Martech

Essence expands Roblox beauty world with monetized emote and Gamescom debut

With a new summer island and its first paid emote, essence steps deeper into gamified brand building

Guides

How to hire a content writer: Cost, skills & where to find one

Hiring a content writer? Learn where to find one, how much to pay, and how AI fits into content creation.

Martech

New LinkedIn API finally lets marketers track real content impact

LinkedIn launches analytics API and deeper post metrics to help marketers connect content to real business results

Martech

The rise of faceless creators

Faceless creators are rising across platforms. Here’s what this trend means for content strategy, monetization, and brand marketing.

Content Marketing

Premier League taps Adobe AI to let fans design fantasy kits

New Adobe-powered AI tools will let fans co-create kits and receive custom matchday experiences

Martech

AI startups like Perplexity and OpenAI are coming for Chrome and they’re not holding back

Perplexity’s invite-only browser enters the AI search race as OpenAI prepares its own Chrome rival

Martech

LinkedIn’s 2025 study reveals why creator-led video is now B2B’s must-have move

LinkedIn’s 2025 survey shows marketers are losing audience attention—and how video storytelling might be the fix

Martech

Is branded search worth it? Bose pauses ads to find out

Bose halts search ads in half the U.S. to question whether branded clicks really drive sales

Martech

DHL’s 2025 e-commerce report explores what shoppers expect from brands now

DHL’s new trends report shows where e-commerce is headed—and what marketers should prioritize next

Martech

TikTok doubles down on AI ads with Smart+

TikTok’s Smart+ ad tool is gaining new features as the platform moves toward search integration and less advertiser control

Martech

Google’s search dominance is cracking: what marketers should watch

As Google’s search market share dips, here’s what marketers need to know about the shifting landscape

News

Duolingo and Luckin Coffee mix streaks and sips in Singapore collab

Duolingo and Luckin Coffee team up with a cheeky latte collab—here’s why it works

Martech

5 brands thriving with Gen Z: what they're doing right

Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.

Content Marketing

How luxury pop-ups are rewriting the rules of exclusivity

From Dior cafés to Louis Vuitton in Joo Chiat, luxury pop-ups are making exclusivity feel more personal

Martech

Oakley dives into AI wearables with Meta partnership

Oakley enters the AI glasses race with Meta—here’s what brands should be watching

Martech

Mastering AI marketing tools: essential skills and training programs

Discover essential AI marketing skills, top training programs, and valuable resources to stay competitive and innovative in today's digital landscape.

Martech

Latest Lightricks model release enables fully directed, 60-second AI video

Lightricks updates LTXV to generate 60-second AI videos with real-time control. Open-source model available free on Hugging Face.

Content Marketing

Inside Netflix’s Squid Game takeover in Asia

Netflix’s Squid Game activations are sweeping across Asia. Here’s why that matters for marketers.

Reports

Trends and data: 50+ new and powerful marketing statistics

We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2025 and beyond

Martech

Meta expands Advantage+ with AI video, stickers, and virtual try-ons

Meta just dropped a slew of gen AI features for Advantage+. Here's what it means for brands and agencies.

Content Marketing

Why B2B marketers need to rethink thought leadership for the hidden buyer era

New Edelman–LinkedIn report shows how overlooked stakeholders are shaping B2B buying—and what content they actually trust

Content Marketing

adidas Originals brings back the 'Superstar' as a symbol of rebellion

A fresh campaign ties the iconic sneaker to new cultural disruptors and a call to originality

Guides

How to write pitches that spark "aha!" moments

Tired of generic proposals? Discover the secret to writing content pitches that excite writers and get you stellar results.

Martech

How startups can build scalable marketing tools with ReactJS

Use ReactJS to streamline dashboards, launch campaigns faster, and unlock real-time insights for your marketing team.

Martech

Why the brand book is dead and how to build a brand OS instead

Why static brand guides no longer work and how to build a living brand system that adapts in real time