Enricko Lukman - ContentGrip

6 things to know about brand-creator community Mighty Networks

Mighty Networks wants brands and creators to connect and earn money from their communities.

22 websites to help you hire freelance journalists

With so many options out there, it’s a challenge to find the right app or platform to hire freelance journalists. We’ve rounded them up here.

investments

5 things to know about InfiniGrow’s US$5.25M funding round

Several notable marketing leaders have joined InfiniGrow’s latest funding round.

reports

Trends and data: 105+ NEW and powerful marketing statistics for 2021

We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2021.

acquisitions

Engagement firm Insticator acquires OKO to help publishers thrive

Within six months, the two firms will create a unified platform where publishers can generate revenue, collect user data, and more.

investments

Martech startup funding news: 48+ investments and acquisitions in 2021

With a global market size of US$121.5 billion, investors and marketers should check out the latest martech startup funding news here.

Technology

Filo integrates Zoom to help marketers conduct awesome virtual events

With the partnership, Filo customers can use Zoom’s video conference functions while hosting virtual events.

acquisitions

Magnite completes SpotX acquisition for US$1.14B, aims to be world’s biggest CTV and video ad platform

Through the acquisition, Magnite announced that it’s now in the process of bringing SpotX’s teams and technology into the fold.

Technology

Interesting martech startups raising capital on Wefunder

Here are a few exciting martech startups that are forgoing traditional fundraising routes and instead opting to crowdfund on Wefunder.

Technology

Voices partners StackAdapt to make audio marketing interesting

Users are now encouraged to hop between Voices and StackAdapt to create and publish audio ads at scale.

Technology

Reputation launches new feature to help teams manage omnichannel chats

Reputation rolled out its eighth feature called Messaging. It aims to help customer support teams manage chats from different platforms under one roof.

Technology

Martech highlight: Synthesia raises US$12.5M to help marketers build videos with AI

With US$12M in fresh capital, AI-powered video creation platform Synthesia aims to take marketers into the future.

reports

Report: digital messaging is key in B2C marketing

Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.

reports

Pro PR tips on how to pitch to journalists

Press members hold the power to accept and publish your stories. Here are a few data-driven insights on how to pitch to journalists.

investments

OneSignal investment: HubSpot wants more push notifications

HubSpot wants to win the omni-channel marketing automation space with an investment in OneSignal.

reports

What is a good conversion rate for your business?

The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.

reports

GetApp report: many startups are unable to make full use of martech

The latest GetApp report found that many startups have trouble with their current martech stacks. Check out the findings here.

Technology

SMS marketing firm Community grabs $40M from Salesforce Ventures

Community claims that SMS is the most direct and personal marketing channel there is, with loads of value for marketers.

reports

5 marketing insights from Google’s Year in Search APAC 2020 Report

Google’s Year in Search 2020 report shares unique insights that are based on billions of consumer queries throughout Asia Pacific.

acquisitions

Unsplash is getting acquired by Getty Images

Unsplash announced that it will continue to operate as a standalone brand under the ownership of Getty Images.

reports

Airtable report: martech is both problem and solution for US marketers

A recent survey by spreadsheet app Airtable reveals the amount of manual work done by senior marketers is around 13 hours per week.

investments

Marketing automation SaaS Act-On raises $20M

Launched in 2008, Act-On has now raised a total of US$93.5 million. The firm will allocate the funds for product innovations and post-sales support.

case studies

How Wallex growth hacks its marketing game en route to 20K clients

It’s not easy to acquire 19,000 B2B customers as a new tech company in Asia. Wallex’s Hiro Kiga shares simple growth hacks that fellow marketers can learn from.

case studies

5 thought leadership examples that marketers can learn from

Smart marketers should not underestimate the power of this strategy. Here are some thought leadership examples to get your ideas flowing.

guides

Writer vs journalist: differences and which is best for your business (beginner’s guide)

Writer vs journalist. They’re not actually enemies and can complement each other’s skillsets. Here are more insights about these two professions.