Content Marketing Cybersecurity for writers: protecting your data while conducting online research Even searching the internet for research purposes can be dangerous. Click here to find out about cybersecurity for writers.
Content Marketing Content writing 101: how to start a career as a content writer Want to start a career in content writing? This guide covers everything from essential skills to tips for beginners on how to be a successful content writer.
Content Marketing How AI’s impact on education and learning experiences can also be valuable for marketers Discover how AI's impact on education, from personalization to automation, can inspire marketers to create smarter, more engaging strategies.
Content Marketing Why podcasts are now a key medium for influence: insights for marketers What can a political campaign teach you about building trust and influence? A lot. Let’s explore how marketers can take advantage of podcasts.
Content Marketing Key trends in digital lending every marketer needs to know Discover key trends in digital lending that marketers need to know, including AI-driven loan approvals, embedded e-commerce lending, and micro-lending for financial inclusion. Learn how these innovations can shape your marketing strategies to drive engagement and growth.
Content Marketing K-pop meets instant noodles: NewJeans becomes the face of Indomie’s global campaign The "Oh My Good! It's Indomie" campaign, led by NewJeans, combines music, style, and social media for a Gen-Z-focused initiative.
Content Marketing Singles’ Day sales surge: Criteo insights for sales success New data from Criteo reveals top insights from 2023 Singles’ Day, showing that early and late hours are peak times for sales, especially in Southeast Asia and Greater China.
Content Marketing Traditional vs viral marketing: navigating the paradigm shift in advertising Explore the pros and cons of viral and traditional marketing strategies.
news How marketers can prepare for Google’s global AI search expansion Google expands AI search to 100+ countries. Learn how marketers can optimize for better visibility in AI-powered search results.
Public Relations Influencer marketing: promoter or cultural driver? Influencers today aren’t just promoters—they’re shaping culture. See how brands are embracing creators to drive engagement and cultural relevance in 2024.
Content Marketing Australia's potential social media ban for children: What marketers need to know Australia's proposed ban on social media for children could change how marketers reach younger audiences, sparking both challenges and opportunities.
news Gemini now integrated into Google Ads, expanding accessibility for marketers Gemini, now integrated into Google Ads, provides new options for ad creation, asset generation, and reporting to support marketers' campaigns.
Tools 10 lesser-known places to hire freelance press release writers It’s wise to assemble a team of great freelance press release writers for various projects. Here are some places to help get you started.
Content Marketing The essential blend: human judgment and AI tools in modern marketing The collaboration between marketers and AI tools for optimal performance.
martech 7 AI tools to enhance your B2B lead generation & personalization Discover how artificial intelligence is transforming B2B lead generation and personalization, making it more efficient and tailored.
martech StoryChief now integrates with Google Search Console StoryChief announces a new integration with Google Search Console, providing access to advanced SEO analytics and strategy enhancement.
Content Marketing Revamping B2B marketing: staying ahead in 2024 Learn the crucial shifts modern B2B marketers need to make to enhance creativity, personalize messaging, and optimize marketing effectiveness.
Content Marketing How to build your authority in a new market with LinkedIn Step-by-step guide on using LinkedIn to enter new markets. Discover how to localize content and connect with new audiences effectively.
Public Relations After the buzz: 5 strategies to keep your brand in the news cycle Your brand is in the news. Explore ways to maintain media presence with creative strategies for continued organic coverage.
Content Marketing From A to Z: Changi Airport's mystery destination contest Participants can win weekly flights to mystery cities and a grand prize of flights to any of the 26 destinations in the "Travel A to Z" campaign.
news Hyatt Hotel Corporations appoints Tammy Ng to lead marketing in Asia Pacific as VP Hyatt Hotel Corporations names Tammy Ng as VP of marketing for its APAC operations, focusing on communications, brand marketing, loyalty, and digital strategies.
Content Marketing 5 most-common white paper mistakes when building presence in new markets White papers offer a strategic advantage in new market entry. Be mindful to avoid these content creation slip-ups.
Content Marketing The surge of consumer spending in Ramadan 2023: insights for marketers in SEA 2024 Explore how the significant increase in consumer spending during Ramadan 2023 in Southeast Asia offers valuable lessons for marketers in 2024.
Content Marketing Google's March 2024 update: steering clear of low-quality content Understanding Google's 2024 update: A closer look at the crackdown on low-quality content and the push for original, human-centered articles.
Content Marketing Adapting to disruption: SEA's digital marketing shifts in 2024 As Google phases out third-party cookies, SEA marketers pivot towards AI-enhanced personalization and data-driven insights to maintain a competitive edge and forge deeper customer connections.
