marketing down from nine hours to nine minutes.

Technology

Proton.ai grabs US$20M to make sales management easier for distributors

With US$24 million in total capital, Proton.ai aims to help distributors modernize their sales stacks.

Spotlight

Hannah Lazatin on building a career as a freelance luxury journalist

With more than six years of experience as a luxury writer and editor, Hannah Lazatin discusses her career as a freelance journalist.

Spotlight

Apex Group CMO Rosie Guest explains why marketers have to “be ready to kill your darlings”

The prominent fintech CMO shares insights into her marketing approach, including how to be detached from a campaign's creative.

Freelancing

Profitable freelance writing niches you should try in 2024

Discover 10 freelance writing niches that offer high pay and consistent demand. Find the perfect niche to grow your freelance writing career in 2024.

Spotlight

Scientific Inquirer’s Marc Landas aims to emulate Wired for science

Chief editor at Scientific Inquirer Marc Landas seeks to make scientific knowledge more accessible to the general public.

Technology

Market research app Nailbiter bags US$13.3M to put cameras on offline shoppers

The platform claims to have already roped in 13 of the top 20 global consumer packaged goods brands as clients.

Technology

Creative collaboration app Punchlist raises US$2M, offers a generous free plan

Punchlist claims to have helped creatives save up to 250,000 work hours by speeding up the project feedback loop.

Technology

With US$8M, Humanz wants to help marketers measure sales from influencers

Humanz claims to be able to track an influencer’s individual role in company sales, even if the influencer doesn’t use a trackable link.

Technology

Ubiquitous raises US$5M to help brands deploy viral TikTok influencer campaigns

Within six months, the martech company has booked US$6 million in sales from 250 brands.

Technology

Mavrck closes US$120M to help consumer brands run influencer campaigns

Mavrck claims to have helped brands amass 240 million engagements on social media in the past seven years.

Technology

Adventr raises US$5M to make interactive video easier for creators

Launched in 2020, Adventr has raised a total of US$6 million. The firm will allocate fresh funds for hiring and product innovations.