Spotlight Billion Dollar Boy's Thomas Walters: One brand overpaid creators by $4 million and didn't know it Billion Dollar Boy’s Thomas Walters explains how fragmented creator deals, rights and local market dynamics can push fees off benchmark.
Spotlight Netcore.ai's Rajesh Jain: Your AI marketing agent is only as smart as how old its data is Netcore.ai founder Rajesh Jain explains why stale customer data can make marketing agents act quickly on the wrong customer picture.
public-relations Crisis communication examples: 4 recent cases PR teams can learn from Four recent crisis communication examples from Delta, M&S, Cracker Barrel, and Sonos, with practical lessons PR teams can reuse.
Spotlight PUCPR’s Cristina Pastore: AI can sound certain while inventing the story Cristina Pastore tested PUCPR’s Humanitas Code after an AI assistant invented work she had never done. Her lesson for marketers: polished output still needs grounding.
Spotlight Pion's Will Weeks: Gen Z still loves brands, they're just pickier about paying for them Pion's PION100 U.S. data shows Gen Z still likes brands while budgeting hard. CMO Will Weeks explains what turns affinity into spend.
Spotlight McDonald's France, Swann Richard and Julien Sens: make bedtime reading a performance TBWA Paris creatives Swann Richard and Julien Sens explain how McDonald's France turned bedtime reading into a repeatable parent-training campaign.
Spotlight Picsart's Gevorg Kazaryan: inside Vera, the AI that grades your ad before it goes live Picsart's Gevorg Kazaryan explains how Vera scores ads, turns feedback into edits, and keeps final campaign decisions with marketers.
Spotlight Before you buy an AI sales tool, ask it to show you a lost deal Most AI sales tools are good at showing what they did. Almost none clearly show what a lost deal actually changed. Go7's audit of 100 products found the gap, and Carter Stewart's five-minute demo test tells you how to check for yourself.
Spotlight Your message can be perfect and still fail. Here's what to fix instead. Your message can be word-for-word correct and still fail to land. Here's what to fix instead, a framework for adjusting delivery in real time without touching the substance, from a communication expert who's had to do it in front of a thousand people.
Spotlight Most brand-monitoring tools stop at the alert. dig is building past it. 84% of brands can't prove their measurement is working. dig built custom apps in under a week to close the gap between an alert and someone actually acting on it.
Spotlight Dmitry Rudenko: 165 million views taught him to stop trusting his own taste A Siberia-based creator's 18-day Reels experiment taught him that his own creative judgment couldn't predict what an audience would actually watch, and what he started doing differently once he accepted that.
Spotlight LT.agency's Jess Petersen: automate the work, not the judgment. LT.agency's Jess Petersen explains how automation replaced repetitive ad operations while keeping campaign judgment and client controls human.
Guides 15 great press release examples (plus tips for SEO and AI visibility in 2026) New to press releases? Follow our guide to write one journalists will notice, with 15 examples and best practices.
Spotlight Shahrzad Rafati on letting AI run everything except the artist's voice RHEI's AI music release workflow turns one track into campaign assets while keeping artists in control of voice and publishing.
Spotlight Smalls' Melody Park on turning 'cat' into a brand you can't escape Smalls' Melody Park explains how the new Is Cat campaign uses selective copy, concentrated OOH, and live feedback to build recognition.
Spotlight AnyMind's Singapore chief on making live commerce AI work AnyMind Singapore Country Manager Toh Yi Hui explains how AI, human hosts and local data can turn livestream engagement into sales.
Spotlight Decentriq's Max Groth says AI needs verifiable data neutrality Decentriq's Max Groth explains why AI marketing needs verifiable data neutrality, client-owned clean rooms, and human support.
Spotlight Daniela Bartoli: Stop treating PR timing as a volume game Daniela Bartoli explains how brands can read reporter signals, choose the right channel, and use AI without outsourcing PR judgment.
Marketing Do creators actually move AI visibility? Here's what the evidence says Every GEO vendor claims creators drive AI citations. Here's what independent correlation research and vendor case studies actually prove, and what they don't.
Spotlight Epoch CEO Jade Choy on the event the CRM forgot Epoch CEO Jade Choy explains how EpochX connects event engagement to CRM records, pipeline stages, and post-event revenue intent.
martech 7 best AI tools for B2B lead generation in 2026 A 2026 breakdown of the top AI lead generation tools for B2B marketers, covering intent data, enrichment, and outbound automation.
content marketing Agencies that build branded newsrooms for B2B companies A short list of agencies that build standalone branded newsrooms for B2B companies, plus how this differs from general content marketing agencies.
content marketing What is a branded newsroom, and why it's the durable way to do GEO What is a branded newsroom, and why does GEO need continuous, cross-channel publishing? ContentGrip's own citation data makes the case.
Lists Asia’s go-to content marketing agencies, 2026 edition Your go-to-market strategy needs the right content partner. See top content marketing agencies in Singapore, Indonesia, Thailand, and beyond.
Spotlight Gretchen Moore: Hilton's Stay strategy is really about memory Hilton's Gretchen Moore explains how the Deepika Padukone campaign links cultural relevance, loyalty, and the hotel stay.
