Content Marketing Three reasons why press releases are essential There's big business in the world of publicity, and press releases are at the heart of it. But why?
Content Marketing Read this before hiring a writer for your business If you think writing copy for your business is as simple as getting a writer who can string a few sentences together, you're dead wrong. Here's why.
Content Marketing Tips and tricks for hiring a ghostwriter Articles, social media posts, or an e-book could help grow your business, but you don't have the time for that. So what can you do? Hire a ghostwriter, of course!
Content Marketing What marketers can learn from past World Cup ad campaigns It's not every day that half the world is watching your ad. Here's what brands can learn from past campaigns in the lead-up to the 2022 FIFA World Cup.
Content Marketing How Customer Camp doubled its newsletter audience in nine weeks Customer Camp CEO Katelyn Bourgoin shared growth hacks that helped her firm acquire more than 4,000 new subscribers in nine weeks.
Content Marketing How sports marketers are innovating post-Covid Interesting trends range from virtual showcases to activities in the metaverse. Naturally, the best sports marketing plays still focus on fan engagement.
Guides 4 ways to quickly get 500 SaaS customers Hampton VC's Joe Speiser recently shared four customer acquisition flywheel strategies to help SaaS founders quickly lock in hundreds of customers.
Reports What is a good conversion rate for your business? The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.
Reports Marketers look to offer more personalized loyalty programs in APAC (report) Antavo's customer loyalty report looks into the key trends and challenges that APAC marketers face in 2022 and beyond.
Content Marketing 3 important social media updates for brands in multiple markets Social media influences 71% of buying decisions and localization is an important factor. Here are a few updates for brands operating in multiple markets.
Content Marketing Top 3 data-driven marketing trends to stay ahead in 2024 Explore the latest data-driven marketing trends for 2024 that can transform your strategy. Stay informed and ready for the next wave of marketing innovations.
Content Marketing 3 ways to create an outstanding landing page Make your landing page attractive and easy to navigate. A focus on compelling visuals, calls to action, and key message placement is a big part of success.
Content Marketing What brands should know about Gen Z in the metaverse While marketers debate the real-world preferences of millennials, clever brands are reaching Gen Z in the virtual world.
Content Marketing How to run digital marketing without cookies: actionable strategies for 2024 As Google plans to stop supporting third-party tracking cookies in its Chrome browser in 2023, advertisers look for new ways to connect with customers.
Content Marketing 5 Thai campaigns that show how music can help brands go viral These successful music-driven marketing campaigns hit millions of views. Each aims to entertain the audience while sending a key branded message.
Content Marketing Dentsu renames Happy Marketer as Merkle Singapore After a buy-out three years ago, Dentsu has changed the name of its local digital marketing agency as part of a strategic consolidation play.
Content Marketing Skittles hosts Twitch event to say sorry to soured lime fans Tongue in cheek, Skittles formally apologizes to folks frustrated by the brand’s decision to ditch its lime candies in favor of green apple in 2013.
Content Marketing Uber Eats partners indie agency, promotes late-night deliveries in Japan with QR code pajamas For the campaign, the company tied up with an independent creative agency called Special Australia.
Investments Key martech startup news: 175+ investments and acquisitions in 2021 With a global market size of US$121.5 billion, investors and marketers should check out the latest martech startup funding news here.
Content Marketing How to get press release distribution on ContentGrow The global media talent network is offering press release services by matching brands with freelance PR pros.
Content Marketing 5 recommended marketing newsletters to subscribe to in 2022 With an abundance of marketing newsletters out there, here are some that could be a good start for you in 2022.
Content Marketing Report: enterprises see positive results from SEO marketing in 2021 Conductor surveyed more than 350 marketers from enterprises and mid-market firms. Here are several unique insights.
Content Marketing Semrush acquires Backlinko to bolster its free digital marketing courses Backlinko offers free SEO insights and has amassed more than 500,000 monthly organic visits. Its YouTube channel currently has 467,000 subscribers.
Reports Report: B2B marketers spend too much time creating content Casted analyzed responses from 100 B2B content marketers in the US. Here are some of the key findings.
Content Marketing How to write a follow-up email: a definitive guide (2022) Send a follow-up email if you’ve not received a response, don’t think you’ve been rejected.
