Shoplazza slurps up US$150M to help brands design e-stores

Online shop builder Shoplazza helps brands attract customers with compelling website design.

Shoplazza slurps up US$150M to help brands design e-stores

Sometimes, we buy things online not because we truly need them, but because we feel excited about clicking that purchase button and having something to look forward to. When it comes to e-shopping, presentation is everything.

Shoplazza is one of many players that help brands attract customers through wonderful design.

The Toronto-based e-store builder recently announced that it closed US$150 million in series C1 funding from Softbank Vision Fund 2. New investors Chimera and Stepstone, alongside existing investors Elegrace, Sequoia China, and Qianhai FoF, also joined in the round.

So far, the company has raised a total of US$199 million over two rounds.

The firm will use the funding for research, product development, recruitment, and growing its North American and European offices.

Shoplazza aims to empower brands that want to build and design their own online stores. The platform is designed to help them become independent and global. In addition to design features, it also offers solutions for marketing, payments, and service fulfillment.

Co-founders Bing Xia and Jeff Li launched Shoplazza in 2017. The firm claims to now have over 500 developers and vendors in marketing, payments, and more. Companies that use Shoplazza's tech include giants like Facebook, Google, Paypal, Stripe, and Mobvista.

Additionally, the company claims to have over 300 employees in six different cities worldwide.

Jeff explained that Shoplazza's mission is to help clients globalize, increase their internet recognition, and provide better customer service.

The e-store builder also helps users spread their brands across social platforms like Facebook, Instagram, and more. Additionally, brands can create TikTok videos to reach audiences, start targeted shopping campaigns on Google, and send emails to build lasting customer relationships.

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Here a quick demo of how Shoplazza works:

How much does Shoplazza cost?

Shoplazza offers five plans: Basic (US$28 monthly), Advanced (US$59 monthly), Premier (US$99 monthly), Enterprise (US$189 monthly), and Pro (US$218 monthly).

The Basic and Advanced plans include six staff accounts, discount codes, and website and content SEO support. The Premier plan accommodates 15 staff accounts and coupons. In contrast, Enterprise and Pro pricing both provide 100 staff accounts.

All plans allow an unlimited number of products to display on the website and a free seven-day trial for all users; no credit card is needed.

Shoplazza competes with many other platforms that help businesses build and market online stores. Major rivals include Ecwid and publicly traded Shopify (NYSE: SHOP).

US-based Ecwid provides online selling solutions for small businesses. It allows brands to quickly set up an online shop and market their ads on Google, Facebook, Snapchat, and Pinterest.

Canada-based Shopify offers a drag-and-drop builder with a 14-day free trial. The company went public on the NYSE in May of 2015 and has a current market cap of more than US$118 billion. The company claims that 1.7 million businesses worldwide use its platform.

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