Public Relations Omnicom PR gives Shouvik Mukherjee wider APAC creative role Omnicom PR gives Shouvik Mukherjee a wider APAC creative remit across major network brands, signaling another step in post-IPG integration.
Public Relations Byline article: how PR teams turn executive expertise into earned visibility Learn what a byline article is, when to use one, how to pitch editors, and how PR teams should measure earned visibility from bylines.
Public Relations Message pull-through: how PR teams prove the story actually landed Learn how to measure message pull-through in PR coverage, score earned media quality, and prove whether the intended story actually landed.
Public Relations Reactive PR: how to earn coverage when the news cycle moves first Reactive PR helps teams respond to live news moments with credible commentary, faster approval, and better earned media measurement.
Public Relations Analyst relations: how B2B PR teams build influence before the shortlist A practical analyst relations guide for B2B PR teams covering analyst briefings, measurement, tools, common mistakes, and AI-era visibility.
Public Relations Media advisory: how PR teams get journalists to show up A practical media advisory guide for PR teams, covering format, examples, media advisory vs press release, outreach timing, and measurement.
Public Relations PR report: how to prove coverage, learn from it, and brief the next campaign Learn how to build a PR report that explains coverage quality, message pull-through, stakeholder impact, AI visibility, and next campaign actions.
Public Relations Digital PR: how B2B brands earn authority in search, media, and AI answers Learn how digital PR helps B2B brands earn media coverage, backlinks, AI citations, and buyer trust through useful proof and credible stories.
Public Relations Media training: a practical guide for PR teams and spokespeople A practical media training guide for PR teams, founders, and executives preparing for journalist interviews, podcasts, live video, and crises.
Public Relations Share of voice calculation: how PR teams should measure visibility without fooling themselves Learn how to calculate share of voice across PR, social, search, and AI answers, with formulas, reporting tips, and common measurement mistakes.
Public Relations Crisis communication plan: a practical template for PR teams before things go wrong Build a crisis communication plan that works before you need it. This guide covers all six components PR teams need, with a step-by-step build process.
Public Relations Event press release template: what PR pros actually send (and when) Most event press releases fail because the event is not the news. Learn the two tools B2B PR teams actually use: a pre-event media invite and an at-event announcement press release, with templates and real examples.
Public Relations PR strategy examples: how to plan campaigns that earn coverage A PR strategy is not a tactic list. See how Dwolla, Gong, and Resource Guru built campaigns that earned real coverage, with a framework you can apply.
Public Relations Best free press release distribution services for startups and small businesses Compare the best free press release distribution services for startups. Honest platform breakdown, comparison table, and when free tools stop being enough.
Public Relations Best AI press release writing tools for startups on a budget Compare the best AI press release writing tools for startups, with pricing, use-case guidance, and a pre-send review checklist.
Guides Grammarly for email and LinkedIn outreach: a practical playbook for better replies How marketers and PR professionals use Grammarly to refine outreach, improve tone, and increase reply rates without sounding robotic
Public Relations Founder-led PR: turning executives into thought leaders in 2026 As AI floods content channels, founder voices become the new signal of credibility
Public Relations How to build media relationships in 2026 without cold spamming Why relevance and trust now outperform volume in PR outreach
Reports What makes a story newsworthy in 2026: the rules PR pros can’t ignore Why most PR pitches fail today and how to craft stories journalists and AI actually pick up
Reports PR in the zero-click era: why visibility now means being cited, not clicked AI search is shifting visibility from clicks to citations, and PR is at the center of it
Reports Localization gaps are costing companies 20% in revenue as global expansion accelerates New Lokalise data shows how AI translation, budget gaps, and weak localization strategies are holding back global growth
News Sam Altman’s coder tribute sparks backlash and memes The AI narrative gap is widening, marketers should pay attention
News Did McDonald’s CEO just stage the Big Arch bite? Here’s why brands jumped in After McDonald’s CEO Chris Kempczinski’s Big Arch tasting video drew criticism, Burger King, Wendy’s and A&W responded with their own social-first burger moments.
Public Relations Media pitching email templates that get replies (with examples) Practical media pitching email templates PR teams, founders, and marketers can use to earn journalist replies.
Public Relations David Beckham’s post-feud interview is a PR case study in restraint When family drama meets the global stage, Beckham’s media strategy keeps the brand intact
