Who's covering AI and martech in APAC: journalists and writers worth following in 2026
A media list of real APAC journalists covering AI, martech, and PR, grouped by beat, with links to their current bylines.
Ask most comms people to name a journalist covering AI or martech in APAC, and you'll get two names, maybe three, and then silence. I run into this constantly. Someone on a PR team wants to pitch a story and defaults to whoever they pitched last time, whether or not that person is even on the right beat anymore, and it shows in the response rate.
So here's what I actually use: one journalist from each of the region's major marketing and martech publications, current as of this week, with a link straight to their byline so you can read their last few stories before you write a word of your pitch.
Table of contents
Jump to each section:
- Why APAC needs its own AI and martech media list
- Who to follow, by publication
- How to use this list for media relations
Why APAC needs its own AI and martech media list
Most "who to follow" lists for this region are written for readers, not pitchers. They skew toward brand-side marketers and CMOs, the people you'd want to meet at a conference, not the people who decide whether your funding announcement gets covered.
I built this one the other way around: it's pulled from sister agency Content Collision's own media shortlist, one current journalist per outlet, so you know exactly who to pitch once you've decided where you want coverage.
Enricko Lukman
Every name below is a current, full-time journalist or editor. I checked each one against their outlet's own byline archive rather than trusting an old bio or a press release, because titles in this industry go stale fast. One name on here is Patrecia, who writes for ContentGrip. I'm not going to pretend otherwise, so I've just said so and let you weigh it however you like.
A quick note on how these were picked: each person is full-time staff at their outlet, not a freelancer, and their most recent published piece is within the last few months, since a bio can stay live long after someone's moved outlets. Where an outlet had more than one option, I went with whoever's actual coverage sits closest to AI, martech, or PR.
The order below follows the same sequence as the publications list, so you can cross-reference the two directly.
Who to follow, by publication
Adam McCleery covers agency pitches, account moves, and media buying news for AdNews, Australia's oldest advertising trade title.
Aliza T. Carmona is a regional journalist at MARKETECH APAC, filing daily coverage of brand campaigns, agency appointments, and marketing news across Hong Kong, Indonesia, Thailand, and other Southeast Asian markets.
Bobby McGill is founder and publisher of Branding in Asia. He still writes and edits regularly rather than working purely on the business side, including the publication's ongoing interview series with agency and design leaders across the region.
Gabriel Budi Sutrisno is Marketing-Interactive's regional digital editor for Indonesia and the Philippines, covering marketing, advertising, and business developments across both markets, including AI adoption stories inside Indonesian enterprises.
Tom Fogden is editor at B&T, covering agency moves, brand campaigns, and media deals from an Australian vantage point.
Neeta Nair is editor of IMPACT Magazine, part of exchange4media, covering India's advertising and marketing industry, including agency leadership moves and AI adoption stories.
Sunna Coleman covers news and creative work from the APAC region for Little Black Book, interviewing agency and brand leaders behind campaigns across the region.
Nathan Jolly is features editor at Mumbrella, covering Australian and New Zealand media, marketing, and advertising news.
Aulia Masna is editor of Campaign Indonesia, covering the country's advertising, marketing, and media industry, including agency and marketer moves and AI adoption stories.
Patrecia Meliana writes ContentGrip's AI and digital marketing trend coverage with a Gen Z lens, and is one of the few voices on this list writing specifically about how younger marketers and consumers are reshaping AI adoption in the region.
Raya TanHow to use this list for media relations
A name and an outlet aren't enough to justify a pitch. Before adding anyone here to your own media list, do three things:
- Read their three most recent published pieces to confirm the beat still matches your story.
- Check the byline is still current. Journalists move outlets often in this region, and a six-month-old title can be wrong. I got caught out by this myself more than once while researching this piece.
- Write one sentence explaining why this specific person, not just this outlet, is the right fit for your pitch.
That last step matters more than it sounds. If you can't write that sentence, the story probably isn't ready to pitch yet, or this isn't the right reporter for it.
