Content Marketing Sprite goes hyperlocal to win Gen Z’s summer loyalty in ASEAN Sprite’s summer takeover blends hyperlocal flavor, real-time data, and youth culture across ASEAN
News Google taps Aunty M to make B2B ads fun again in Southeast Asia Google Southeast Asia launches its first YouTube creator series to simplify digital ads for entrepreneurs—through comedy.
Content Marketing Samsung taps BTS' RM to turn homes into digital galleries Samsung picks BTS' RM as ambassador to spotlight art accessibility through tech
Content Marketing How plush toys became the surprise heroes of brand marketing More than merch: brands like Pizza Hut and Milo are turning plushies into long-term customer engagement assets.
Content Marketing Standard Chartered puts human stories at the heart of wealth marketing “WealthNOW” blends branded content and business storytelling to win over Asia’s new money elite
Lists Asia’s go-to content marketing agencies — 2025 edition Your go-to-market strategy needs the right content partner. See top content marketing agencies in Singapore, Indonesia, Thailand, and beyond.
Guides How to hire a content writer: Cost, skills & where to find one Hiring a content writer? Learn where to find one, how much to pay, and how AI fits into content creation.
Content Marketing Premier League taps Adobe AI to let fans design fantasy kits New Adobe-powered AI tools will let fans co-create kits and receive custom matchday experiences
News Duolingo and Luckin Coffee mix streaks and sips in Singapore collab Duolingo and Luckin Coffee team up with a cheeky latte collab—here’s why it works
Content Marketing How luxury pop-ups are rewriting the rules of exclusivity From Dior cafés to Louis Vuitton in Joo Chiat, luxury pop-ups are making exclusivity feel more personal
Content Marketing Inside Netflix’s Squid Game takeover in Asia Netflix’s Squid Game activations are sweeping across Asia. Here’s why that matters for marketers.
Reports Trends and data: 50+ new and powerful marketing statistics We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2025 and beyond
Content Marketing Why B2B marketers need to rethink thought leadership for the hidden buyer era New Edelman–LinkedIn report shows how overlooked stakeholders are shaping B2B buying—and what content they actually trust
Content Marketing adidas Originals brings back the 'Superstar' as a symbol of rebellion A fresh campaign ties the iconic sneaker to new cultural disruptors and a call to originality
Content Marketing Pokémon joins Japan’s sleep campaign to promote sleep health Pikachu and Snorlax are now Japan’s “sleep support ambassadors.” This move blends public health with entertainment IP—and marketers should take note.
Content Marketing Tech in Asia drops Indonesian-language site, lays off 18% of staff in strategic overhaul Tech in Asia closes its Bahasa Indonesia platform and lays off 18% of staff in a push toward sustainability
Content Marketing Marketers say they want relevance. So why aren’t they using context? Contextual targeting is future-ready, but most marketers are stuck in the past. Here’s what needs to change.
Content Marketing TikTok’s 2025 insights might hold the key to your next big strategy Quick trends fade, but cultural shifts last. TikTok’s 2025 insights show how marketers can move past fads to build meaningful connections.
Lists Five agencies in Asia that specialize in thought leadership Thought leadership is great for helping your brand gain credibility in the market, particularly for B2B firms. Here are five agencies in Asia that can help.
Content Marketing Gen Z’s financial stress is fueling a new kind of consumerism With economic strain and social values front and center, Gen Z demands more from brands. Here’s how to respond.
Content Marketing Matcha madness: how brands are capitalizing on the green gold rush Matcha is no longer just a wellness trend—it’s a branding powerhouse. Here’s how marketers can tap into its green momentum.
Content Marketing The great generation divide: marketing from Gen Beta to Boomers in 2025 From AI natives to digital adapters—here's what brands need to know about marketing across generations.
Content Marketing Nike goes full horror to make football thrilling again Nike’s new “SCARY GOOD” campaign brings horror tropes to the pitch—here’s how brands can learn from its bold creative reset
Content Marketing Content localization mistakes cost you - here's how to fix them (every time) Direct translations don’t work. Learn how to optimize your content for international SEO, cultural adaptation, and audience engagement.
Content Marketing JINRO rides Squid Game hype again with season 3 soju collab JINRO’s new campaign with Netflix reveals how fan activations can drive global product demand
