Working with freelance press release writers is a viable option for busy PR teams looking to save valuable time and resources when it comes to on-demand projects. In addition to maintaining a flexible budget, companies can strengthen their press release quality by working with industry specialists for specific projects.
However, not all writers can craft a powerful press release. It takes skills beyond just being able to write an article in press release format. In general, good press release writers have a knack for identifying interesting news angles, laying out the most important facts in a jargon-free way, and keeping a consistent journalistic tone. When done correctly, a press release should be able to capture journalists’ attention, resulting in more earned media coverage for your brand or client.
Additionally, if press release writers are actually project-appropriate, they will come with built-in experience in your specific niche (e.g. maybe they were former journalists on your beat, or worked in the comms department of a similar company, etc). They will conduct better research and utilize their own understanding of key industry trends, insights, terms, and other crucial information inside of the release.
That said, and in no particular order, here are five places to look for project-appropriate freelance press release writers.
Platforms to hire freelance press release writers
It’s a good idea to hire freelance journalists to craft high-quality press releases. In their line of work, they’ve received tons of press releases and story pitches. This is why — when the tables are turned — they have a unique advantage in understanding what kind of story angles will play well with an audience of journalists and editors.
ContentGrow is an excellent place to start. The platform is a private marketplace to help brands and content teams work with curated freelance writers and journalists. The platform is strong in sourcing talents from the US and Asia Pacific.
A unique value-add on ContentGrow is that the team will help assemble a list of freelance journalists and PR writers that it believes will be suitable for your project. Clients can browse through the platform’s user base or request free outbound talent curation for their projects.
The app has an excellent workflow system that helps content teams collect inbound story pitches from freelancers, commission assignments, sequence edits, and handle payments. There is no subscription required. Instead, ContentGrow just charges a small commission on every completed assignment inside the venue.
While Fiverr is a well-known marketplace to work with affordable freelance talents globally, the company now has different talent tiers to help with various projects. Its top tier (Fiverr Business) will provide a personal account manager to help clients thrive.
Fiverr Business charges a subscription of US$150 annually (excluding freelancer rates). Brands looking for cheaper options can browse through Fiverr’s low tier with a few hundred writers.
This marketplace claims to have a database of more than 100,000 writers. Clients can browse through the database or request writer applications from candidates interested in press release creation projects. Clients can set their rates when requesting applications.
Constant Content will also provide an account manager to help clients navigate the platform.
Launched in 2010, WriterAccess is a combination of a writer marketplace and a suite of writing tools. Using its lowest subscription option at US$39 per month (excluding writing fees), clients can access its writer and journalist database, and easily use tools such as BuzzSumo and SERP Tracking.
Freelancers on WriterAccess charge anywhere from US$0.02 to US$1 per word, depending on complexity. The company claims that it has writers from more than 90 industry niches and provides unlimited revisions.
This is an online writing service for companies looking to skip the talent selection process. PR teams can immediately make an order for a press release, and that’s about it.
CorpWriting explains that it will assign writers with journalism education and relevant professional backgrounds to craft press releases. The firm charges US$66 for a 500-word press release and offers discounts for bulk orders.
Save time and money when producing high-quality content. ContentGrow helps brands and publishers work with perfectly matched freelance writers and journalists at preferred rates. Fill out the form below to get your own shortlist of talent or visit the site to get started.