Guides How to hire a content writer: Cost, skills & where to find one Hiring a content writer? Learn where to find one, how much to pay, and how AI fits into content creation.
Martech New LinkedIn API finally lets marketers track real content impact LinkedIn launches analytics API and deeper post metrics to help marketers connect content to real business results
Martech The rise of faceless creators Faceless creators are rising across platforms. Here’s what this trend means for content strategy, monetization, and brand marketing.
Content Marketing Premier League taps Adobe AI to let fans design fantasy kits New Adobe-powered AI tools will let fans co-create kits and receive custom matchday experiences
Martech AI startups like Perplexity and OpenAI are coming for Chrome and they’re not holding back Perplexity’s invite-only browser enters the AI search race as OpenAI prepares its own Chrome rival
Martech LinkedIn’s 2025 study reveals why creator-led video is now B2B’s must-have move LinkedIn’s 2025 survey shows marketers are losing audience attention—and how video storytelling might be the fix
Martech Is branded search worth it? Bose pauses ads to find out Bose halts search ads in half the U.S. to question whether branded clicks really drive sales
Martech DHL’s 2025 e-commerce report explores what shoppers expect from brands now DHL’s new trends report shows where e-commerce is headed—and what marketers should prioritize next
Martech TikTok doubles down on AI ads with Smart+ TikTok’s Smart+ ad tool is gaining new features as the platform moves toward search integration and less advertiser control
Martech Google’s search dominance is cracking: what marketers should watch As Google’s search market share dips, here’s what marketers need to know about the shifting landscape
News Duolingo and Luckin Coffee mix streaks and sips in Singapore collab Duolingo and Luckin Coffee team up with a cheeky latte collab—here’s why it works
Martech 5 brands thriving with Gen Z: what they're doing right Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.
Content Marketing How luxury pop-ups are rewriting the rules of exclusivity From Dior cafés to Louis Vuitton in Joo Chiat, luxury pop-ups are making exclusivity feel more personal
Martech Oakley dives into AI wearables with Meta partnership Oakley enters the AI glasses race with Meta—here’s what brands should be watching
Martech Mastering AI marketing tools: essential skills and training programs Discover essential AI marketing skills, top training programs, and valuable resources to stay competitive and innovative in today's digital landscape.
Martech Latest Lightricks model release enables fully directed, 60-second AI video Lightricks updates LTXV to generate 60-second AI videos with real-time control. Open-source model available free on Hugging Face.
Content Marketing Inside Netflix’s Squid Game takeover in Asia Netflix’s Squid Game activations are sweeping across Asia. Here’s why that matters for marketers.
Reports Trends and data: 50+ new and powerful marketing statistics We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2025 and beyond
Martech Meta expands Advantage+ with AI video, stickers, and virtual try-ons Meta just dropped a slew of gen AI features for Advantage+. Here's what it means for brands and agencies.
Content Marketing Why B2B marketers need to rethink thought leadership for the hidden buyer era New Edelman–LinkedIn report shows how overlooked stakeholders are shaping B2B buying—and what content they actually trust
Content Marketing adidas Originals brings back the 'Superstar' as a symbol of rebellion A fresh campaign ties the iconic sneaker to new cultural disruptors and a call to originality
Guides How to write pitches that spark "aha!" moments Tired of generic proposals? Discover the secret to writing content pitches that excite writers and get you stellar results.
Martech How startups can build scalable marketing tools with ReactJS Use ReactJS to streamline dashboards, launch campaigns faster, and unlock real-time insights for your marketing team.
Martech Why the brand book is dead and how to build a brand OS instead Why static brand guides no longer work and how to build a living brand system that adapts in real time
Spotlight Ken Kerrigan on AI in PR: Why human touch still matters The Bliss Group's Ken Kerrigan explains why AI excels at audience research but falls short on reputation strategy—and what that means for communicators navigating the technology shift.