Public Relations PRovoke Media CEO: brand activism evolves in Asia Here is how Lenovo's campaign has reshaped the image of Chinese manufacturing.
Spotlight On luxury journalism: an interview with Tatler Asia's Jacqueline Tsang Jacqueline Tsang's big break came when an opportunity with Tatler Asia opened. Here's her story.
Spotlight Pitching to editors – top tips by Jacqueline Tsang, EIC, Tatler Asia Tatler Asia's Regional Head of Content and Editor in Chief Jacqueline Tsang shares some of the best ways PR practitioners can pitch to editors.
Spotlight Will ChatGPT replace humans in PR? Q&A with Arun Sudhaman C2 Media asked Arun Sudhaman the tough question we've been asking a lot, and here's what he has to say.
Spotlight PR and comms in APAC: challenges and trends with Arun Sudhaman The PR and comms industry in APAC is unique, and so are its challenges. We speak to Arun Sudhaman to learn more.
Spotlight PR vs advertising: insights by PRovoke Media's Arun Sudhaman PR or advertising - C2 Media speaks to Arun Sudhaman to get his thoughts on this, and the future of the PR industry in APAC.
Spotlight From consultant to managing director: Thomas Franky's story We speak with PR veteran Thomas Franky on his decades-long career in the Indonesian PR and comms industry.
Spotlight Comms, PR and ESG in Indonesia: perspectives by Thomas Franky, Artemis Indonesia Investors are increasingly mounting pressure on companies to comply with ESG, so how is Indonesia handling it? Thomas Franky shares more.
Spotlight Building a PR agency: small budget? No problem - Q&A with Harumi Supit It's really not that difficult to bootstrap your own PR 'startup' as long as you stick to some key strategies.
Spotlight Bootstrapping your own PR agency: key insights from Harumi Supit Starting your own PR agency can be exciting, but it does come with its challenges. Harumi Supit shares her tips on navigating the landscape.
Public Relations Navigating PR pitching: more insights from Seedstars' Michaela Villaroman Pitching stories to the press needn't always revolve around funding news. Michaela Villaroman shares tips on how to up the creative factor.
Public Relations Seedstars' Michaela Villaroman on research and relationships in PR It’s not easy to get featured on TechCrunch. To PR professional Michaela Villaroman, relationship-building for startups is key.
Public Relations How Seedstars' global media relations head approaches PR for startups In the first episode of the Comms in Asia podcast by C2 Media, Michaela Villaroman shares how to navigate common PR challenges for tech startups.
Public Relations The impact of emerging technologies on branding and public relations We can't run from tech, so we'd need to embrace it - yes, even the PR industry. Here are some ways emerging tech is changing the PR landscape.
Public Relations A beginner’s guide to building relationships with journalists Good relationships with journalists benefit your brand's image. PR expert from Seedstars Michaela Villaroman shares proven strategies for success.
martech Three tech media monitoring tools for businesses Gone are the days of manually scouring the web for mentions of your brand. Here are our picks of media monitoring software to help streamline your PR tasks.
Public Relations 4 things editors look for in press releases Press releases are important media tools that help brands get their message across. Here are some things editors look for in a press release – so you can get your news published in the media.
Technology Here's how consumer behaviors are changing post-lockdown The COVID-19 pandemic has changed everything, even consumer behaviors. To recover economically, companies need to stay on top of changing trends.
Technology How Musk’s Twitter buy-out shapes the platform’s future Twitter is now owned by someone who calls himself a “free speech absolutist." Here's what marketers and media pros should keep in mind.
Public Relations Unilever will stop marketing food and beverages to children under 16 Efforts to limit marketing to young audiences come amid health concerns, such as childhood obesity. The deadline for brands to comply is January 2023.
Public Relations 3 ways brands can be more eco-friendly as consumers drive sustainability As consumers shift toward eco-friendly lifestyles, brands genuinely need to do what's best for the planet. Here are a few tips on how to go green.
Content Marketing 5 Thai campaigns that show how music can help brands go viral These successful music-driven marketing campaigns hit millions of views. Each aims to entertain the audience while sending a key branded message.
Public Relations 5 misconceptions about gamers that marketers need to know There are long-standing myths about the relationship between gamers and brands that remain in the minds of modern marketers. Let's hit the reset button.
Public Relations LinkedIn lets users add “dyslexic thinking” as a skill The campaign is relevant to marketers as it shows how brands can embrace inclusivity with relative ease and benefit from a positive PR splash.
Technology Mobile commerce, marketing pull Express out of Covid-19 battering The fashion brand saw its average order value jump by 27% after launching a mobile app and switching up its marketing game.
