Guides 12 marketing and martech publications every APAC marketer should follow in 2026 A working shortlist of 12 marketing and martech publications for APAC marketers, compared on focus, cadence, format, and what each is actually good for.
Guides Content marketing platforms vs. content marketing resources: the complete 2026 guide Content marketing platforms and content marketing resources aren't the same thing. Here's how to tell them apart, and where each one fits your stack in 2026.
content marketing Your AI agents need an operating model, not a roadmap Most teams add AI agents before they have an operating model. Here's the ownership, approval, and governance framework to build first.
Public Relations Crisis communication plan: a practical template for PR teams before things go wrong Build a crisis communication plan that works before you need it. This guide covers all six components PR teams need, with a step-by-step build process.
Influencer Marketing How to build a brand ambassador program that creators actually want to join A practical guide to building a brand ambassador program: from defining goals and recruiting creators to structuring pay, onboarding, and measuring ROI.
Marketing Go-to-market strategy examples: what marketers can learn from real launch plays Eight documented go-to-market strategy examples from B2B companies. For each, the focus is on the specific audience, channel, and message decisions that made the launch work.
Public Relations Event press release template: what PR pros actually send (and when) Most event press releases fail because the event is not the news. Learn the two tools B2B PR teams actually use: a pre-event media invite and an at-event announcement press release, with templates and real examples.
Public Relations PR strategy examples: how to plan campaigns that earn coverage A PR strategy is not a tactic list. See how Dwolla, Gong, and Resource Guru built campaigns that earned real coverage, with a framework you can apply.
Public Relations Press kit examples: what to include and how to build one journalists will use A practical guide to building a press kit: what to include, real-world examples by hosting format, where to host it, and the mistakes that cost you coverage.
News Introducing GripApply: we built something to help you actually use what you read We built GripApply to close the gap between reading something useful and actually doing something with it. Live now on every ContentGrip article.
Spotlight Dreamdata CEO Nick Turner: B2B buyers have made up their minds before you call Dreamdata CEO Nick Turner on why B2B buyers arrive with their minds made up, how companies create friction, and what to do about it.
Gen Z Gen Z vs millennials: content formats that work for each audience Gen Z wants short-form creator content. Millennials want depth and expertise. Here is how to build one content system that reaches both without running two separate operations.
Public Relations Best free press release distribution services for startups and small businesses Compare the best free press release distribution services for startups. Honest platform breakdown, comparison table, and when free tools stop being enough.
Influencer Marketing Best-performing TikTok content types for brands in 2026 Not all TikTok formats perform equally. Here's which content types drive real results for brands in 2026, backed by benchmark data.
Public Relations Best AI press release writing tools for startups on a budget Compare the best AI press release writing tools for startups, with pricing, use-case guidance, and a pre-send review checklist.
Guides 15 great press release examples (plus tips for SEO and AI visibility in 2026) New to press releases? Follow our guide to write one journalists will notice, with 13 examples and best practices.
content marketing AI made content faster. Brand control is now the bottleneck. AI content governance is now critical for brand voice, creator rights, and disclosure control across modern marketing workflows.
Influencer Marketing B2B influencer marketing is becoming a revenue channel. Most teams still run it like social. B2B influencer marketing is shifting from awareness to pipeline. Use this strategy for attribution, contracts, compliance, and creator fit.
News Hinge’s new campaign sells emotional honesty, not dating app fantasy Hinge’s latest campaign turns dating app burnout into emotionally honest Gen Z storytelling
martech Most AI martech consolidation projects solve the wrong problem first AI platform consolidation can simplify your stack or bury weak measurement. Use this framework to evaluate identity, traceability, and control before committing.
content marketing AI discoverability strategy: why SEO alone is no longer enough Search, chat, and AI recommendations are reshaping how brands get found. Learn how to build authority, citations, and visibility across AI-driven discovery surfaces.
Spotlight Axel Sukianto: B2B teams are paying a tax for playing it safe Truescope's VP Marketing Axel Sukianto explains why B2B teams play it safe, what real experimentation looks like, and why conviction beats content.
Spotlight Why B2B startups lose deals after the demo (and it's not your competitor's fault) Most B2B startups blame competition when deals stall after a demo. The real problem is message decay inside the buyer's own organisation. Here's what to fix.
Case Studies B2B marketing success stories: 29 examples of powerful content Explore the best B2B content marketing examples that drive leads and brand growth. Proven B2B strategies and content writing examples to inspire your campaigns.
Technology 30 sites to find free stock images in 2025 High-quality visuals can make your marketing content more engaging and help build traffic. Here are 30 of the most popular sites to find beautiful free stock images for your content.
