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Four martech best practices in 2022
Martech

Four martech best practices in 2022

Owning a car doesn’t mean you know how to drive. The same concept applies to using Martech tools. Here are some martech best practices for success this year.

  • Brandon T. Suss
Brandon T. Suss Aug 5, 2022 • 5 min read
Here's how consumer behaviors are changing post-lockdown
Technology

Here's how consumer behaviors are changing post-lockdown

The COVID-19 pandemic has changed everything, even consumer behaviors. To recover economically, companies need to stay on top of changing trends.

  • Valery Moniaga
Valery Moniaga Aug 3, 2022 • 4 min read
Ad spend in retail media, search and social grew in 2022 – report
News

Ad spend in retail media, search and social grew in 2022 – report

Omnichannel marketing platform Skai has recently released its 2022 Digital Marketing Quarterly Trends Report, finding robust increases in ad spending across various channels.

  • Jamie
Jamie Aug 2, 2022 • 3 min read
MarTech stack deep dive: Web Analytics
Martech

MarTech stack deep dive: Web Analytics

In the traditional marketing era, marketing had a reputation for being costly and virtually untrackable. Enter Web Analytics.

  • Valery Moniaga
Valery Moniaga Aug 1, 2022 • 5 min read
Here's how to tell if you'd need a copywriter
Content Marketing

Here's how to tell if you'd need a copywriter

There's more than meets the eye when hiring a copywriter – here’s how to know if you’d need one and how to determine whether one is good for you.

  • Stella Estee Samantha
Stella Estee Samantha Jul 29, 2022 • 5 min read
Five ways to improve your freelance writing career
Freelancing

Five ways to improve your freelance writing career

The freelance writing industry is competitive, but there are ways you can improve your career as a writer. Here are five tips to help you get ahead.

  • Stella Estee Samantha
Stella Estee Samantha Jul 28, 2022 • 5 min read
Ensuring your ghostwriter is competent: A quick guide

Ensuring your ghostwriter is competent: A quick guide

Save time and effort bringing your ideas to the world with a professional ghostwriter. This guide shares six tips to help you find a good one.

  • Ramil M. Del Rosario
  • Jamie
Ramil M. Del Rosario, Jamie Jul 27, 2022 • 4 min read
Cross-channel marketing platform Cordial secures another US$50 mil
News

Cross-channel marketing platform Cordial secures another US$50 mil

In an industry of over US$8 billion, Cordial appears to be making waves with its data-centric offerings.

  • Jamie
Jamie Jul 26, 2022 • 3 min read
MarTech stack deep dive: Marketing Automation
Technology

MarTech stack deep dive: Marketing Automation

Marketing automation is one of the fastest-growing parts of the MarTech Stack. Initially used for large enterprises, it has become more scalable for SMEs.

  • Valery Moniaga
Valery Moniaga Jul 25, 2022 • 4 min read
MarTech stack deep dive: Social Media
Public Relations

MarTech stack deep dive: Social Media

Social media is still considered one of the most influential MarTech Stack. Social platforms enable word-of-mouth, brand authenticity, trust, and community.

  • Valery Moniaga
Valery Moniaga Jul 22, 2022 • 4 min read
US content creators largely driven by passion, not money, finds poll
News

US content creators largely driven by passion, not money, finds poll

The study also found that content creators would not work with brands whose values were misaligned with theirs.

  • Jamie
Jamie Jul 21, 2022 • 4 min read
3 reasons why press releases are essential
Content Marketing

3 reasons why press releases are essential

There's big business in the world of publicity, and press releases are at the heart of it. But why?

  • Ramil M. Del Rosario
Ramil M. Del Rosario Jul 20, 2022 • 3 min read
MarTech stack deep dive: Email Marketing
Public Relations

MarTech stack deep dive: Email Marketing

There are various ways to use the internet for your business. One method remains just as crucial today as it was created in 1971 --email marketing.

  • Valery Moniaga
Valery Moniaga Jul 19, 2022 • 4 min read
Is freelance writing the right career move for you?
Freelancing

Is freelance writing the right career move for you?

Stuck in a dead-end job? No career growth? Need more cash? Here's how to tell if freelance writing is for you.

  • Stella Estee Samantha
  • Jamie
Stella Estee Samantha, Jamie Jul 18, 2022 • 4 min read
Read this before hiring a writer for your business
Content Marketing

Read this before hiring a writer for your business

If you think writing copy for your business is as simple as getting a writer who can string a few sentences together, you're dead wrong. Here's why.

  • Stella Estee Samantha
Stella Estee Samantha Jul 15, 2022 • 5 min read
What is MarTech and what can it mean for your business?

What is MarTech and what can it mean for your business?

What is the meaning of martech and why should your business be concerned? We explore more in this article.

  • Valery Moniaga
Valery Moniaga Jul 14, 2022 • 4 min read
Starting your career as a freelance content writer
Freelancing

Starting your career as a freelance content writer

This is the rise of the gig economy, and being a content writer is one of them. Here are some questions to ask yourself if you're ready for it.

  • Ramil M. Del Rosario
Ramil M. Del Rosario Jul 13, 2022 • 4 min read
From corporate to freelance: Vivek Kelkar shares his experience
Freelancing

From corporate to freelance: Vivek Kelkar shares his experience

From journalist to bureau chief to the corporate world, and back to journalism -- but freelance. Here's Vivek's story.

  • Patricia Leuterio
Patricia Leuterio Jul 8, 2022 • 3 min read
18 recommended newswire and press release distribution services
Tools

18 recommended newswire and press release distribution services

PR teams can save a lot of time with the right press release distribution services. Here’s a quick guide to help you select the right one.

  • Ramya Priya
  • Hanin Dita
  • Ramil M. Del Rosario
Multiple authors Jul 5, 2022 • 14 min read
Tips and tricks for hiring a ghostwriter
Content Marketing

Tips and tricks for hiring a ghostwriter

Articles, social media posts, or an e-book could help grow your business, but you don't have the time for that. So what can you do? Hire a ghostwriter, of course!

  • Ramil M. Del Rosario
Ramil M. Del Rosario Jul 4, 2022 • 5 min read
What brands need to know about interactive marketing
Guides

What brands need to know about interactive marketing

In a world where static campaigns have traditionally targeted everyone with the same message, interactive marketing is a subtle and nuanced approach.

  • Valery Moniaga
Valery Moniaga Jun 30, 2022 • 5 min read
3 ways marketers can capitalize on virtual real estate
Technology

3 ways marketers can capitalize on virtual real estate

Real estate is an economic pillar in any market. But as blockchain and the metaverse upend industries, property marketers suddenly have new opportunities.

  • Valery Moniaga
Valery Moniaga Jun 27, 2022 • 5 min read
What marketers need to know about the latest Connected TV trends
Technology

What marketers need to know about the latest Connected TV trends

The pandemic undoubtedly boosted the global video streaming sector via CTV. Today, it would seem there is no going back. Here are some interesting stats.

  • Valery Moniaga
Valery Moniaga Jun 23, 2022 • 4 min read
What marketers can learn from past World Cup ad campaigns
Content Marketing

What marketers can learn from past World Cup ad campaigns

It's not every day that half the world is watching your ad. Here's what brands can learn from past campaigns in the lead-up to the 2022 FIFA World Cup.

  • Valery Moniaga
Valery Moniaga Jun 22, 2022 • 3 min read
How Customer Camp doubled its newsletter audience in nine weeks
Content Marketing

How Customer Camp doubled its newsletter audience in nine weeks

Customer Camp CEO Katelyn Bourgoin shared growth hacks that helped her firm acquire more than 4,000 new subscribers in nine weeks.

  • Enricko Lukman
Enricko Lukman Jun 15, 2022 • 4 min read
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