News McCain taps Bollywood magic to launch South Asian-inspired snacks McCain’s latest campaign fuses Bollywood spectacle with frozen food innovation. Here’s what marketers should learn from the cross-cultural play
News Apple’s final collab with Jane Goodall is a masterclass in brand storytelling Apple’s latest global platform is more than just a tribute to Mac. It’s a strategic bet on emotion-led brand marketing
News Spotify joins forces with labels to push AI tools for artists Spotify is building AI tools for music, without cutting out the artist. Here's why that matters for brand marketers
News POP LAND makes international debut with pastel pop-up in Singapore POP LAND makes a calculated leap outside China with a limited-edition Singapore experience
News How Neopets is using nostalgia and superfans to rebuild its brand Neopets is betting on superfans and strategic loyalty to win back its massive fanbase
News Garuda taps Mitsubishi, OT Group for ‘Sky explorer’ marketing universe Garuda’s cross-sector campaign unites airlines, auto, FMCG, and comics into a marketing-first experience
Martech From outreach to outcomes: measuring PR effectiveness in the digital era Why PR success today depends on data-driven measurement, human insight, and proactive media intelligence.
News Microsoft x Crocs: A nostalgia drop marketers shouldn't ignore Microsoft’s 50th-anniversary Crocs bundle shows how legacy brands can go viral again
News Lay’s rebrand puts the potato first Lay’s latest brand overhaul celebrates its potato roots and signals a shift toward ingredient-first storytelling
News MoMA and Mattel launch a design-forward toy collection inspired by modern art MoMA and Mattel are reimagining collectibles through modern art. Here's what the partnership means for design-forward branding
News Domino’s turns up the crave factor with first brand refresh in 13 years Domino’s goes bold with new packaging, sound logo, and identity. Here’s how it plays into modern brand strategy
Content Marketing What you need to know about content localization for new markets Guide to effective localization strategies for preparing your company to enter new markets.
News CeraVe teams up with the NBA CeraVe becomes the NBA’s official skincare and haircare partner. Here’s what this cultural crossover means for marketers
News Spotify’s Tunetorials turns ad lessons into bangers A new series from Spotify Advertising blends marketing education with original tracks and music videos
Content Marketing Serbiz proves TikTok doesn’t need polish, just show up and hustle Forget perfect. Serbiz’s unfiltered, honest content scaled across Southeast Asia
News KitKat’s Break Buddies bring collectibles into snacking culture New limited-edition plushies from KitKat highlight the brand’s push into lifestyle marketing
Lists Brands ride the Swift wave again with “The Official Release Party of a Showgirl” Swift’s three-day theatrical event broke box office rules and inspired a wave of brand activations. Here’s what made it work
News McDonald’s revives Monopoly with Gen Z flair and nostalgic chaos McDonald’s resurrects Monopoly with digital twists, influencer firepower, and Gen Z sensibility
News Brands are rewriting the rules of TV advertising At Tatari’s Forward 2025, marketers shared how they’re turning TV into a performance channel
Content Marketing 1664’s Robert Pattinson play signals a bold new chapter in beer marketing With Robert Pattinson front and center, 1664 is chasing a new cultural narrative around beer and good taste
Reports Key takeaways from Meltwater's US Digital 2025 report The US is 93% online, 73% social, and fully mobile—here’s what marketers should do about i
Content Marketing OREO brings the K-pop heat with BABYMONSTER in limited-edition collab A bold K-pop partnership brings OREO closer to Gen Z. Here’s how brands can take notes.
News Sephora and Rare Beauty spotlight youth mental health with global campaign A global fragrance campaign aligns beauty with purpose, driving mental health access across 25 markets
Reports Why luxury marketers should watch Hong Kong and Singapore this Golden Week A new MDRi survey reveals how ultra-rich Chinese travelers are spending during Golden Week 2025
News Pizza Hut revives classic logo with a twist From slanted typography to plush garlic bread toys, Pizza Hut is refreshing its image worldwide.
