Reports Gen Z uses AI more, but Skyword says they are also correcting it Skyword's latest survey suggests Gen Z is embracing AI for research while becoming increasingly willing to challenge inaccurate AI-generated information.
Guides How brands build Gen Z communities that last beyond TikTok Gen Z is gravitating toward Reddit, Discord, Substack, and other participation-first spaces. This guide explores how marketers can build communities that survive changing algorithms.
News Coach rolls out &Coach, an always-on Gen Z storytelling platform Coach is positioning &Coach as a long-running, social-first series built with Gen Z collaborators and celebrity voices, shifting from fixed campaigns to many personal narratives anchored in identity and transition.
News How Pocky is giving its 60-year-old brand a Gen Z glow up As Gen Z seeks authentic experiences, Pocky is repositioning itself as a symbol of everyday connection and shared moments.
Reports Oobit study finds young Americans are rethinking banks as crypto spending conversations surge Survey and Reddit data suggest Gen Z and millennials are exploring alternative financial systems while redefining trust in banking.
Guides TikTok marketing mistakes that trigger Gen Z backlash For brands targeting Gen Z, TikTok risk is no longer just about harmful content adjacency. It is also about avoiding posts that feel forced, fake, undisclosed or tone deaf enough to trigger public backlash.
Gen Z Gen Z vs millennials: content formats that work for each audience Gen Z wants short-form creator content. Millennials want depth and expertise. Here is how to build one content system that reaches both without running two separate operations.
Gen Z The Gen Z B2B buyer playbook: a practical guide for marketers From AI-powered research to community-driven validation, younger buyers are reshaping how B2B decisions get made.
News Duolingo lets learners recover lost streaks for Duo’s birthday, and it’s a retention play marketers should watch Duolingo is finally granting one of its most requested features, giving lapsed learners a path back while showcasing how product design can drive re-engagement.
Reports Gen Z overthinking is now a marketing signal, not just a social trend New EXTRA Gum research shows how texting anxiety, social pressure, and digital self-awareness are shaping Gen Z behavior and creating new challenges for marketers
News Hinge’s new campaign sells emotional honesty, not dating app fantasy Hinge’s latest campaign turns dating app burnout into emotionally honest Gen Z storytelling
Lists Gen Z marketing campaigns: 20+ brand examples marketers should study A breakdown of global and Asian Gen Z marketing campaigns across TikTok, K-pop, and culture-led strategies
martech Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia Mental health, meme culture, and gaming tribes—marketers need to explore what Gen Z's actually want this 2025.
